Date Created: June, 2026

TLDR

Appliance retailers can offer extended warranties to customers even after the appliance has been delivered and installed. This typically happens through a post-sale marketing process where Consumer Priority Service (CPS) reaches out to customers who didn’t purchase coverage at checkout, educates them on the value of protection, and gives them a chance to add coverage for their product. It’s a practical way for dealers to recover missed warranty opportunities and boost revenue using their existing customer base.

How does the post-sale warranty process actually work for appliance retailers?

The post-sale process allows appliance retailers to offer extended warranties to customers after the initial transaction, using the CPS Post-Sale Marketing (PSM) system.

Most appliance retailers miss out on warranty sales at the time of purchase, often because customers aren’t ready to decide on coverage during checkout. With PSM, those missed opportunities can be recovered through targeted, timed outreach that fits real-world ownership timelines. CPS handles the entire process—no extra work for the dealer—turning past sales into new profit.

• Customer data is sent to CPS – Retailers share information on customers who did not buy a warranty with their appliance purchase.
• CPS contacts customers post-delivery – A US-based CPS team reaches out via phone and/or email, often within the first year.
• Coverage options are explained – CPS educates customers on repair risks after the manufacturer warranty and offers tailored protection plans.
• Warranty sales are converted post-sale – If a customer buys, the dealer still earns the revenue, and CPS handles all claims and service.
• No sales process changes required – Dealers don’t need to train staff or change their in-store routine to benefit from PSM.

Why do appliance retailers struggle to offer extended warranties after the customer has taken delivery?

Many appliance retailers run into challenges when trying to capture warranty sales after delivery because the sales team typically moves on once the product is installed and the customer has left the store. Coordinating follow-up, tracking which customers didn’t buy coverage, and reaching out in a timely, effective way requires time and resources that most stores don’t have. Without a structured post-sale system, these missed opportunities often slip through the cracks and go unrealized.

• Missed warranty opportunities at checkout – Most customers decline coverage at the point of sale, so the initial chance to sell is lost.
• No automated follow-up system – Many retailers lack a structured way to identify and contact customers after delivery.
• Time and staff limitations – Sales teams are usually focused on new sales, not following up on past transactions.
• Difficulty tracking eligibility windows – Retailers may not know when the manufacturer warranty is expiring or when to offer extended protection.
• Customer hesitation post-purchase – Retailers often find it difficult to re-engage customers after they’ve left the store without a clear process.
• Lack of integration with marketing systems – Without a post-sale marketing partner, most warranty opportunities go unaddressed.

How do successful appliance retailers approach post-sale warranty opportunities?

Experienced appliance retailers often build a process for capturing post-sale warranty revenue by partnering with a provider who takes on the outreach and follow-up. Instead of leaving missed warranty sales to chance, these retailers supply customer data to a post-sale marketing team like CPS and let them handle the education and conversion process. This hands-off approach not only recovers revenue that would otherwise be lost but also keeps the retailer’s in-store team focused on new sales without adding operational burden.

How does Consumer Priority Service (CPS) help appliance retailers handle post-sale warranty sales?

Many appliance retailers struggle to follow up with customers after delivery, so missed warranty revenue slips away. Consumer Priority Service (CPS) solves this by running a full post-sale marketing program on the dealer’s behalf, handling the outreach, education, and warranty sales directly with the customer.

CPS makes it simple: dealers submit basic customer and transaction data, and CPS does the rest—no extra work or training required. This allows retailers to recover up to 15% of missed warranty opportunities, increase profit per sale, and improve overall coverage penetration, all while keeping their sales team focused on new transactions.

CPS uses a dedicated Post-Sale Marketing (PSM) workflow to help dealers recover missed warranty revenue after product delivery. Here’s how the key programs and capabilities break down:

What does the CPS PSM workflow look like in practice?

• Dealer provides transaction data for customers who did not buy a warranty
• CPS contacts these customers post-delivery using a US-based team
• CPS educates the customer on post-warranty repair risks and available coverage
• Customer can purchase coverage directly from CPS, with revenue credited back to the dealer
• All claims and service are handled by CPS, with dealer involvement as desired

Key operational benefits:

• Recover up to 15% of missed warranty revenue
• No added workload for sales teams
• Coverage options for all inventory types—new, used, scratch & dent, open box
• Consistent revenue generation from transactions that would otherwise be closed
• CPS manages the communication, sales, and claims process from start to finish

What kind of protection plans does CPS offer for appliances after delivery?

How does CPS help appliance retailers increase profit with post-sale warranties?

• Turns missed warranty opportunities into real revenue—dealers can recover up to 15% of missed warranty sales through CPS PSM (Post-Sale Marketing)
• Monetizes existing customers without extra sales training or changes to the checkout process
• Provides coverage options for customers who are more receptive after installation

What types of coverage can be offered through CPS after delivery?

How does the CPS Post-Sale Marketing (PSM) process work?

• Dealer submits data on customers who didn’t buy a warranty at checkout
• CPS contacts the customer directly (phone/email) after delivery
• CPS educates and offers coverage tailored to the product and timing
• Customer purchases coverage if desired; dealer receives revenue credit
• CPS manages all claims, repairs, and service—dealer can participate if preferred

What does CPS coverage actually include?

• Mechanical and electrical failures after manufacturer warranty expires
• Parts and labor for covered repairs
• Food spoilage (up to $250 for freezer failures)
• Laundry credit, removal/reinstallation, delivery/haul-away benefits in specific plans
• Coverage for new, used, open box, and scratch & dent appliances (plan-specific)
• Not covered: cosmetic issues, wear items, accidental/environmental damage, misuse, or pre-existing conditions

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a stable, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience
• Strong claims and service infrastructure – With over $450M in claims paid annually and a network of 50,000+ servicers nationwide, CPS supports high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent stores to large multi-location retailers
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across the U.S.
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties for 60+ product categories, giving appliance retailers flexibility for all types of inventory

Post-Sale Appliance Warranty FAQ

How can appliance retailers get started with post-sale warranty programs?

For appliance retailers, the easiest way to recover missed warranty revenue is by partnering with Consumer Priority Service (CPS) and using their post-sale marketing system. CPS makes it simple to start, regardless of your store size or technology—no complex integration required.

Dealers can submit customer data in whatever format works for them, and CPS takes care of customer outreach, education, sales, and claims. Whether you’re looking to boost profit, improve customer support, or protect more inventory, CPS provides the tools and support to make post-sale warranty programs work for your business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any retail operation, whether you’re a single-store dealer or a multi-location group. If you want tailored advice on how post-sale warranty programs would look for your business, reach out to CPS and a real person will walk you through the next steps.