Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service Post-Sale Marketing identifies customers who purchased an appliance but did not add warranty coverage at the point of sale. CPS handles all post-sale outreach, presenting protection plan options and managing the enrollment process directly with the customer. This allows appliance retailers to recover additional warranty revenue from existing sales without extra work for their staff. According to CPS dealer observations, up to 15% of previously declined warranty opportunities can be recaptured using this approach.

How does CPS Post-Sale Marketing identify and convert missed warranty sales?

CPS Post-Sale Marketing utilizes customer transaction data from the retailer to identify buyers who did not purchase a warranty at checkout. The CPS team then reaches out to these customers through phone and email, offering them the chance to add protection for their recent appliance purchase. This process is managed entirely by CPS, so retailers do not need to dedicate staff or run their own follow-up campaigns.

Retailers often provide customer contact information and product details after the sale—either manually, via batch upload, or through integration—allowing CPS to handle outreach and close additional warranty sales. This workflow has proven to increase overall warranty penetration and turn missed opportunities into real profit. CPS program data shows stores using Post-Sale Marketing can achieve a 5–12% increase in total warranty attachment rate without changing their in-store sales approach.

• Customer transaction details are provided to CPS (manual, batch, or integration)
• CPS identifies customers who did not purchase protection at checkout
• CPS contacts eligible customers via phone and email
• Customers are offered appliance protection tailored to their recent purchase
• Warranties sold post-sale generate additional revenue for the retailer

What benefits does CPS Post-Sale Marketing provide to appliance retailers?

CPS Post-Sale Marketing gives appliance retailers a practical way to recover warranty revenue from customers who originally declined coverage. By shifting the follow-up process to Consumer Priority Service, retailers can increase total warranty attachment and generate incremental profit without adding sales workload or changing their in-store process. This approach is especially valuable for stores with multiple sales channels or those looking to maximize warranty revenue from existing transactions.

• Creates a second revenue stream by converting declined warranty opportunities into post-sale profit
• Increases overall warranty penetration without requiring in-store sales process changes
• Allows retailers to monetize existing customer transactions with zero additional sales effort
• Improves cash flow and profitability by generating new revenue from past transactions
• CPS manages all customer outreach, sales, and administration, reducing retailer workload
• Proven to increase warranty attachment rates by 5–12% based on CPS dealer trends

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

A common observation among CPS dealers is that the most successful appliance retailers treat Post-Sale Marketing as an ongoing revenue channel, not a one-time campaign. Many stores set up regular submissions to CPS—either weekly, monthly, or after each delivery—so that every qualifying customer who didn’t buy a warranty gets a follow-up offer. This consistent approach helps retailers maximize warranty recovery and maintain higher overall attachment rates throughout the year.

How does the CPS Post-Sale Marketing process work?

CPS Post-Sale Marketing operates by taking in customer transactions from the retailer—either via manual upload, batch file, or integration—and identifying buyers who did not purchase a warranty at checkout. Consumer Priority Service then reaches out directly to those customers by phone and email, presenting them with appliance protection options tailored to their recent purchase. The entire outreach, sales, and enrollment process is managed by CPS, allowing retailers to recover missed warranty revenue without changing their day-to-day sales workflow or training in-store staff.

This process works for both single-location stores and multi-location operations, and can be scaled based on sales volume. CPS program data shows that retailers using Post-Sale Marketing typically see a meaningful increase in warranty revenue over time, especially as more customer records are submitted for follow-up.

Key Components of CPS Post-Sale Marketing

• Customer Identification – CPS receives transaction records for customers who bought products but did not purchase a warranty
• Eligibility Screening – CPS determines which customers and products qualify for post-sale outreach
• Outreach Timing – Follow-up contact is made within the first year after purchase, when customers are most receptive to protection plans
• Outreach Methods – U.S.-based team contacts customers via phone and, when available, email for a personal, service-focused approach
• Sales Conversation – CPS representatives explain coverage options, focusing on ownership protection and real-world repair risks
• Enrollment & Administration – Customers who accept coverage are enrolled directly by CPS, and all administration is handled for the retailer
• Revenue Recovery – Retailers receive credit and profit for every warranty sold through the Post-Sale Marketing program

Operational Notes

• Retailers can submit customer data manually, via batch upload, or through integration
• CPS manages all communication, compliance, and tracking
• Program can be used by stores of any size, including multi-location groups
• Data from CPS dealer observations shows up to 15% of declined warranty opportunities can be recovered with consistent PSM usage

What does CPS typically cover with Post-Sale Marketing?

CPS Post-Sale Marketing offers the same protection plans customers would have received at checkout, focused on mechanical and electrical failures after the manufacturer warranty ends. Coverage begins after the OEM period and is administered by Consumer Priority Service.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires
• Parts and labor for covered repairs
• Service coordination through CPS, often with factory-authorized servicers
• Replacement or reimbursement if repair is not feasible
• Coverage options for new appliances, and in some cases open-box, scratch-and-dent, or used inventory (when eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, physical impact, misuse) unless accidental coverage is purchased
• Damage from water, flood, fire, storms, or natural disasters
• Failures caused by improper installation, neglect, or pre-existing conditions
• Manufacturer recalls or service campaigns

How does the CPS claims process work for Post-Sale Marketing customers?

When a customer with coverage from CPS Post-Sale Marketing needs service, they can file a claim directly with Consumer Priority Service by phone, web, portal, text, or chat. The process is straightforward—customers provide basic product and issue details, and CPS verifies eligibility before moving forward.

CPS then coordinates the repair using factory-authorized service providers when available, manages communication, and ensures the claim is resolved quickly. Retailers do not need to handle claim administration, which reduces operational workload and allows them to focus on sales and customer relationships.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS makes it easy for customers, appliance retailers, and service centers to get support through a variety of contact methods. Whether you need to file a claim, check coverage details, or get help with a warranty program, CPS offers multiple channels to ensure fast, clear communication.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional warranty sales approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

CPS Post-Sale Marketing FAQ

• Q: When does CPS contact customers for Post-Sale Marketing?
  A: CPS typically reaches out to eligible customers within the first year after their appliance purchase.
• Q: Does the retailer need to handle the outreach?
  A: No, Consumer Priority Service manages all customer contact, education, and follow-up for Post-Sale Marketing.
• Q: Can CPS Post-Sale Marketing be used by multi-location retailers?
  A: Yes, the program is designed to support both single-store and multi-location appliance retailers.
• Q: How are warranty sales from Post-Sale Marketing tracked?
  A: All sales are tracked and reported back to the retailer, with full credit and profit allocated accordingly.
• Q: What data does the retailer need to provide to CPS?
  A: Retailers submit customer contact information, product details, and purchase dates for eligible transactions.
• Q: Do customers need to return to the store to buy coverage?
  A: No, customers can complete the warranty purchase directly through CPS after initial outreach.
• Q: What types of appliances are eligible for Post-Sale Marketing?
  A: CPS supports most major home appliances, with eligibility depending on product type and original sale details.
• Q: How are claims handled for warranties sold through Post-Sale Marketing?
  A: CPS manages all claims administration, service coordination, and customer support, often utilizing factory-authorized service networks.
• Q: Can retailers choose how often to submit customer data?
  A: Yes, retailers can provide transaction data on a schedule that fits their business—daily, weekly, monthly, or in batches.
• Q: Is there a minimum number of transactions required to use Post-Sale Marketing?
  A: No, the program is scalable for both small and large appliance retailers.
• Q: Does the program work for online and in-store purchases?
  A: Yes, CPS Post-Sale Marketing can be used for both ecommerce and in-store transactions.
• Q: What happens if a customer already purchased a warranty elsewhere?
  A: Customers who already have coverage are excluded from follow-up outreach.
• Q: How does Post-Sale Marketing impact warranty attachment rates?
  A: CPS dealer data shows that Post-Sale Marketing increases overall warranty penetration by 5–12% on average.
• Q: Can the retailer customize the warranty offer presented to customers?
  A: CPS offers plan options tailored to the product and retailer’s preferences, ensuring relevant coverage is presented.
• Q: Is training required to launch CPS Post-Sale Marketing?
  A: No, CPS manages all outreach and administration, so retailers do not need to train staff on the post-sale process.

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to recover missed warranty revenue and increase overall attachment rates by following up with customers after the sale. The program is suitable for stores of all sizes, including those with single or multiple locations, and works seamlessly alongside existing sales processes without requiring in-store changes.

Retailers interested in adding CPS Post-Sale Marketing can get started quickly by contacting the dealer team for onboarding and setup. The process is flexible, scalable, and backed by ongoing support from the CPS team.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.