Date Created: June, 2026

TLDR

Post-sale extended warranty marketing allows appliance retailers to offer protection plans to customers who didn’t buy coverage at checkout. Instead of losing out on these sales, the retailer (or CPS on their behalf) follows up after delivery or installation to present coverage options again. Consumer Priority Service (CPS) manages this outreach for the retailer, capturing additional revenue from existing transactions without adding complexity to the store’s daily operations.

What is post-sale warranty marketing and why do appliance retailers use it?

Post-sale warranty marketing is a strategy where appliance retailers follow up with customers who didn’t buy a protection plan at checkout, offering them coverage after the sale. This approach helps retailers recover missed warranty sales and increase overall profit per transaction.

Many appliance retailers find that most customers decline coverage when first purchasing an appliance. However, after delivery or installation, customers become more aware of the risks and are often more receptive to protection offers. CPS dealer data shows that post-sale marketing can recover up to 15% of missed warranty opportunities, turning lost chances into real revenue.

• Recovers missed profit – converts declined warranty offers into new revenue
• No sales process changes needed – CPS handles the outreach and sale
• Improves overall warranty attachment rate and revenue per customer
• Works for both in-store and online transactions

Why is post-sale extended warranty marketing difficult for appliance retailers to implement effectively?

Many appliance retailers struggle with post-sale extended warranty marketing because it requires a different set of operational steps compared to in-store or online checkout sales. The challenge comes from tracking who declined coverage, managing outreach after delivery, and ensuring every opportunity gets a follow-up without adding more work for staff. As a result, most stores either skip post-sale efforts or find it hard to consistently recover missed warranty revenue, even though the potential profit is significant.

• Most stores don’t track which customers declined coverage, making it hard to know who to follow up with
• Coordinating post-sale outreach requires time, staff, and systems that many retailers don’t have
• Customers are often more receptive after installation, but stores miss this window without a structured process
• Manual follow-up can be inconsistent, leading to lost revenue
• Sales staff may not have time or training to revisit warranty offers after the sale
• Measuring the success of post-sale marketing is difficult without clear reporting or support

How do successful appliance retailers approach post-sale warranty marketing differently?

Experienced appliance retailers usually see better results from post-sale warranty marketing when they approach it as an automated, system-driven process rather than relying on manual follow-up. Stores that provide CPS with customer transaction data—either through their POS, batch files, or integrations—let CPS handle the outreach and sales conversations, which leads to more consistent recovery of missed opportunities. Retailers who treat post-sale marketing as an extension of their warranty program, not just a one-time effort, tend to see higher attachment rates and increased profit without burdening their sales teams.

How does Consumer Priority Service (CPS) solve post-sale warranty marketing challenges for appliance retailers?

Many appliance retailers miss out on warranty revenue because their sales teams don’t have the time or systems to follow up after the initial sale. This gap means most customers who decline coverage at checkout are never offered a second chance, even though they’re often more receptive after installation. Consumer Priority Service (CPS) solves this by running a complete post-sale marketing (PSM) program for the retailer, handling outreach, education, and sales directly with customers who already bought an appliance but didn’t add coverage.

CPS manages the entire process, from identifying eligible customers to conducting follow-up calls and closing additional warranty sales. The dealer gets credit for every post-sale coverage sold, with no extra staff workload or sales process changes required. This turns missed warranty opportunities into real, incremental profit and helps stores maximize the value of every transaction.

CPS offers dealers a dedicated post-sale marketing (PSM) program designed to maximize warranty revenue and minimize operational burden.

How does the CPS PSM program work?

• CPS receives transaction data (POS, batch file, or integration) from the retailer
• CPS identifies customers who did not purchase coverage at checkout
• U.S.-based outreach team contacts eligible customers post-sale (phone, email)
• CPS educates customers and offers protection plans for their specific appliance
• If the customer buys, coverage is activated and the dealer receives credit for the sale

What warranty programs does CPS support in post-sale marketing?

What operational advantages does CPS PSM provide?

• Dealers do not need to train staff or change their in-store process
• CPS manages all post-sale communication and closes the sale
• All warranty revenue is incremental—no additional traffic needed
• Attachment rate increases by 5–12% are typical with PSM (CPS dealer data)
• Works with any sales channel—showroom, online, or phone

What does CPS coverage include for appliance retailers?

How does CPS help appliance retailers increase profit?

• Monetizes missed warranty opportunities by closing post-sale coverage sales
• Increases average order value and profit per customer
• Requires no additional store traffic or sales process changes
• Provides real revenue recovery on transactions already completed
• Typical PSM increases total warranty penetration by 5–12%

What types of warranty plans does CPS offer?

What does CPS coverage include for appliances?

• Mechanical and electrical failures (compressors, motors, pumps, control boards, sensors, fans)
• Parts and labor costs for covered failures
• In-home service, food loss benefit (up to $250), laundry credit (up to $50), removal and reinstall (up to $75)
• Replacement through the dealer if repair is not economical (“No Lemon” policy)
• Unlimited claims during the coverage period

What does CPS not cover?

• Cosmetic damage (scratches, dents, paint, finish)
• Non-functional parts (handles, knobs, trim, shelves)
• Consumable items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental, environmental, misuse, or installation-related issues
• Failures during OEM warranty or due to pre-existing problems

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

Post-Sale Appliance Warranty Marketing FAQ

How can appliance retailers get started with post-sale warranty marketing?

Appliance retailers looking to recover missed warranty revenue and improve profitability can start with Consumer Priority Service (CPS) post-sale marketing without changing their current sales process. CPS makes it easy to onboard, supports a range of retailer types, and manages all outreach and sales after the transaction, so you can maximize profit from every sale.

CPS is here to help you

Consumer Priority Service (CPS) works with all types of appliance retailers and adapts to your existing systems and workflow. If you want tailored guidance on launching post-sale warranty marketing or maximizing coverage revenue, reach out and the CPS team will walk you through the best approach for your store.