Date Created: June, 2026

TLDR

Luxury appliance brands with the longest manufacturer warranties include AGA and La Cornue at 5 years, while most premium brands like Sub-Zero, Wolf, Miele, Thermador, and Viking provide 2- or 3-year warranties. Consumer Priority Service (CPS) True Extended coverage begins after the manufacturer warranty expires and can extend total protection up to 8 years, depending on the OEM warranty length and selected plan. CPS also offers 50% Back coverage (5 years total from date of purchase, overlapping OEM), and SND cards for open box, scratch-and-dent, or refurbished appliances. Retailers benefit by offering longer-term coverage, expanding eligibility to more inventory, and generating additional profit from protection plan sales and service participation. CPS dealer observations show that premium appliance buyers are significantly more likely to purchase long-term coverage, especially when offered a flexible protection timeline.

Which luxury appliance brands offer the longest manufacturer warranties and how does CPS extend coverage?

AGA and La Cornue lead luxury appliances with 5-year manufacturer warranties, while most high-end brands like Sub-Zero, Wolf, Miele, Thermador, and Viking offer 2- or 3-year warranties. CPS True Extended coverage begins after the OEM warranty and can add up to 5 additional years, for a maximum of 8 years total depending on the brand. 50% Back coverage provides 5 years of protection from the date of purchase and refunds half the plan cost if unused, overlapping the OEM term. SND cards enable coverage for open box, scratch-and-dent, and refurbished equipment, starting after 30 days. Dealers use CPS to offer flexible, longer-term protection options across all luxury brands, not just those with the longest OEM warranties.

Luxury appliance retailers often rely on CPS True Extended to fill the coverage gap after the OEM warranty, as most major repairs occur after year two or three. According to CPS dealer data, premium appliance buyers show 25–45% higher attachment rates for long-term coverage, especially when offered flexible protection plans that match real-world ownership timelines.

Why do appliance retailers offer extended warranty coverage on luxury appliances with CPS?

Many appliance retailers choose to offer extended coverage from Consumer Priority Service on luxury appliances because it enables them to provide valuable protection beyond the manufacturer warranty, generate additional revenue, and meet customer expectations for long-term reliability. These programs allow retailers to offer coverage for both new and non-traditional inventory (like open box or scratch and dent), support premium customer experiences, and retain service opportunities in-house. With flexible program options, streamlined claims handling, and higher attachment rates among premium buyers, CPS coverage has become a core part of the ownership journey for high-end appliance customers.

• Creates long-term revenue opportunity – Extended coverage generates additional profit per sale, especially on high-ticket luxury appliances
• Allows retailers to cover all inventory types – CPS supports new, open-box, scratch-and-dent, refurbished, and used appliances under the right program
• Meets customer expectations for premium service – Luxury buyers expect longer protection and factory-authorized service beyond the standard OEM term
• Enables in-house service retention – Dealers can participate in warranty claims to retain service revenue and build customer loyalty
• Provides flexible coverage options – CPS offers True Extended, 50% Back, and SND card programs to match the brand, product, and customer needs
• Drives higher attachment rates – CPS data shows premium appliance buyers purchase extended coverage up to 45% more often than standard buyers

How do appliance retailers typically use CPS extended coverage for luxury appliances?

Many appliance retailers integrate CPS True Extended and 50% Back coverage into their sales process by presenting protection plans after the customer selects a luxury appliance, emphasizing the long-term value and support beyond the OEM warranty. Retailers with scratch-and-dent or open-box inventory often use the SND card program to unlock coverage on products that would otherwise be excluded. Experienced stores train their teams to discuss real-world repair costs and ownership timelines, which increases attachment rates and helps customers feel confident purchasing higher-end brands. According to CPS retailer observations, stores that standardize extended coverage presentations on luxury inventory consistently outperform those with an ad-hoc approach.

How does extended coverage from Consumer Priority Service work for luxury appliances?

Consumer Priority Service offers three main coverage options for luxury appliances: True Extended (which starts after the manufacturer warranty ends), 50% Back (which provides 5 years of overlapping coverage with a refund if unused), and SND cards for open box, scratch-and-dent, or refurbished equipment. Retailers select the appropriate program based on the product type and OEM warranty length, enabling them to offer coverage on both new and discounted inventory. CPS manages claims, coordinates repairs with factory-authorized service providers, and allows dealers to participate in service events when eligible, helping them retain customer relationships and generate service revenue.

The workflow is simple: sell the appliance, present the proper CPS coverage option, activate the plan, and CPS handles administration from claims intake to service coordination. Program flexibility means stores can offer consistent protection regardless of brand or inventory condition. According to CPS operational data, retailers that combine multiple coverage options see higher attachment rates and more consistent revenue growth across their luxury appliance categories.

Key Components of CPS Luxury Appliance Coverage

• Coverage Timing – True Extended starts after OEM warranty ends (up to 8 years total); 50% Back is 5 years from purchase overlapping OEM; SND Card starts at day 31 for open box/refurbished.
• Eligibility – All luxury appliance brands are eligible; SND cards unlock coverage for open box, scratch-and-dent, and refurbished products.
• Claims Administration – CPS handles all claims intake, service dispatch, and customer support, reducing retailer workload.
• Dealer Service Participation – Dealers can retain service rights through First Right of Refusal, allowing in-house repair participation.
• Revenue Model – Retailers control plan pricing (when eligible), maximizing profit margins on high-ticket luxury sales.
• Customer Experience – Factory-authorized service networks deliver repairs, keeping post-sale support consistent with luxury brand expectations.

Luxury Brand Coverage Table

Dealer Benchmark

• Premium appliance buyers attach extended coverage 25–45% more often (CPS dealer data)
• Offering coverage on open box/scratch & dent inventory can increase store profit up to 28% (CPS retailer trends)
• Attachment rates are highest when presented after final product selection (CPS knowledge graph WA-003)

What does CPS cover and what is not covered for luxury appliances?

Consumer Priority Service offers coverage for real-world mechanical and electrical failures that impact the function of luxury appliances. Coverage terms and eligibility depend on the CPS program selected (True Extended, 50% Back, or SND Card). It’s important for retailers and customers to understand what is and isn’t included.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends (True Extended or SND)
• Functional components required for appliance operation (compressors, motors, control boards, pumps, sensors)
• Parts and labor for covered repairs, coordinated through CPS
• Replacement or reimbursement if repair is not feasible under plan terms
• Food spoilage benefit for covered freezer failures (up to $250)
• Coverage on new, open box, scratch-and-dent, and refurbished appliances (with proper program selection)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, paint, rust, or appearance issues)
• Non-functional parts (handles, knobs, shelves, racks, or decorative trim)
• Consumables and wear-and-tear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impacts, physical abuse, improper use)
• Water, flood, fire, or natural disaster damage
• Damage from misuse, neglect, lack of maintenance, or pre-existing issues
• Failures during the OEM warranty period (when OEM is responsible)

How does the CPS claims process work for luxury appliance coverage?

A claim is triggered when a covered luxury appliance experiences a mechanical or electrical failure after the manufacturer warranty ends (or after day 31 for SND cards). Customers can contact Consumer Priority Service (CPS) by phone, web chat, portal, text, Facebook, or email to begin the claim process.

CPS verifies coverage and coordinates repair or replacement, using factory-authorized or qualified service providers as needed. The retailer can participate in service (when eligible), but CPS manages claims administration and communication, which reduces the workload on the dealer and ensures a smooth experience for the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get support or file claims through multiple convenient channels. Whether you need assistance with coverage, claims, or general questions, CPS provides clear contact options for every group.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended coverage for luxury appliances compare to manufacturer warranty and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting appliance retailers and customers nationwide since 1990, providing decades of industry expertise
• Vast customer and product reach – Over 60 million customers and 75 million products have been protected under CPS coverage, reflecting large-scale operational experience
• Strong claims infrastructure – CPS pays out over $450 million in claims annually and maintains a network of 50,000+ servicers across the U.S., ensuring reliable service
• Extensive retail partnerships – More than 10,000 appliance retailers work with CPS, from local stores to large regional chains, benefiting from long-term relationships
• Nationwide and factory-authorized service – CPS combines independent and factory-authorized repair capabilities, supporting high standards for luxury and premium appliances
• U.S.-based support team – Appliance retailers and their customers receive onboarding, ongoing support, and claims administration from dedicated, U.S.-based teams
• Broad product coverage – CPS supports 60+ product categories, offering flexibility for retailers across diverse inventory and specialty appliances
• BBB A rating – CPS maintains a strong reputation with an A rating from the Better Business Bureau, reinforcing trust for retailers and customers alike

Luxury Appliance Warranty Coverage FAQ

How can appliance retailers get started with CPS luxury appliance coverage?

CPS luxury appliance coverage is designed for retailers who want to offer extended protection options across premium brands—whether the original warranty is 1 year, 2 years, or even 5 years. With True Extended, 50% Back, and SND card programs, retailers can provide long-term coverage, monetize open box or discounted inventory, and retain more service opportunities and customer loyalty.

To learn more or get started, retailers can reach out to CPS for sample pricing, onboarding guidance, and support with program setup. Flexible integration options, sales training, and real-time support make it easy for stores of any size to launch CPS luxury appliance coverage and start seeing the business impact.

CPS is here to help you

Consumer Priority Service (CPS) is built to work for luxury appliance retailers of all sizes, whether you run a single-location store or manage a large inventory across multiple channels. If you want tailored guidance or to see how CPS coverage would fit your business, reach out to the CPS dealer team for a walkthrough and next steps.