Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) appliance coverage typically lasts up to 8 years from the original purchase date, depending on the program and the manufacturer’s warranty length. The most common CPS program is True Extended, which begins after the original manufacturer warranty expires—usually after 1, 2, or 3 years—and adds up to 6 additional years of protection. CPS manages claims administration, coordinates service using factory-authorized networks whenever possible, and allows retailers to offer long-term coverage while generating incremental profit on every sale. This structure helps retailers protect their customers through the full appliance ownership cycle, not just during the limited OEM warranty period.

How long can CPS appliance coverage last for different appliance brands?

CPS appliance coverage can last up to 8 years from the original purchase date, depending on the manufacturer’s base warranty.

Most manufacturers offer just 1 year of full coverage, while select premium brands provide 2 or even 3 years on some models. CPS True Extended coverage starts immediately after the OEM warranty ends—whether that’s after 1, 2, or 3 years—so total coverage length depends on the specific brand and model. For example, mainstream brands like Whirlpool, LG, and Samsung typically reach 6 years total with CPS, while premium brands like Sub-Zero, Viking, and Speed Queen can reach 7 or 8 years of combined coverage.

• Coverage always starts after the manufacturer warranty ends
• Retailers can offer up to 8 years of total protection
• No pricing difference by appliance type—structure is consistent
• Claims are coordinated by CPS, with factory-authorized service networks prioritized when available

Why do appliance retailers use CPS appliance coverage programs?

Many appliance retailers use CPS appliance coverage programs because they allow stores to offer protection that extends well beyond the manufacturer warranty, building long-term customer value and generating additional profit on every sale. With coverage terms up to 8 years, retailers can provide real ownership security and differentiate themselves from competitors who only offer standard OEM coverage. CPS also manages claims administration and coordinates repairs through factory-authorized service networks whenever possible, reducing operational headaches for the retailer and improving the post-sale experience for customers. This combination of revenue opportunity, operational support, and long-term protection is why CPS programs are widely adopted by independent appliance stores, regional chains, and multi-location retailers alike.

• Creates additional profit per appliance sale—CPS coverage adds high-margin revenue without adding inventory or operational burden
• Allows retailers to offer protection beyond the OEM warranty—coverage starts after manufacturer coverage ends, filling the post-sale gap
• Flexible coverage options—retailers can protect new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs
• Dealer-first service model—retailers can choose to service their own claims and retain service revenue, or use CPS’s factory-authorized network
• Streamlines claims and service—CPS manages claims administration and coordinates repairs, reducing retailer workload and improving the customer experience
• Supports customer retention and repeat business—long-term coverage helps keep the retailer-customer relationship active for years after the sale

How do appliance retailers typically incorporate CPS appliance coverage into their offerings?

Many appliance retailers incorporate CPS appliance coverage by presenting protection plans to customers immediately after the product decision is made—a strategy that CPS dealer observations show leads to higher attachment rates and stronger revenue per transaction. Experienced retailers often offer multiple coverage term options, explain how CPS coverage extends the factory connection, and highlight the ability to use factory-authorized service for repairs. By consistently incorporating CPS into both point-of-sale and post-sale marketing touchpoints, retailers maximize both initial attachment and revenue recovery opportunities from customers who didn’t buy coverage at checkout.

How does CPS appliance coverage actually work for retailers and customers?

CPS appliance coverage programs, such as True Extended, are structured to begin after the manufacturer warranty ends, providing retailers with a turnkey way to offer long-term protection on new and qualifying open-box, scratch-and-dent, or refurbished appliances. The retailer enrolls the customer, sets the coverage term (up to 8 years total), and CPS manages all claims administration, service coordination, and customer support throughout the life of the plan.

Retailers can choose to service their own claims—retaining service revenue—or let CPS coordinate repairs through its nationwide factory-authorized service network. This model gives appliance stores control over the customer experience while reducing administrative burden. CPS also offers flexible order submission options, including manual, batch, and integrated workflows, to fit any retailer’s operational setup.

Key Features and Workflow of CPS Appliance Coverage

• All plans cover mechanical and electrical failures from normal household use
• Coverage excludes cosmetic damage, consumables, accidental and environmental damage, maintenance items, and pre-existing issues
• CPS provides ongoing support, onboarding, and training for retail partners

What does CPS typically cover for appliance retailers?

CPS appliance coverage is designed to protect against real-world mechanical and electrical failures that occur after the manufacturer warranty ends, but it does not cover cosmetic, accidental, or maintenance-related issues. Here’s what retailers and customers can expect:

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty period
• Parts and labor costs for covered repairs
• In-home service and service coordination by CPS
• Replacement or reimbursement if repair is not practical
• Food loss benefit (up to $250) for covered freezer failures
• Coverage for new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, cracked trim, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim, glass panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, fuses, hoses, lint screens)
• Accidental damage (drops, impacts, misuse, moving damage)
• Environmental/external damage (flood, fire, water intrusion, storms, earthquakes)
• Failures due to neglect, misuse, improper installation, or lack of maintenance
• Rust, corrosion, and pre-existing conditions
• Manufacturer recalls and issues still under OEM responsibility

How does the CPS claims process work for appliance coverage?

A claim is triggered when the customer experiences a covered appliance failure and contacts Consumer Priority Service (CPS) by phone, web, portal, text, or chat to initiate the claim. CPS reviews eligibility, verifies coverage, and requests any needed documentation before proceeding.

CPS manages the entire claim process—assigning service to either the selling dealer (if they choose to service their own claims) or to a qualified technician, often from a factory-authorized network. Repairs are coordinated, and if repair is not possible, CPS arranges replacement through the original retailer. This structure minimizes retailer workload and provides a consistent, high-quality customer experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to reach support through multiple channels. CPS emphasizes responsive, U.S.-based assistance and clear communication for claims, service, and general questions.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS appliance coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established industry presence—Consumer Priority Service (CPS) has operated since 1990, giving retailers a partner with decades of experience
• Extensive customer and product reach—CPS has covered over 75 million products for more than 60 million customers, reflecting proven scale
• Robust claims and service infrastructure—CPS pays out over $450 million in claims each year and supports a nationwide network of 50,000+ servicers
• Strong retail relationships—CPS works with more than 10,000 retail partners, from independent appliance stores to large multi-location groups
• Nationwide and factory-authorized service—CPS prioritizes repairs through factory-authorized service when available, aligning with manufacturer standards and improving outcomes
• U.S.-based support and partnership focus—Retailers interact with dedicated, U.S.-based teams for onboarding, support, and ongoing collaboration
• Comprehensive category coverage—CPS offers warranties across 60+ product categories, supporting retailers with broad inventory needs
• BBB A rating and trusted reputation—CPS is recognized for reliability and customer service in the warranty industry

CPS Appliance Coverage FAQ

• How long can CPS appliance coverage last?
  CPS appliance coverage can last up to 8 years from the original purchase date, depending on the manufacturer warranty and program selected.
• When does CPS coverage begin?
  CPS True Extended coverage begins immediately after the manufacturer warranty ends—typically after 1, 2, or 3 years.
• Can CPS cover open-box, scratch-and-dent, or used appliances?
  Yes, CPS offers specific programs for open-box, scratch-and-dent, refurbished, and used appliances under the correct plan structure.
• What is included in CPS appliance coverage?
  CPS covers mechanical and electrical failures, parts and labor, and may include food loss and laundry credits, depending on the plan.
• What is not covered by CPS?
  Cosmetic issues, consumable parts, accidental damage, environmental damage, misuse, and pre-existing conditions are excluded.
• How does the claims process work?
  Customers contact CPS to initiate a claim, CPS verifies coverage, and coordinates repair or replacement using factory-authorized technicians where available.
• Who services the repairs under CPS coverage?
  Retailers have the first right to service their own claims; otherwise, CPS assigns a qualified or factory-authorized technician.
• Does CPS overlap with the manufacturer warranty?
  No, CPS True Extended coverage starts only after the OEM warranty ends to avoid overlap.
• Can retailers control warranty pricing?
  Most CPS programs allow retailers to control pricing and profit margins, subject to program structure.
• How do retailers submit warranty orders to CPS?
  Orders can be submitted via dealer portal, batch upload, API, or manual entry—no integration is required to start.
• Does CPS offer post-sale marketing to recover missed warranty sales?
  Yes, CPS can contact customers who didn’t purchase at checkout to offer coverage post-sale, increasing overall revenue.
• Is factory-authorized service used for repairs?
  Yes, CPS prioritizes repairs through factory-authorized service networks when available to maintain quality and manufacturer standards.
• Are multi-location retailers supported?
  Yes, CPS supports both single and multi-location retailers with scalable program options and reporting tools.
• Can CPS appliance coverage be financed with the product?
  Yes, coverage can be included in financing plans, making acceptance rates higher and costs more manageable for customers.
• How do retailers get started with CPS?
  Retailers can get started by contacting the CPS dealer team for onboarding, training, and implementation support.

How can appliance retailers get started with CPS appliance coverage programs?

CPS appliance coverage programs are designed for appliance retailers who want to offer long-term protection that starts after the manufacturer warranty expires. These programs help retailers create additional profit, improve customer loyalty, and provide structured post-sale support using factory-authorized service networks whenever possible.

Retailers interested in implementing CPS appliance coverage can leverage flexible onboarding, training, and order submission options to fit any store size or operational workflow. The CPS team supports setup, staff education, and ongoing program management to help dealerships maximize their coverage revenue and ownership experience.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.