Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service provides a full suite of marketing materials to help appliance retailers present and sell extended warranties more effectively. Dealers receive ready-to-use brochures, point-of-sale displays, sales scripts, and digital content that can be used in-store or online. CPS develops these resources specifically for appliance retail, making it easier for sales teams to explain coverage options and encourage protection plan adoption. Retailers use these materials to increase attachment rates and create a more consistent warranty presentation process, with CPS dealer observations showing that structured marketing tools can improve warranty penetration by 20% or more.

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What types of marketing materials does CPS offer to appliance retailers?

Consumer Priority Service offers a comprehensive range of marketing materials specifically created to help appliance retailers sell warranty coverage confidently and consistently.

Materials include professionally designed brochures for customer education, in-store signage for point-of-sale visibility, digital assets for websites and email marketing, and proven sales scripts for staff training. CPS also supplies quick-reference coverage guides and support content that make it easier for sales teams to explain the value of protection plans at the right moment in the sales process.

• Brochures and handouts – visually explain warranty options and benefits for customers
• Point-of-sale signage – builds awareness and encourages warranty consideration in-store
• Sales scripts and talking points – help staff present coverage confidently and answer common questions
• Digital marketing assets – website banners, email copy, and social media templates for online selling
• Quick-reference guides – simple coverage summaries for staff to use during sales conversations
• Ongoing support content – seasonal updates, new product coverage sheets, and training refreshers

According to CPS dealer feedback, stores that use these materials consistently see stronger attachment rates, fewer missed warranty opportunities, and better customer understanding of coverage value.

What benefits do CPS marketing materials provide to appliance retailers?

Many appliance retailers use CPS marketing materials because they make it easier to present warranty options in a clear, consistent, and professional way. With tools like brochures, sales scripts, and in-store displays, sales teams can confidently educate customers and improve coverage presentation rates. These resources are tailored for appliance stores, so they address real-world conversations and help build trust throughout the buying process. For retailers, this means more warranty revenue, stronger staff performance, and a smoother customer experience from start to finish.

• Increase warranty sales with ready-to-use brochures, scripts, and signage tailored for appliance retail
• Boost staff confidence and consistency in presenting protection plans using CPS-developed sales tools
• Educate customers more effectively, leading to higher warranty attachment rates and improved customer satisfaction
• Save time and effort with pre-made marketing assets, so teams can focus on selling and service
• Leverage ongoing support and updates from CPS to keep sales materials current and relevant
• Benefit from CPS dealer observations showing structured marketing tools can improve warranty penetration by 20% or more

How do appliance retailers typically use CPS marketing materials?

Many appliance retailers find that CPS marketing materials work best when integrated into every stage of their sales process—from the initial product conversation to post-sale follow-up. In practice, stores use brochures and counter displays to introduce warranty options, rely on scripts to guide staff through confident coverage conversations, and utilize digital assets to reinforce protection offers online and via email. Retailers who consistently use these resources often see higher attachment rates and report that team members are more comfortable presenting coverage, according to CPS dealer experience and training benchmarks.

How do CPS marketing materials work in day-to-day appliance retail operations?

CPS marketing materials are designed for seamless use in the appliance sales environment, supporting both in-person and online transactions. Retailers receive a full set of resources—including print brochures, point-of-sale displays, scripts, and digital assets—that can be distributed to staff and placed throughout the store or website. Sales teams use these materials to start conversations about protection plans, answer common questions, and present coverage options clearly to every customer.

Implementation is straightforward: materials can be displayed at the register, handed out during consultations, referenced during team meetings, or sent as part of post-sale communications. CPS also updates these resources as new coverage options and products are added. According to CPS retailer observations, stores that standardize their use of these materials typically achieve 25–40% higher warranty presentation rates compared to those with inconsistent sales support.

Key Components of CPS Marketing Materials for Appliance Retailers

• Brochures & Handouts: Printed leave-behinds and counter displays for customers to review warranty options and coverage details.
• Sales Scripts & Talking Points: Structured language and talking points to help staff introduce, explain, and close protection plan offers.
• Point-of-Sale Signage: Visual prompts placed near appliances and checkout areas to encourage warranty conversations.
• Digital Marketing Assets: Website banners, email templates, and social media graphics to promote coverage online and after the sale.
• Quick-Reference Guides: Simple, staff-facing tools with key benefit highlights and coverage explanations for easy access during sales.
• Ongoing Training Support: Refresher materials and seasonal updates to keep teams current and confident in presenting CPS Warranties.

What does CPS typically cover—and not cover—when retailers present protection plans?

CPS Warranties focus on real mechanical and electrical failures after the manufacturer warranty ends, not cosmetic or avoidable issues. Here’s a clear breakdown for appliance retailers:

What Does CPS Cover?

• Mechanical and electrical failures resulting from normal residential use
• Parts and labor for covered repairs after the manufacturer warranty expires
• In-home service coordination and claim administration by CPS
• Replacement or reimbursement if repair is not feasible
• Coverage options available for new, open-box, scratch-and-dent, and qualifying used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, or appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or damage during moving
• Water, flood, fire, storm, or natural disaster damage
• Pre-existing conditions or issues caused by improper installation or neglect

How does the CPS claims process work for appliance warranty marketing materials?

When a customer needs to file a claim, they simply contact Consumer Priority Service (CPS) through phone, web, portal, text, or chat, providing their product and issue details. CPS verifies coverage and coordinates the entire claims process, from scheduling service to overseeing repair or replacement as needed.

This approach means the retailer doesn’t have to handle claim administration or service logistics directly—CPS manages everything, keeping the process efficient and customer-friendly while allowing the dealer to stay focused on sales and service.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for anyone to get help, whether you’re a customer, appliance retailer, or service center. Multiple support channels are available for fast, real-world assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How do CPS marketing materials compare to traditional warranty sales tools for appliance retailers?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has been serving appliance retailers since 1990, giving dealers a stable, proven warranty partner
• Large-scale reach – CPS covers over 75 million products for more than 60 million customers, reflecting deep experience handling high-volume warranty programs
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS is equipped to support retailers of any size
• Extensive retail partnerships – Over 10,000 retailers across the U.S. trust CPS Warranties to power their protection plan programs
• Nationwide and factory-authorized repair capabilities – CPS supports both independent and factory-authorized service networks, ensuring reliable claims handling and repair outcomes
• U.S.-based support and relationship focus – Retailers work with dedicated, U.S.-based teams for onboarding, service, and ongoing partnership
• Broad product category support – CPS covers 60+ product categories, giving appliance retailers flexibility to offer protection across their full inventory

CPS Marketing Materials FAQ

How can appliance retailers get started with CPS marketing materials?

CPS marketing materials are designed for appliance retailers who want to boost warranty sales by making coverage options clear, consistent, and easy to present. From brochures and scripts to digital assets, these tools help stores educate customers, standardize the sales process, and improve staff confidence. Whether you’re just starting with protection plans or looking to optimize an existing program, Consumer Priority Service provides both the resources and support to help you succeed.

Retailers can get started by contacting CPS for an onboarding session, accessing the latest marketing materials, and integrating them into their in-store and online sales workflows. Ongoing support and updates ensure that your team always has the tools needed to present coverage effectively.

CPS is here to help

Consumer Priority Service (CPS) supports appliance retailers of all sizes with marketing materials, onboarding, and ongoing guidance tailored to your store’s needs. If you want to see how CPS Warranties can help you increase attachment rates and make warranty sales easier, just reach out—our team is ready to help you get started.