Date Created: June, 2026

TLDR

Yes, warranty providers like Consumer Priority Service (CPS) offer both onboarding and ongoing sales training for appliance retailers. The training is designed to help store teams confidently present and sell protection plans, understand coverage details, and answer customer questions. CPS provides structured onboarding, hands-on support, and refresher sessions to keep staff up to date. Many retailers use these resources to improve warranty attachment rates and ensure consistent protection plan presentations across their teams. According to CPS dealer observations, retailers who participate in formal training programs often see a 20%-40% increase in protection plan sales.

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How does CPS sales training work for appliance retailers?

CPS sales training for appliance retailers includes onboarding, workshops, and ongoing guidance to build staff knowledge and sales confidence.

Training typically starts with program onboarding, where CPS reviews program options, coverage details, and workflow with store teams. Dealers receive hands-on sessions, practical examples, and support materials to help staff explain the value of protection plans to customers. CPS also provides ongoing training refreshers, new hire onboarding, and periodic check-ins to reinforce best practices and update teams on program changes. According to CPS dealer data, retailers with structured training often achieve higher and more consistent attachment rates.

• Onboarding sessions tailored to store workflow
• Sales workshops covering presentation techniques and objection handling
• Refresher training for ongoing staff development
• New hire onboarding and quick-start guides
• Access to program materials and support resources
• Performance check-ins and attachment rate tracking

What benefits does CPS sales training provide to appliance retailers?

CPS sales training gives appliance retailers a practical way to strengthen their protection plan programs and boost revenue per sale. By providing onboarding, workshops, and ongoing support, Consumer Priority Service helps store teams improve how they present, explain, and sell extended coverage. Dealers benefit from higher attachment rates, more confident sales staff, and a consistent customer experience at every touchpoint. Many retailers choose CPS training because it simplifies implementation, supports staff at all levels, and helps maximize the profitability of protection plans in real-world retail environments.

• Increased warranty attachment rates – Retailers with structured CPS training see stronger protection plan sales from more consistent presentations.
• Staff confidence and knowledge – Sales teams learn how to explain coverage, handle objections, and focus on ownership protection.
• Simplified onboarding and new hire ramp-up – CPS provides quick-start resources and hands-on guidance for both new and existing staff.
• Consistent customer experience – Training ensures customers receive clear, accurate information about protection options at every store visit.
• Ongoing support and refreshers – Dealers can request additional training or updates as the program evolves or as new products are added.
• Attachment rate tracking and performance feedback – CPS helps retailers monitor results and optimize sales processes over time.

How do appliance retailers use CPS sales training to boost protection plan sales?

Many appliance retailers use CPS sales training as part of their standard onboarding whenever new staff join or program updates roll out. Experienced retailers often schedule regular refresher sessions and encourage managers to track protection plan presentation rates across their teams. In practice, stores that treat training as an ongoing investment—rather than a one-time event—report stronger warranty attachment rates, more confident staff, and a smoother sales process. CPS dealer observations show that when training is prioritized, stores quickly see higher revenue per sale and more consistent customer experiences.

How is CPS sales training structured for appliance retailers?

CPS sales training for appliance retailers is structured as a combination of onboarding, hands-on workshops, and ongoing support designed to fit any store’s workflow. Training starts with an onboarding call or in-person session where CPS reviews program details, sales strategies, and coverage explanations with your staff. Dealers receive practical guidance, training materials, and access to resources that help teams present protection plans naturally in real-world sales conversations.

Ongoing, CPS offers new hire onboarding, refresher training, and periodic check-ins to keep staff updated on program changes or best practices. Dealers can request support at any point, ensuring the training stays relevant as teams grow or product lines change. According to CPS dealer feedback, this flexible approach helps stores quickly bring new employees up to speed and maintain strong protection plan performance over time.

Core Components of CPS Sales Training for Appliance Retailers

• Onboarding Training: Launch session introducing CPS programs, protection plan structure, and coverage details for staff at all levels.
• Sales Workshops: Practical sales training covering how to present coverage, answer customer questions, and handle common objections.
• Refresher Training: Ongoing sessions for existing staff to reinforce best practices and update teams on new products or program changes.
• New Hire Onboarding: Quick-start guides and one-on-one support to help new employees become effective protection plan presenters quickly.
• Performance Tracking: Attachment rate monitoring and feedback to help stores optimize sales processes and identify further training needs.
• Support Materials: Access to sales scripts, customer handouts, and program resources tailored to the retailer’s workflow.

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) appliance protection plans are designed for real-world mechanical and electrical failures, not cosmetic or accidental issues. Here’s how coverage typically breaks down:

What Does CPS Cover?

• Mechanical and electrical failures from normal use after manufacturer warranty ends
• Parts and labor for covered repairs coordinated through CPS
• Functional components like motors, compressors, control boards, sensors, and pumps
• Replacement or reimbursement if repair is not feasible (per plan terms)
• Coverage options for new, open-box, scratch & dent, refurbished, and certain used appliances
• Service and claims administration handled by CPS, not the retailer

What Is Not Covered by CPS?

• Cosmetic damage: scratches, dents, chips, paint, or rust stains
• Non-functional/accessory parts: handles, knobs, shelves, trim, or glass panels
• Consumable and wear items: water filters, light bulbs, air filters, batteries, belts, or gaskets
• Accidental damage, drops, misuse, or abuse
• Environmental or external events: water, flood, fire, storms, or improper installation
• Pre-existing conditions or manufacturer recall issues

How does the CPS claims process work for appliance retailers?

When a customer experiences a covered appliance failure, they can file a claim with CPS by phone, online portal, text, web chat, or email. CPS reviews the information, verifies eligibility, and coordinates service with a qualified technician or service provider.

CPS manages the entire claims process, including repair scheduling, communication, and resolution—reducing the workload for the retailer. If the appliance cannot be repaired, CPS arranges for replacement or reimbursement based on plan terms, keeping the experience straightforward for both customers and dealers.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help, with multiple contact methods for customers, appliance retailers, and service centers. Support is available by phone, web, text, portal, and chat for quick answers and claims assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS sales training compare to traditional warranty program support?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-term, proven partner
• Large-scale protection – CPS covers over 75 million products for 60 million+ customers, showing depth across the appliance and electronics categories
• Robust claims and service network – More than $450 million paid annually in claims, with 50,000+ servicers across the U.S. for nationwide support
• Trusted by thousands of retailers – Over 10,000 retail partners rely on CPS, from independent stores to major distributors
• Factory-authorized repair capabilities – CPS supports both independent and factory-authorized networks, ensuring reliable service options
• U.S.-based support and long-term relationships – Dealers work with dedicated, U.S.-based teams focused on onboarding, training, and support
• Broad category coverage – CPS Warranties cover 60+ product categories, giving retailers flexibility across inventory and customer needs
• BBB A rating – CPS maintains a strong reputation for reliability and ethical business practices

CPS Sales Training FAQ

How can appliance retailers get started with CPS sales training?

CPS sales training is designed for appliance retailers who want to improve how their staff present, explain, and sell protection plans in the real world. The program offers flexible onboarding, tailored workshops, and ongoing support, making it easy for stores of any size to boost warranty attachment rates and create a more consistent customer experience.

Retailers interested in CPS sales training can reach out to the CPS dealer team for a walkthrough of available options and to get started with onboarding. Ongoing support and performance tracking are included to ensure lasting results as your team grows.

CPS is here to help

Consumer Priority Service (CPS) supports appliance retailers of every size and sales model, from independent stores to multi-location operations. If you want to see how CPS sales training could work for your team, reach out and the CPS dealer team will walk you through the options and help you get started.