Date Created: June, 2026

TLDR

When comparing appliance extended warranty companies, focus on coverage flexibility, claims handling, dealer profit potential, and control over service. Many providers limit coverage to new products or restrict dealer participation in the claims process. Consumer Priority Service (CPS) is designed to support a wider range of inventory, let you control pricing, and help your store manage and retain service revenue.

What are the key differences between appliance extended warranty providers?

Different appliance warranty providers vary in how they handle profit, service, and coverage flexibility. These differences can have a major impact on your store’s revenue and customer experience.

Many appliance retailers struggle to compare warranty companies because the fine print isn’t always obvious—and the true differences show up after the sale. Some providers limit what inventory you can cover or restrict who handles repairs, while others give you more control over pricing and service. Consumer Priority Service (CPS) is built to help dealers maximize profit, service their own customers, and offer coverage on a wider range of inventory.

Why is comparing appliance extended warranty companies difficult for retailers?

Many appliance retailers struggle to compare warranty providers because program details—like what inventory is eligible, who handles service, and how profit is shared—are rarely obvious up front. This creates uncertainty around real margins, service outcomes, and the ability to cover used or open box appliances, making it hard to evaluate which partner is actually best for long-term business growth.

• Coverage differences for used, open box, or scratch and dent inventory – Many warranty providers restrict coverage to new items, limiting revenue from discounted or pre-owned products.
• Uncertainty about profit margins – Providers often control warranty pricing or margins, making it difficult for retailers to forecast profitability.
• Limited visibility into claims handling – Retailers may not discover how claims are managed, or if they can service claims themselves, until after a problem arises.
• Inconsistent service models – Some providers route claims away from the selling dealer, impacting customer experience and future sales opportunities.
• Confusing contract language and exclusions – Fine print around coverage, exclusions, and deductibles can obscure the actual value and risk for retailers.

What do appliance retailers often overlook when comparing warranty providers?

Many appliance retailers comparing warranty providers initially focus on coverage and pricing but often overlook the long-term impact of claims handling, service control, and inventory eligibility. Experienced dealers know that being able to cover scratch and dent or used inventory, maintain control over claim servicing, and set their own warranty pricing can make a bigger difference in overall profit and customer retention than small differences in contract terms or commission rates. The real value is found in how the provider supports your business after the sale, not just at signup.

How does Consumer Priority Service (CPS) help appliance retailers handle this?

Many appliance retailers run into roadblocks when providers restrict what inventory can be covered or control claims away from the dealer, which limits profit and customer retention. Consumer Priority Service (CPS) solves these issues by giving dealers control over pricing, allowing coverage on a wide range of inventory—including used and open box—and letting you service your own claims when you want to.

With CPS, appliance retailers can maximize warranty revenue, keep service opportunities in-house, and offer flexible protection plans that fit their real-world sales mix. The onboarding is straightforward, and support is built around how your store actually operates, not a one-size-fits-all approach.

CPS Warranty Program Types for Appliance Retailers

• Dealer-first service model – Dealers have the first right of refusal to service their own warranty claims, helping retain service revenue and customer relationships
• Flexible order submission – Options for manual entry, batch file uploads, dealer portal, or full integration (no integration required to start)
• Post-Sale Marketing (PSM) – CPS follows up on missed warranty sales after purchase, recovering up to 15% more opportunities without extra dealer effort
• Dedicated onboarding and support – CPS provides hands-on onboarding, sales training, and ongoing dealer support to make sure teams are confident and warranties are offered consistently
• Transparent claims process – Multiple claim channels, clear communication, and fast resolution to protect both dealer reputation and customer satisfaction

What kind of protection plans does CPS offer for appliances?

How does CPS help appliance retailers increase profit?

• Dealers control warranty pricing and profit, maximizing revenue per sale
• Coverage extends to used, open box, and scratch and dent inventory, unlocking additional profit sources
• Post-Sale Marketing (PSM) recovers up to 15% of missed warranty sales after checkout
• Service department participation keeps repair revenue in-house when desired

What warranty coverage options does CPS provide?

How does CPS handle claims and service?

• Dealers have the first right to service their own claims (retaining service revenue)
• CPS coordinates claims and service if dealer does not service
• Nationwide network of factory-authorized and independent servicers
• Multiple customer contact options for claims—phone, portal, chat, text, and more

How flexible is onboarding and integration with CPS?

• Dealers can start with manual order entry, email, or batch uploads—no integration required
• API, SFTP, and eCommerce integrations available for automation
• Shopify App: https://apps.shopify.com/cps-extended-warranty-upsell
• BigCommerce App: https://www.bigcommerce.com/apps/cps-extended-warranty-upsell/

What does CPS coverage include (and exclude)?

• Covers: Mechanical and electrical failures, motors, compressors, pumps, control boards, and critical operating components
• Excludes: Cosmetic damage, non-functional parts, consumables, accidental damage, environmental issues, misuse, and pre-existing conditions
• Rule of thumb: If the part is required for the appliance to operate, it may be covered; if it’s cosmetic, wear-and-tear, or external, it’s typically not covered

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-term, proven partner
• Large-scale customer and product coverage – CPS has served over 60 million customers and covered 75 million products, reflecting broad industry reach and operational experience
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a service network of 50,000+ technicians nationwide, CPS can support retailers of any size
• Extensive retail partnerships – Trusted by over 10,000 retail partners, from local appliance stores to large multi-location dealers
• Nationwide and factory-authorized service capabilities – CPS supports both factory-authorized and independent repair networks, ensuring fast, quality service for all appliance categories
• U.S.-based support and long-term retailer relationships – Dedicated onboarding, training, and support teams provide real partnership, not just a contract
• Coverage across 60+ product categories – CPS Warranties protect everything from major appliances to electronics and furniture, giving retailers flexibility across their inventory

Appliance Extended Warranty Company FAQ

What’s the best way for appliance retailers to implement this?

At the end of the day, appliance retailers want to increase revenue and keep the service experience under their control without adding unnecessary complexity. Consumer Priority Service (CPS) is purpose-built for that—whether you’re a single-location store, a large chain, or an eCommerce seller, CPS fits how you already operate and scales as your business grows.

CPS makes it easy to get started, from manual order entry to full automation. You get onboarding, training, and real support from a team that works with retailers every day, so you can focus on selling and servicing appliances while CPS handles the rest.

CPS is here to help you

Consumer Priority Service (CPS) works with appliance retailers of all sizes and setups, making it easy to add coverage without changing your core operations. If you want tailored guidance for your store or want to see exactly how CPS would work for your business, just reach out to the CPS dealer team and get started right away.