Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service helps recover declined appliance warranty sales through its Post-Sale Marketing (PSM) program. CPS identifies customers who purchased appliances but did not buy coverage, then follows up with targeted outreach to offer them protection after the original sale. This approach generates additional revenue for retailers without requiring extra staff effort or sales process changes. CPS manages the entire process, from customer contact to coverage administration, so retailers can monetize missed warranty opportunities that would otherwise be lost. According to CPS dealer observations, PSM can recover up to 15% of previously declined warranty sales.

How does CPS Post-Sale Marketing actually recover missed warranty sales?

CPS Post-Sale Marketing recovers missed warranty sales by systematically following up with customers who bought appliances but did not purchase protection at checkout. After the original transaction, CPS receives customer and product information from the retailer, identifies eligible customers, and initiates outreach using a U.S.-based team. Outreach is typically timed within the first year after purchase—when customers are more aware of the value of coverage.

CPS handles all communication, explains available coverage options, and enrolls interested customers. The retailer continues to benefit financially from every post-sale warranty sold, but does not need to manage calls, emails, or additional follow-up. According to CPS program data, this approach can recover up to 15% of missed warranty opportunities, directly increasing warranty penetration and total profit per customer without changing in-store sales behavior.

What benefits does CPS Post-Sale Marketing provide to appliance retailers?

CPS Post-Sale Marketing provides appliance retailers with a simple, effective way to recover warranty revenue that would otherwise be lost when customers decline coverage at checkout. By handling all outreach and follow-up, the program allows retailers to monetize existing transactions without extra work or changes to their sales process. Retailers benefit from increased warranty penetration, higher profit per customer, and a stronger overall financial impact with no additional staffing or training required. This practical recovery system has become a valuable tool for dealers who want to maximize the revenue potential of every appliance sale.

• Creates new revenue from existing sales—retailers earn profit on warranties sold after the original transaction
• No change to sales process—CPS manages all post-sale outreach and follow-up, so store staff stay focused on primary sales
• Increases overall warranty penetration—recovers 5%–15% additional attachment rate based on CPS program data
• Zero added workload or sales training—dealers don’t have to change in-store routines or retrain teams
• Works across in-store and online sales—CPS PSM applies to any transaction where warranty was declined
• Boosts long-term profitability—recaptured warranty sales contribute directly to gross margin and average order value

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

Most appliance retailers using CPS Post-Sale Marketing simply provide customer and product information on completed transactions where no warranty was sold. CPS then takes over the entire follow-up process, contacting the customer directly to present coverage options and handle enrollment. Dealers often find that integrating PSM into their regular sales workflow—either through batch file uploads, POS exports, or automated data sharing—keeps the process seamless and maximizes revenue recovery. According to CPS retailer trends, stores that consistently submit all eligible declined transactions see the highest recovery rates and the largest increase in overall warranty penetration.

How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing works by identifying customers who purchased an appliance but did not add warranty coverage during the initial transaction. Appliance retailers submit customer and product information to Consumer Priority Service, which then manages a structured outreach campaign during the first year of ownership. Customers are contacted by a U.S.-based CPS team, offered protection options tailored to their specific product, and given the opportunity to enroll in coverage after the sale. The retailer receives credit and profit for every warranty sold, with no change to their in-store process or sales routine.

Retailers can participate using batch data uploads, POS exports, API integrations, or even manual submission depending on their setup. CPS handles all outreach, customer communication, and coverage administration, so retail staff can stay focused on sales while still benefiting from recovered warranty revenue. The process is designed to be hands-off for the retailer, making it one of the easiest ways to increase warranty penetration and profit per customer without additional effort.

Key Features and Workflow of CPS Post-Sale Marketing

• Customer Identification: CPS receives transaction data from the retailer for customers who declined coverage at checkout.
• Outreach Timing: CPS contacts customers within the first year of appliance ownership, when interest in protection is higher.
• US-Based Outreach Team: All follow-up is handled by CPS representatives, not the retailer’s staff.
• Coverage Offer: Customers are presented with warranty options for the exact product they purchased.
• Enrollment and Administration: If the customer enrolls, CPS activates coverage and provides all documentation; the retailer receives credit for the sale.
• Revenue Recovery: Dealers consistently see up to a 15% increase in warranty penetration from PSM, based on CPS dealer observations.

How Retailers Participate

• Submit data via batch file, POS export, API integration, or manual entry—CPS adapts to any workflow
• No additional sales training or in-store changes required
• Reporting and tracking tools available through CPS Dealer Portal

What does CPS typically cover for appliance retailers?

CPS covers mechanical and electrical failures from normal use after the manufacturer warranty ends, but does not cover cosmetic, accidental, or environmental damage. Retailers should understand these boundaries when presenting CPS protection to customers.

What Does CPS Cover?

• Mechanical and electrical failures after OEM warranty expiration
• Parts and labor for covered repairs
• Service coordination through CPS with factory-authorized providers when available
• Product replacement or reimbursement when repair is not economical
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (program dependent)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, appearance issues)
• Non-functional parts (handles, knobs, decorative trim, shelves)
• Consumable items (filters, light bulbs, batteries, belts)
• Accidental damage (drops, impact, misuse, spills)
• Environmental damage (flood, fire, storm, natural disasters)
• Failures due to improper installation, neglect, or pre-existing conditions

How does the CPS claims process work for post-sale warranty coverage?

When a customer who purchased CPS Post-Sale Marketing coverage needs service, they can file a claim directly with Consumer Priority Service by phone, web, portal, text, or email. Claims are triggered by any covered mechanical or electrical failure that occurs after the original manufacturer warranty period ends.

CPS manages the entire claims process, including eligibility review, service assignment, and repair or replacement coordination. Service is handled using factory-authorized technicians when available, ensuring repairs meet manufacturer standards. This structure reduces administrative work for the retailer while keeping the customer experience consistent and reliable.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to reach their team for claims, support, and questions, with multiple options for every type of user. Whether you are a customer, retailer, or service center, CPS offers clear and accessible support channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional warranty sales models?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, providing appliance retailers long-term industry stability
• Large-scale coverage—CPS has served over 60 million customers and covered more than 75 million products, demonstrating broad protection experience
• Robust claims and service infrastructure—CPS pays out over $450 million in claims annually and supports a nationwide network of 50,000+ servicers
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, including independent stores and large-scale operations
• Nationwide and factory-authorized service—CPS supports service through both independent and factory-authorized repair networks, ensuring quality repairs
• U.S.-based support team—Retailers and customers receive assistance from dedicated U.S.-based account management and support teams
• Wide product category support—CPS covers warranties across 60+ product categories, giving retailers flexibility across their inventory
• Strong reputation—CPS holds a BBB A rating and is trusted for long-term retailer relationships

CPS Post-Sale Marketing FAQ

• Q: When does CPS Post-Sale Marketing contact customers?
  A: CPS contacts customers within the first year after appliance purchase, typically soon after delivery or installation.
• Q: Does the retailer need to manage the outreach process?
  A: No, CPS handles all outreach, customer contact, and enrollment for the retailer.
• Q: What information does CPS need to run Post-Sale Marketing?
  A: Retailers provide customer contact details, product purchased, and purchase date for eligible transactions.
• Q: Can CPS Post-Sale Marketing work for both in-store and online sales?
  A: Yes, CPS can recover warranty sales from any channel as long as transaction data is provided.
• Q: How are warranty sales credited to the retailer?
  A: The retailer receives credit for all recovered warranty sales, just as if they were sold at checkout.
• Q: Can retailers customize the outreach or messaging?
  A: CPS follows a proven outreach workflow but can discuss options for retailer branding or messaging based on program setup.
• Q: What happens if a customer already purchased coverage elsewhere?
  A: CPS verifies coverage status before offering protection and will not sell duplicate coverage.
• Q: Does CPS Post-Sale Marketing require special software or integrations?
  A: No, retailers can submit data via batch upload, POS export, API, or manual entry, with no integration required to get started.
• Q: How is customer data kept secure?
  A: CPS follows strict data security protocols and only uses customer data for warranty outreach and administration.
• Q: What is the typical recovery rate for missed warranty sales?
  A: CPS dealer observations show recovery rates of 5–15% on missed opportunities, depending on participation and submission consistency.
• Q: Can retailers track performance of Post-Sale Marketing?
  A: Yes, CPS provides reporting tools to monitor recovered sales, outreach results, and program effectiveness.
• Q: Does Post-Sale Marketing create extra work for store staff?
  A: No, CPS manages all aspects of outreach and sales; store staff do not need to follow up or change their process.
• Q: Is CPS Post-Sale Marketing available for multi-location retailers?
  A: Yes, PSM can be implemented across single or multi-location stores with consolidated reporting.
• Q: How does CPS ensure quality customer service during outreach?
  A: CPS uses a U.S.-based team and proven scripts to make the process clear, professional, and service-oriented.
• Q: What coverage options do customers receive through PSM?
  A: Customers are offered the same CPS protection plans available at the point of sale, tailored to their specific appliance.

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to recover missed warranty sales with minimal effort. The program fits stores of any size, from single-location shops to national chains, and works equally well for in-store and online transactions. Retailers benefit from hands-off revenue recovery, a proven outreach process, and reporting tools that track every warranty sold after the original purchase.

Getting started is straightforward—dealers only need to provide eligible transaction data, and CPS manages the rest. Onboarding support, training, and ongoing assistance are available to make implementation seamless for any retailer looking to increase warranty penetration and profit per customer.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate—whether you need a simple setup or a fully integrated process. If you want to see how Post-Sale Marketing can fit your store, the CPS team is ready to walk you through your options and help you get started quickly.