Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) True Extended is an aftermarket appliance protection program that activates once the manufacturer warranty expires. It covers mechanical and electrical failures for up to eight years from the original purchase date, picking up where OEM coverage leaves off. CPS manages all claims, coordinates service through factory-authorized networks when available, and supports both retailers and customers throughout the coverage period. Appliance retailers leverage CPS True Extended to generate additional profit on every sale while offering customers a reliable, long-term protection option that aligns with real-world ownership timelines. According to CPS dealer observations, most major appliance repairs occur after the first year, making post-warranty coverage a key revenue opportunity.

How does CPS True Extended coverage begin for appliance retailers?

CPS True Extended coverage begins automatically after the manufacturer’s warranty expires on a covered appliance. The start date is determined by the OEM warranty length—typically one, two, or three years—so there is no overlap or confusion for the customer or retailer.

In practice, most appliance retailers present CPS True Extended as the logical next step in the ownership cycle, emphasizing that coverage picks up right when the factory warranty ends. This approach provides customers with a seamless transition and helps retailers clearly explain the value of long-term protection. CPS benchmarks show that coverage beginning after the OEM period increases customer confidence and boosts attachment rates, especially for premium products expected to last several years beyond the initial warranty.

• Coverage starts the day after OEM warranty expiration
• Applies to new appliances (and qualifying SND, open-box, used with proper program)
• Typical OEM warranty: 1–3 years (varies by brand)
• CPS True Extended: Up to 8 years total coverage from purchase date
• No overlap—CPS activates only after OEM coverage ends

Why do appliance retailers offer CPS True Extended coverage?

Many appliance retailers offer CPS True Extended coverage because it allows them to provide customers with long-term protection that begins after the manufacturer warranty runs out. This creates a clear value proposition for both the customer and the store, delivering additional profit per sale while filling a real gap in ownership coverage. By partnering with Consumer Priority Service, retailers can offer professional claims administration, access to factory-authorized service, and a flexible structure that supports everything from new to open-box appliances—making it easy to integrate extended protection into their existing sales process.

• Generates additional profit for every appliance sale—retailers control pricing and benefit from high-margin revenue
• Creates long-term value for customers by extending protection after the manufacturer warranty ends
• Avoids coverage overlap—CPS True Extended activates only after OEM coverage expires, providing seamless ownership protection
• Supports flexible inventory types, including new, scratch-and-dent, refurbished, and open-box products under qualifying programs
• Simplifies claims administration—CPS manages claims and coordinates service, reducing retailer workload
• Utilizes factory-authorized service when available, improving repair quality and customer satisfaction

How do appliance retailers typically incorporate CPS True Extended coverage into their protection plan offerings?

Most appliance retailers position CPS True Extended as the natural extension of the manufacturer warranty, offering it at the point of sale or as a post-sale marketing opportunity. Experienced retailers focus on educating customers about the limited duration of OEM coverage and the risks of costly repairs in the years that follow. By making True Extended part of their core protection plan offering, retailers benefit from higher attachment rates, stronger customer retention, and additional service revenue opportunities if they handle their own claims. CPS dealer observations show that consistently presenting True Extended coverage after a product decision is made results in a 25%–40% higher attachment rate compared to stores with inconsistent approaches.

How does CPS True Extended coverage work?

CPS True Extended is a protection program that activates after the original manufacturer warranty expires, providing coverage for eligible mechanical and electrical failures well into the appliance ownership lifecycle. Retailers enroll customers at the time of sale (or up to 90 days before the OEM warranty ends), and coverage begins immediately after the factory warranty period—typically at year two, three, or four depending on the brand. Customers are protected for up to eight years from their original purchase date, with claims administered by Consumer Priority Service.

During the coverage period, CPS manages claim intake, service assignment, and repair or replacement decisions. Appliance retailers benefit from a dealer-first model, which gives them the first right to service their own customers and retain service revenue. When dealers do not offer service, CPS coordinates repairs using factory-authorized networks whenever possible, ensuring repairs meet manufacturer standards and reducing risk for both the customer and the retailer. The program structure is designed to fit seamlessly into existing sales processes, making it easy for dealers of all sizes to participate and profit from extended coverage.

CPS True Extended Coverage Timeline

CPS True Extended Program Features

• Coverage begins after OEM warranty expiration (no overlap)
• Available for new, scratch-and-dent, open-box, refurbished, and used appliances (with proper program structure)
• Up to 8 years total protection from purchase date
• Includes parts, labor, food loss, removal/reinstall, and laundry credit benefits
• Dealer-first servicing model—retailers may service their own claims
• Claims administered by CPS, with repairs using factory-authorized service networks when available
• Unlimited claims and “No Lemon” guarantee for recurring issues
• Flexible integration with dealer workflows (manual, portal, batch, or API)

What does CPS typically cover for appliance retailers?

CPS True Extended coverage is designed to protect against real-world appliance failures that occur after the manufacturer warranty ends, but there are clear boundaries around what is and is not covered.

What Does CPS Cover?

• Mechanical and electrical failures that occur after the OEM warranty expires
• Parts and labor for covered repairs, including compressors, motors, pumps, and control boards
• Food loss benefit for covered refrigerator or freezer failures (up to $250)
• Removal, reinstall, delivery, and haul-away costs (within program limits)
• Service through factory-authorized networks when available
• Applies to new appliances and, with the proper structure, qualifying scratch-and-dent, open-box, refurbished, and used units

What Is Not Covered by CPS?

• Cosmetic damage such as scratches, dents, chips, rust, and appearance-only issues
• Non-functional parts like handles, knobs, shelves, trim, and decorative components
• Consumable items including filters, light bulbs, fuses, batteries, belts, and gaskets
• Accidental damage, misuse, neglect, or improper installation
• Water, flood, fire, storm, or natural disaster damage
• Failures during the manufacturer warranty period or due to pre-existing conditions

How does the CPS claims process work for True Extended coverage?

A claim is triggered when the customer experiences a covered failure after the manufacturer warranty has expired. Customers can contact CPS by phone, web chat, portal, text, or email to initiate a claim, providing product details and a description of the issue.

CPS handles the entire claim process from review through service assignment, giving the original retailer the first right to service their own customer and retain the revenue. If the dealer does not service, CPS coordinates repair using a qualified or factory-authorized technician when available, ensuring repairs meet manufacturer standards and reducing risk for both the retailer and customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get support, file claims, or ask questions. Multiple contact options are available to ensure fast, reliable assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to a manufacturer warranty?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a stable, proven partner
• Large-scale customer and product coverage—CPS supports over 60 million customers and has covered 75 million+ products across 60+ categories, demonstrating deep operational expertise
• Strong claims and service infrastructure—With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS can manage high-volume warranty programs for retailers of all sizes
• Extensive retail partnerships—More than 10,000 retail partners, from independent stores to multi-location operations, trust CPS to support their warranty and service programs
• Nationwide and factory-authorized service capabilities—CPS uses both independent and factory-authorized repair networks to ensure repairs meet manufacturer standards and customer expectations
• U.S.-based support and long-term relationships—Retailers benefit from dedicated, U.S.-based teams focused on onboarding, ongoing support, and partnership success
• Broad coverage flexibility—CPS offers warranty options for new, open-box, scratch-and-dent, refurbished, and used inventory, giving retailers maximum program flexibility

CPS True Extended FAQ

• When does CPS True Extended coverage begin?
  CPS True Extended coverage begins the day after the manufacturer warranty expires—typically after year one, two, or three, depending on the brand.
• How long can CPS True Extended coverage last?
  Coverage can last up to eight years from the original purchase date, depending on the plan and manufacturer warranty length.
• Can CPS True Extended be sold on open-box or scratch-and-dent appliances?
  Yes, with the proper program structure, CPS True Extended can cover open-box, scratch-and-dent, refurbished, and used appliances.
• Does CPS True Extended replace the manufacturer warranty?
  No, it activates after the OEM warranty ends, so there is no overlap or duplication of coverage.
• Who handles claims under CPS True Extended?
  Claims are managed by CPS, with the selling dealer given the first right to service their own customer if they choose.
• What types of failures are covered?
  Mechanical and electrical failures due to normal use are covered; CPS does not cover cosmetic, accidental, or maintenance-related issues.
• Are there exclusions for certain parts or types of damage?
  Yes, CPS excludes cosmetic damage, non-functional parts, consumables, accidental damage, and environmental events, among others.
• Is coverage available for commercial or rental use?
  Commercial use is excluded unless the specific commercial option is purchased; standard plans are for residential use.
• Do dealers have to service their own claims?
  No, but they have the first right of refusal. If they decline, CPS will assign a qualified or factory-authorized technician to handle the repair.
• How are replacements handled if the unit cannot be repaired?
  Replacement is coordinated through the original selling dealer, keeping the customer relationship intact.
• Can coverage be purchased after the initial appliance sale?
  Yes, coverage may be purchased up to 90 days before the OEM warranty expires, allowing a window for post-sale attachment.
• Does CPS True Extended offer benefits beyond repairs?
  Yes, benefits may include food loss reimbursement, laundry credits, and removal/reinstall allowances, depending on the plan terms.
• How do retailers enroll customers in CPS True Extended?
  Enrollment can be handled at the point of sale, via dealer portal, or through batch file submission depending on retailer workflow.
• What happens if a customer moves or changes address?
  CPS coverage is tied to the product, not the address, so coverage continues if the customer moves within the U.S.
• Does CPS use factory-authorized service for repairs?
  Yes, repairs are coordinated through factory-authorized service networks when available to ensure repairs meet manufacturer standards.

How can appliance retailers get started with CPS True Extended?

CPS True Extended is designed for appliance retailers who want to offer customers long-term protection that starts after the manufacturer warranty ends. The program is flexible, supports various inventory types, and provides a straightforward claims administration process through Consumer Priority Service. Retailers can integrate CPS True Extended into their existing sales process, benefit from additional profit opportunities, and rely on CPS for onboarding, training, and ongoing support.

To get started, retailers can connect with the CPS dealer team for a walkthrough of program options, workflow integration, and tailored guidance based on their business model. Whether implementing for a single store or a multi-location operation, CPS makes it easy to launch and manage True Extended coverage.

CPS is here to help

Consumer Priority Service (CPS) already supports appliance retailers of all sizes and sales models, from single-location stores to multi-location operations. If you want tailored guidance or to see how CPS True Extended would work for your business, reach out to the CPS dealer team for a walkthrough or setup support.