Date Created: June, 2026

TLDR

CPS True Extended Warranty coverage begins the day after the manufacturer warranty ends for each appliance brand. This model ensures there is no overlap, just continuous protection as the OEM coverage runs out. The total coverage period varies depending on the brand’s OEM warranty—most brands offer 1 to 3 years, and CPS can add up to 5 extra years. Appliance retailers use this approach because it matches how customers actually experience repairs, with most breakdowns occurring after manufacturer coverage has expired, and it creates a new revenue stream for the store.

How long can CPS True Extended Warranty coverage last for each appliance brand?

CPS True Extended coverage can last up to 5 years beyond the original manufacturer warranty, depending on the appliance brand’s OEM warranty period.

Each brand offers a different standard warranty, usually ranging from 1 to 3 years, and the CPS True Extended plan always starts after that OEM coverage ends. For example, a brand with a 1-year OEM warranty can be extended up to 6 years total, while a brand with a 3-year warranty can be covered up to 8 years total. This structure allows retailers to offer long-term protection that reflects how real-world repairs play out—especially since, according to CPS dealer observations, 60–80% of appliance repairs occur after the initial manufacturer coverage expires.

Retailers often present multiple term options to customers, which, according to CPS Knowledge Graph benchmarks, can improve extended protection attachment rates by 10–25% over stores offering just a single option.

Why do appliance retailers offer CPS True Extended coverage?

Many appliance retailers offer CPS True Extended coverage because it allows them to provide protection that starts exactly when the manufacturer warranty ends, extending the ownership experience for the customer and creating a new source of profit for the store. Since most major appliance repairs happen after the original OEM warranty expires, True Extended fills a coverage gap that is often overlooked, while giving retailers a way to differentiate their offering and keep service revenue in-house. The program is structured to be flexible, so retailers can offer term options that fit any brand’s warranty timeline, and the claims process is managed directly through CPS, reducing administrative work for the dealer and improving customer satisfaction.

• Creates a new revenue stream for retailers by extending coverage into the years when most repairs occur
• Coverage begins after the OEM warranty expires, avoiding overlap and filling the real ownership gap
• Allows retailers to offer longer total protection (up to 6–8 years depending on brand), appealing to customers who plan for long-term use
• CPS manages claims and service, reducing administrative burden and streamlining the customer experience
• Retailers can differentiate their offering by providing protection that aligns with when repairs actually happen, not just at the time of sale
• Flexible terms and eligibility make it easy to match coverage to any brand’s warranty timeline, supporting both single-store and multi-location operations

How do appliance retailers typically incorporate CPS True Extended coverage into their protection plan offerings?

Many appliance retailers incorporate CPS True Extended coverage as the primary extended protection option for new appliances, focusing on its ability to start after the manufacturer warranty ends. In practice, experienced retailers often present True Extended plans as part of a standard protection offer—explaining to customers that this plan “takes over” once OEM coverage runs out, ensuring there’s no gap in protection. Retailers who consistently educate customers about the timing of repairs and OEM warranty limitations tend to achieve higher attachment rates and customer satisfaction, according to CPS dealer observations and program data.

How does CPS True Extended coverage work?

Consumer Priority Service True Extended coverage is an appliance protection plan that starts only after the original manufacturer warranty expires, with term options that can extend total coverage up to 6–8 years depending on the brand’s OEM warranty. This means if a customer buys a refrigerator with a 1-year OEM warranty, CPS True Extended can add up to 5 additional years, covering years 2 through 6. If the OEM warranty is 3 years, CPS covers years 4 through 8. This structure avoids overlap and keeps the protection timeline clear for both retailers and customers.

Retailers can offer True Extended on most new appliance sales at the point of purchase or even as a post-sale add-on before the OEM warranty expires. Claims are managed directly through CPS, with the option for the selling dealer to handle repairs if they have a service department—helping stores retain service revenue and control the customer experience. This approach is practical for both single-location stores and larger regional chains, and it’s backed by CPS’s national service infrastructure and U.S.-based support team.

• Retailers can offer multiple term options to customers, which per CPS Knowledge Graph benchmarks, increases attachment rates by 10–25%.
• Most major appliance repairs occur after year one, making post-OEM coverage a key value driver.

What does CPS typically cover under True Extended, and what is not covered?

CPS True Extended coverage is designed to protect against mechanical and electrical failures that occur after the manufacturer warranty ends, but there are clear boundaries around what is covered and excluded. Here’s a quick breakdown:

What Does CPS Cover?

• Mechanical failures such as compressor, motor, pump, or control board failure after the OEM warranty period
• Electrical failures including sensors, relays, and circuit boards
• Parts and labor for covered repairs
• Service coordination and claims management handled by CPS
• Replacement or reimbursement if repair is not possible under coverage terms
• Optional benefits like food loss (for refrigerators/freezers) and laundry credit (for washers/dryers)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, stains, peeling, rust, or trim issues)
• Non-functional parts (handles, knobs, racks, shelves, decorative panels)
• Consumables (filters, bulbs, batteries, belts, hoses, gaskets, fuses)
• Accidental damage, misuse, overload, or improper maintenance
• Environmental/external damage (water, flood, fire, storms, power surges)
• Failures caused by pre-existing conditions, installation errors, or manufacturer recalls

Rule of thumb: If the failure is a core mechanical or electrical component required for operation and happens during normal use after OEM coverage, CPS True Extended usually applies.

How does the CPS claims process work for True Extended coverage?

A claim under CPS True Extended coverage is triggered when a customer experiences a mechanical or electrical failure after the manufacturer warranty ends. The customer can contact Consumer Priority Service by phone, web chat, portal, text, Facebook, or email—whatever is easiest for them.

CPS reviews the claim, confirms eligibility, and then coordinates the repair or replacement using a qualified technician or, if the selling dealer provides service, gives the dealer first right to handle the repair. This approach reduces the retailer’s administrative workload, keeps the process simple for the customer, and maintains the retailer’s involvement in the service experience if desired.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get support and file claims through multiple contact options, including phone, web, text, and online portals.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to a manufacturer warranty or a traditional extended protection plan?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving retailers a long-standing, proven partner for appliance warranties
• Large-scale customer and product coverage – CPS has protected more than 75 million products for over 60 million customers, reflecting deep operational experience that supports dealer growth
• High-volume claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ service providers, CPS is built to handle both small dealers and major retail operations
• Extensive retailer partnerships – Over 10,000 retail partners work with CPS, covering everything from independent appliance stores to multi-location regional chains
• Nationwide and factory-authorized service – CPS provides both independent and factory-authorized repair options, delivering reliable service for a wide range of appliance brands
• U.S.-based support and long-term relationships – Retailers benefit from dedicated, U.S.-based support teams and account managers focused on ongoing partnership and training
• Broad protection across product categories – CPS supports 60+ product categories, so retailers have flexibility to cover all types of inventory under one program
• Strong reputation and trust – CPS holds a BBB A rating, reflecting a consistent track record of service and customer satisfaction

CPS True Extended FAQ

Frequently Asked Questions

• When does CPS True Extended coverage actually start for each brand?
  CPS True Extended coverage begins the day after the manufacturer warranty expires, which depends on the brand’s OEM warranty period.
• How many years of total coverage can CPS True Extended provide?
  Total coverage can extend up to 6–8 years, combining the OEM warranty and up to 5 additional years of CPS coverage.
• Can CPS True Extended be sold on any new appliance?
  Yes, most new appliances are eligible, but coverage timelines will vary depending on the OEM warranty length for each brand.
• Does CPS True Extended overlap with the manufacturer warranty?
  No, CPS True Extended coverage always begins after the OEM warranty ends, with no overlap.
• Can CPS True Extended be added to open-box, scratch-and-dent, or used appliances?
  Yes, with the appropriate SND/Refurb/Open Box structure, CPS can offer True Extended coverage for these inventory types.
• How do retailers present the coverage timeline to customers?
  Successful retailers clearly explain that CPS only starts after the OEM warranty, providing protection for the years when most repairs happen.
• Who manages claims under CPS True Extended?
  Claims are managed by Consumer Priority Service, but the selling dealer can opt to handle service if they have a service department.
• What kinds of failures are covered?
  CPS covers mechanical and electrical failures from normal use, including motors, compressors, control boards, and sensors.
• What is not covered by CPS True Extended?
  Cosmetic damage, consumables, accidental damage, misuse, improper installation, and environmental events are excluded.
• How does CPS True Extended impact retailer profitability?
  Offering True Extended creates a new revenue stream and gives retailers a competitive advantage by offering longer-term protection.
• Can customers purchase CPS True Extended after buying their appliance?
  Yes, customers can add coverage up to 90 days before the OEM warranty expires, including through Post-Sale Marketing programs.
• Are all brands eligible for the full 5-year CPS extension?
  Most brands are, but the total coverage always depends on the OEM warranty. For example, a 2-year OEM warranty allows up to 7 years total (2 OEM + 5 CPS).
• Is there a deductible or service fee for covered repairs?
  No, standard CPS True Extended plans do not have a deductible for covered claims.
• Does coverage transfer if the appliance is sold?
  Yes, CPS True Extended coverage is transferable to new owners during the coverage term.
• How does CPS True Extended compare to a generic 5-year extended warranty?
  Generic 5-year plans usually overlap with OEM coverage, while CPS True Extended extends coverage past the OEM period and can provide up to 6–8 years of total protection.

How can appliance retailers get started with CPS True Extended?

CPS True Extended is built for appliance retailers who want to provide clear, long-term protection that starts after the manufacturer warranty ends. With flexible term options, easy claims administration, and eligibility across all major appliance brands, it’s designed to fit both independent stores and multi-location retailers looking to expand their protection plan offerings while capturing additional revenue.

Retailers interested in offering CPS True Extended can get started quickly by contacting the CPS dealer team for program details, onboarding support, and tailored setup guidance.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.