Consumer Priority Service Hires Insurance Industry Veteran Mike Ryan

Consumer Priority Service (CPS) recently hired Mike Ryan, a 25 year Insurance Industry Veteran. Mr. Ryan will assume the role of Senior Vice President of Marketing & Business Development at CPS. Previously, Mr. Ryan held executive and leadership positions at Kemper Insurance, American International Group (AIG), AmTrust Financial, and Starr Insurance Companies. In these multinational insurance conglomerates, he designed customer experiences and extended service programs for some of the largest brands in the nation including Amazon, Best Buy, Chrysler, Home Depot, Lowes, Office Depot, Staples, Target, and Walmart. Additionally, Mr Ryan has underwritten plans for many third-party providers, such as SquareTrade, Asurion, Warrantech, Mack, Safeware, and New Leaf. Programs underwritten by Mike and his team resulted in 3-4 billion dollars in written premiums.

Mr. Ryan stated “I have been in the extended warranty business for over 25 years and have had the opportunity to create many of the coverages that have become industry standards. During my extensive review of CPS and their capabilities I can honestly say this company is the best kept secret in the warranty industry”. Mike further noted “I am confident that the innovation, flexibility, and speed-to-market here at CPS will allow me to create services designed to elevate its current business partners to new levels of customer engagement, and to attract many of the top retailers and OEM’s.”
Larry Heffez, CPS’s CEO stated “I’m extremely excited to have Mike onboard! Mike and the CPS team hit the ground running at CES 2020 and his vision is aligned with CPS’s mission and core values. He brings with him a lifetime of industry contacts which paves the way for vertical growth. Aside from being a talented underwriter and executive, I got to know Mike personally over the past few months and he has proven to be a very kind and gentle soul, I truly value his friendship.”

About CPS
Consumer Priority Service (CPS) is a leader and disruptive innovator in the field of service plans. The company offers extended warranty coverage for virtually all types of consumer purchases ranging from high-end consumer electronics to computers, major appliances, power tools, lawn & garden equipment, and much more. CPS delivers award winning service and is rated the #1 service provider according to All plans are backed by an A.M. Best Rating of “A-” (Excellent) Insurance carrier. Learn more about CPS by visiting Apply today to join our executive sales team at