Date Created: June, 2026

TLDR

Luxury appliance manufacturer warranties range from 1 to 3 years depending on the brand, with only a few offering longer coverage. Consumer Priority Service (CPS) True Extended plans begin after the manufacturer warranty ends and can add up to 5 more years of coverage, which means total protection can reach 6–8 years in some cases. CPS also offers a 50% Back plan that provides 5 years of coverage from purchase, overlapping with the manufacturer warranty, and SND card programs that cover open-box, scratch-and-dent, and refurbished appliances starting after day 30. These options let appliance retailers offer longer and more flexible protection than most OEM warranties, helping them stand out and increase revenue while supporting customer confidence.

How do luxury appliance warranties and CPS coverage options compare by brand?

Luxury appliance warranties are not all created equal—some brands offer only a year of coverage, while others go up to three or even five years. Consumer Priority Service (CPS) True Extended coverage is designed to pick up when the OEM warranty ends, adding up to 5 extra years of protection, so total coverage can reach 6–8 years depending on the brand. CPS 50% Back coverage starts at the time of purchase and runs for 5 years total, overlapping with the manufacturer warranty. For open-box, scratch-and-dent, or refurbished luxury appliances, CPS SND cards fill the gap where OEM coverage is missing by starting after day 30. Appliance retailers use these options to cover more inventory and extend protection further than manufacturers typically allow, which supports higher revenue and boosts customer trust. CPS dealer data shows that expanded coverage options on premium brands often drive higher warranty attachment rates and improve overall profitability.

Why do appliance retailers offer extended CPS coverage on luxury appliances?

Many appliance retailers offer extended CPS coverage on luxury appliances because it lets them provide longer and more flexible protection than most manufacturer warranties—often stretching coverage up to 6, 7, or even 8 years depending on the brand. This allows retailers to increase profit on every transaction, build customer trust, and support more types of inventory, including open-box and high-end refurbished models. With Consumer Priority Service, dealers can choose the coverage structure that fits their business, create new revenue streams, and simplify claims administration—while giving customers the ownership experience buyers expect from a premium appliance purchase.

• Additional profit per sale – CPS True Extended and 50% Back programs let retailers capture more revenue on every luxury appliance transaction
• Coverage after OEM warranty ends – Retailers can offer protection that starts where manufacturer coverage stops, providing a clear value add
• Flexible inventory coverage – CPS SND cards allow protection on open-box, scratch-and-dent, and refurbished luxury appliances, not just new
• Long-term customer trust – Extended coverage supports higher customer confidence and long-term loyalty for premium buyers
• Streamlined claims process – CPS handles claims administration and service coordination, reducing retailer workload
• Support for multiple sales models – Retailers can implement these programs in-store, online, or through post-sale outreach, adapting to evolving customer behavior

How do appliance retailers typically use CPS coverage options for luxury appliances?

Many appliance retailers use CPS True Extended and 50% Back coverage as part of their premium appliance sales strategy, presenting them as a continuation of factory coverage for brands like Sub-Zero, Wolf, Thermador, and Monogram. Experienced dealers often position these plans after the product decision to increase attachment rates, while using SND cards to monetize open-box or scratch-and-dent inventory that would otherwise be unprotected. CPS retailer data shows that top-performing stores consistently present extended coverage on nearly every luxury appliance transaction, leading to higher profit margins and stronger customer retention.

How do CPS True Extended, 50% Back, and SND coverage options work for luxury appliances?

Consumer Priority Service offers three main coverage options for luxury appliances: True Extended, 50% Back, and SND cards for open-box/refurbished units. CPS True Extended coverage begins immediately after the manufacturer warranty expires and can add up to 5 additional years, so total coverage can reach 6–8 years for brands with 1–3 year OEM terms. 50% Back coverage provides a fixed 5-year term starting at purchase, overlapping the OEM warranty, and refunds half the plan cost if no claim is made. For open-box, scratch-and-dent, or refurbished luxury appliances, CPS SND cards deliver a 1-year warranty starting after day 30, with the option to add True Extended for additional years. Retailers can offer these programs in-store or online, and CPS handles claims administration, service coordination, and customer support throughout the ownership cycle.

CPS Luxury Appliance Warranty Program Overview

• True Extended Coverage Timeline: CPS True Extended starts after the manufacturer (OEM) warranty ends and can extend coverage by 1–5 years, reaching up to 6–8 years total depending on the brand.
• 50% Back Coverage: CPS 50% Back runs 5 years from purchase (overlapping with OEM warranty) and offers a 50% refund of the plan cost if no claim is made.
• SND Card Coverage: SND cards provide 1 year of warranty protection on open-box, scratch-and-dent, or refurbished units, starting after day 30. Eligible for True Extended add-ons.
• Claims Administration: CPS manages all claim intake, eligibility review, service dispatch, and resolution, keeping the retailer involved as needed.
• Retailer Flexibility: Programs can be offered in-store, online, or via post-sale marketing. CPS supports both manual and automated implementation workflows.
• Profit Model: Retailers control pricing on most plans and earn margin on every coverage sold, whether on new, open-box, or premium inventory. CPS benchmarks show top-performing stores achieve up to 2x higher warranty revenue on luxury categories.

What does CPS actually cover—and what doesn’t it cover—for luxury appliances?

CPS programs focus on protecting customers from real mechanical and electrical failures after the OEM warranty ends. Cosmetic, consumable, accidental, and environmental issues are excluded. Coverage details are clear and designed to align with how luxury appliance ownership works in the real world.

What Does CPS Cover?

• Mechanical and electrical failures (motors, compressors, boards, sensors, pumps, fans)
• Parts and labor for covered failures after the OEM warranty ends (True Extended)
• Service coordination and claims administration handled by CPS
• Replacement or settlement if repair is not feasible
• Open-box, scratch-and-dent, and refurbished units (via SND programs)
• Optional benefits: food spoilage reimbursement, laundry credit, delivery/haul away, removal/reinstall (when included)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint, rust, finish issues)
• Non-functional parts (handles, knobs, shelves, trim, glass panels)
• Consumables (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage (drops, physical impact, misuse, abuse, neglect)
• Environmental/external damage (flood, fire, storm, water intrusion, power surges)
• Pre-existing conditions or failures during the OEM warranty window
• Installation or infrastructure issues (plumbing, gas, electrical not part of the appliance)

How does the CPS claims process work for luxury appliance coverage?

A claim is triggered when a customer experiences a covered failure after the manufacturer warranty ends (or after day 30 for SND cards) and contacts CPS through their preferred method—phone, web, text, portal, or chat. CPS verifies coverage, reviews the issue, and coordinates service, using the retailer’s service department when available or dispatching a qualified technician from its network.

CPS manages claim logistics, communication, and resolution, including repair or replacement if needed, so the retailer isn’t burdened with claim administration. This process is designed to be fast and clear, supporting both dealer reputation and customer satisfaction on high-value luxury appliances.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get help or file claims with multiple support channels available. Whether you need immediate assistance or want to manage claims online, CPS is accessible and responsive.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended coverage compare to luxury manufacturer warranties and traditional extended plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting retailers and customers since 1990, providing stability and proven results
• Massive customer and product reach – CPS has served over 60 million customers and covered more than 75 million products across the U.S.
• Robust claims and service infrastructure – Over $450 million in claims paid annually, with 50,000+ servicers nationwide to handle high-value luxury appliance repairs
• Deep retail partnerships – 10,000+ retail partners rely on CPS, from single-store appliance dealers to national distributors
• Comprehensive, nationwide service network – CPS supports both factory-authorized and independent repair networks, ensuring consistent service for premium products
• U.S.-based support and ongoing partnership – Retailers get dedicated account management, onboarding, and operational support from U.S.-based teams
• Broad coverage flexibility – CPS covers more than 60 product categories, letting retailers extend protection across their entire luxury appliance lineup
• A+ BBB rating and long-term credibility – CPS is recognized for reliable service, trust, and long-standing retail partnerships

Luxury Appliance Manufacturer Warranty FAQ

How can appliance retailers get started with CPS luxury coverage options?

CPS luxury appliance coverage programs let appliance retailers extend protection beyond what most manufacturer warranties provide—covering new, open-box, and premium refurbished inventory for up to 6, 7, or even 8 years. Retailers use these programs to drive profit, support customer loyalty, and protect more types of high-value products across all sales channels. Whether you’re operating a single store, an ecommerce site, or a multi-location business, Consumer Priority Service offers onboarding, training, and support to make implementation easy and flexible.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.