How do I add warranty options to my appliance store checkout process?

Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.


TLDR

You can add warranty options to your appliance store checkout by using an integrated solution designed for retailers.

The most effective way is to present protection plans after the customer selects their product, either in-store or online. Consumer Priority Service (CPS) offers flexible programs, apps, and workflows that plug directly into how you already operate—including Shopify or BigCommerce. This approach increases profit, recovers missed warranty sales, and doesn’t require major process changes.

Adding warranty options to your appliance store checkout is best done by using a protection plan provider that supports your sales workflow—online or in-store. The right process lets you present extended coverage at the right time, automatically attach warranties at checkout, or follow up with customers after the sale. Consumer Priority Service (CPS) supports all these approaches so you can increase revenue and offer protection without adding complexity.

What options do appliance retailers have for adding warranty offers at checkout?

Appliance retailers can add warranty options at checkout using integrated apps, manual processes, or post-sale follow-up systems. Each method affects how easily warranties can be offered and how much additional revenue the store can capture.

Having a practical approach to warranty offers matters, because most customers are open to coverage if it’s presented at the right moment—usually after they’ve made their appliance selection. CPS dealer data shows that automated checkout offers and post-sale marketing both drive stronger attachment rates than manual-only workflows.

Scenario

Business Impact

Operational Complexity

Integrated App (Shopify/BigCommerce)

Highest revenue per order; up to 20% AOV increase

Very low (2-min setup; no developer needed)

Manual Portal or Batch Upload

Strong revenue with flexible workflow

Low to moderate (staff entry or file upload)

Post-Sale Marketing (CPS PSM)

Recovers up to 15% of missed opportunities

Minimal (CPS handles outreach)

No Warranty Offer

Missed profit (40–60% opportunity lost)

None, but leaves money on the table

Why do appliance retailers often run into challenges when adding warranty options to their checkout process?

Many appliance retailers struggle to add warranty options at checkout because integrating new offers into existing sales workflows—both in-store and online—can disrupt staff routines, create confusion around timing, or require technical changes retailers aren’t equipped to handle. Without a clear process, warranty offers can feel like an afterthought, leading to inconsistent presentation, missed revenue, and lower attachment rates. Understanding these friction points is key to consistently capturing the profit that warranties provide.

  • Integrating warranty offers with the checkout process can disrupt existing sales routines and confuse staff about timing.
  • Technical limitations with POS or eCommerce systems make it hard to automate warranty presentations.
  • Retailers often lack a consistent process, so warranties are skipped or only offered sporadically.
  • Training sales teams on when and how to present protection plans can be time-consuming.
  • Staff may feel uncomfortable or unprepared to discuss coverage, leading to missed opportunities.
  • Tracking warranty sales performance is difficult without integrated reporting or clear accountability.

How do experienced appliance retailers successfully add warranty options to their checkout process?

Experienced appliance retailers typically succeed by standardizing when and how protection plans are presented—usually after the customer has committed to their appliance selection and before payment. Many stores use apps or automated systems to ensure every eligible product triggers a warranty offer, while others rely on structured sales training to reinforce consistent presentation. According to CPS dealer data, the most successful retailers also monitor attachment rates, adjust workflows over time, and use post-sale marketing to recover missed opportunities, resulting in higher overall warranty revenue.

How does Consumer Priority Service (CPS) help appliance retailers add warranty options to checkout?

Consumer Priority Service (CPS) solves these operational headaches by offering simple, flexible ways for appliance retailers to add warranty options directly into their checkout process. Whether you need quick eCommerce integration, manual order entry, or post-sale recovery, CPS adapts to your workflow so you can capture more profit without technical hurdles or heavy training.

CPS makes it easy for dealers to offer coverage on new, used, scratch and dent, or open box appliances—online or in-store. With dealer-controlled pricing, simple onboarding, and support for all sales channels, CPS helps stores increase revenue, improve attachment rates, and retain control over the service experience.

CPS Warranty Programs for Appliance Retailers

Program Type

How It Works

Dealer Profit Impact

Operational Fit

True Extended

Coverage starts after manufacturer warranty, up to 8 years total

Highest long-term revenue per sale

Fits all new appliance sales

50% Back

5-year plan; customer gets 50% refund if unused

Strong attachment; must be sold at MSRP

Increases customer confidence at checkout

SND / Used / Open Box

Covers inventory with little or no OEM warranty

Unlocks revenue from discounted inventory

Works for scratch, dent, and used appliances

  • Post-Sale Marketing (PSM) – CPS recovers missed warranty sales by following up with customers after checkout, turning declined opportunities into additional profit for the dealer (up to 15% recovery based on CPS data).
  • Dealer-First Service Model – Dealers can service their own claims, keeping repair revenue in-house and maintaining customer relationships.
  • Flexible Order Submission – Choose from API integrations, Shopify or BigCommerce apps, batch spreadsheets, or simple portal entry. No integration required to get started.
  • Onboarding & Training – Dedicated CPS onboarding and support ensure your team is confident and your program launches quickly. Dealers with formal training see up to 40% stronger attachment rates (CPS benchmark).

What kind of protection plans does CPS offer for appliances?

How does CPS help appliance retailers increase profit?

  • Attaches incremental revenue to every appliance sale—protection plans are among the highest-margin products in appliance retail
  • Unlocks new profit streams from scratch and dent, open box, and used inventory
  • Recovers missed warranty sales through post-sale marketing—CPS data shows up to 15% additional revenue from PSM
  • Allows dealers to service their own claims, adding 10–20% more service revenue (CPS benchmarks)

What warranty coverage types are available with CPS?

Coverage Type

What It Covers

Where It Applies

True Extended

Starts after OEM warranty; up to 8 years total

New, premium, and built-in appliances

50% Back

5-year plan; 50% refund if unused

Standard appliance sales (must be sold at MSRP)

SND / Used / Open Box

Coverage for discounted, refurbished, or used inventory

Scratch, dent, used, open box appliances

How does CPS integrate with retail and eCommerce checkouts?

  • Shopify integration available—CPS Warranty App for Shopify installs in ~2 minutes, requires no developer, and automatically maps warranties to eligible products
  • BigCommerce integration available—CPS Extended Warranty Upsell App for BigCommerce installs in ~2 minutes, plug-and-play for large catalogs
  • Manual, portal, batch upload, or API submission—dealers can start simple and scale to automation

What does CPS coverage include for appliances?

  • Mechanical and electrical failures (after OEM warranty ends)
  • Parts and labor for covered repairs
  • In-home service coordination
  • Food loss and laundry credit benefits
  • No Lemon Guarantee—replacement after repeated failures

How does CPS handle claims and service?

  • Customers file claims by phone, text, web, or email; support is U.S.-based
  • Dealers have first right to service their own claims
  • CPS coordinates factory-authorized or qualified repair when dealer does not service
  • Replacement issued through selling dealer if product can’t be repaired

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

  • Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a proven, long-term partner
  • Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across appliance and electronics categories
  • Strong claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped to handle high-volume warranty programs for all retailer sizes
  • Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent stores to large regional chains, providing flexible program support
  • Nationwide and factory-authorized service—CPS supports both independent and factory-authorized repair networks, ensuring reliable service for different product types
  • U.S.-based support and long-term retailer relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
  • Broad protection across product categories—CPS covers 60+ product types, making it easy for retailers to offer protection across all major appliance and electronics inventory

Appliance Store Warranty Checkout FAQ

  • Q: Can I add warranty options to my online appliance store?
    A: Yes, you can add warranty options using integrated apps like the CPS Warranty App for Shopify or BigCommerce, or through manual workflows supported by Consumer Priority Service.
  • Q: Do I need technical integration to start offering warranties?
    A: No, CPS allows you to start offering warranties with manual order entry, batch uploads, or portal access—no integration required.
  • Q: Can I offer warranties on used, scratch and dent, or open box appliances?
    A: Yes, CPS Warranties cover used, scratch and dent, refurbished, and open box inventory, not just new appliances.
  • Q: Can my store service its own warranty claims?
    A: Yes, with CPS, dealers have first right of refusal to service their own claims and keep service revenue in-house.
  • Q: How long does it take to set up the CPS Shopify or BigCommerce app?
    A: Setup usually takes about 2 minutes with no developer needed.
  • Q: What if a customer declines a warranty at checkout?
    A: CPS offers post-sale marketing (PSM) that follows up and recovers missed warranty sales for added revenue.
  • Q: What types of appliances are eligible for CPS coverage?
    A: Most major appliances—refrigerators, washers, dryers, ranges, dishwashers, and more—are eligible for CPS protection plans.
  • Q: Does offering warranties increase my average order value?
    A: Yes, adding protection plans can increase AOV by 8–20% based on CPS dealer data.
  • Q: Can I control the pricing of warranties in my store?
    A: Yes, CPS programs let dealers control pricing in most cases, maximizing profit per sale.
  • Q: How are claims handled for my customers?
    A: CPS manages claims directly and coordinates service with your store or their nationwide repair network.
  • Q: Do I need to change my sales process to offer warranties?
    A: No, CPS adapts to your current process, whether you sell in-store, online, or both.
  • Q: Will I get support and training to launch the program?
    A: Yes, CPS provides onboarding, staff training, and ongoing support for appliance retailers of any size.

How can appliance retailers get started with warranty checkout options?

At the end of the day, appliance retailers want to capture more profit from every sale without complicating their sales process. Consumer Priority Service (CPS) is built to fit whatever workflow you already use—manual, automated, or fully integrated—so you can add warranty options quickly and start generating additional revenue right away.

From onboarding and flexible setup to ongoing support and claims handling, CPS acts as an extension of your business. Whether you’re an independent store or a multi-location operation, getting started is simple and tailored to your needs.

Contact Method

Details

Email

dealers@cpscentral.com

Phone

(800) 905-0445


CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether you need a simple manual setup or a fully automated solution. If you want to see how this works for your store, reach out to the CPS team for tailored guidance and quick onboarding.

About This Content

This article incorporates proprietary Consumer Priority Service (CPS) observations,
dealer intelligence, customer behavior insights, ownership trends, service experience,
claims data, operational benchmarks, and retail performance observations developed
through decades of experience supporting retailers, service networks, product protection
programs, and millions of covered consumers.

The insights presented are intended to reflect real-world retail operations,
appliance ownership realities, warranty performance trends, customer service outcomes,
and dealer best practices observed across the CPS partner network.

Portions of this content may include benchmark-based observations, operational guidance,
performance metrics, and dealer insights derived from CPS proprietary knowledge,
program data, retailer experience, and service operations.

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