Date Created: June, 2026

TLDR

Yes, warranty providers like Consumer Priority Service (CPS) can customize marketing materials with your store’s branding. This means your extended warranty program looks and feels like part of your own offering, not a generic third-party product. CPS works directly with appliance retailers to create co-branded collateral, point-of-sale displays, and customer handouts that match your brand identity. This increases trust, drives higher attachment rates, and ensures that customers view coverage as an extension of your store. CPS dealer observations show that branded materials help retailers present protection plans more confidently and consistently.

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How does CPS customize warranty marketing materials for appliance retailers?

CPS works with each retailer to design marketing materials—like brochures, point-of-sale signs, and digital assets—using the dealer’s logo, colors, and messaging. The goal is to make the protection plan feel like a natural extension of the retailer’s brand, not a separate product. Dealers can request custom designs or adapt existing templates to match their store’s look and feel.

• Materials include in-store signage, digital banners, handouts, and email templates
• Co-branded designs help customers associate coverage with the retailer’s reputation
• CPS provides design support and production, so retailers don’t need an in-house marketing team
• Retailers can update messaging for seasonal promotions or new product lines
• According to CPS dealer feedback, branded materials lead to higher attachment rates and improved customer trust

What benefits does branded warranty marketing provide for appliance retailers?

Many appliance retailers choose branded warranty marketing because it helps them present protection plans as part of their own in-store and online experience. When CPS marketing materials are customized with the retailer’s branding, customers see coverage as a natural extension of the store they already trust. This builds credibility, increases attachment rates, and makes it easier for sales teams to talk about coverage confidently. Retailers also benefit from having ready-to-use, professionally designed materials without the need for in-house creative resources, making it simple to keep messaging consistent and on-brand across every customer touchpoint.

• Branded marketing materials make warranty coverage feel like a real part of the retailer’s own offering, not a third-party add-on
• Customized materials help drive higher attachment rates by reinforcing trust in the store’s reputation
• Co-branded signage and handouts make it easier for sales teams to present protection plans with confidence
• Consistent branding across in-store and digital channels supports a seamless customer experience
• Retailers can update or tailor messaging for promotions, seasons, or new product launches
• CPS dealer observations show that branded materials lead to more consistent warranty presentations and improved customer satisfaction

How do appliance retailers actually use branded CPS marketing materials in-store and online?

Most appliance retailers using CPS-branded materials incorporate these assets directly into their point-of-sale displays, product tags, showroom signage, and customer follow-up emails. Experienced stores often coordinate with CPS to refresh designs for major sales events or new product launches, ensuring the messaging stays current and relevant. Dealers report that having ready-to-use, co-branded materials eliminates the need for in-house design resources and leads to a more unified customer experience, both in-store and online. According to CPS dealer insights, consistent use of branded materials helps sales teams talk about coverage more naturally and increases overall protection plan attachment rates.

How does the CPS warranty branding process work for appliance retailers?

Consumer Priority Service makes it easy for appliance retailers to customize warranty marketing materials by providing a full suite of co-branded options. Retailers can supply their logo, preferred colors, and any key messaging, and CPS will incorporate these elements into brochures, in-store signs, digital graphics, and customer handouts. This ensures that every piece of collateral matches the retailer’s brand identity and feels like a true part of the customer experience.

Retailers typically work with their CPS account manager to select or request specific materials, which are then designed, reviewed, and delivered for use across the sales floor, website, and marketing campaigns. This process is fast, flexible, and designed to minimize the retailer’s workload while maximizing the impact of every customer interaction. CPS dealer feedback shows that co-branded materials support stronger warranty presentations and more confident sales teams.

Key Components of the CPS Branded Marketing Program

• Co-branded collateral – Brochures, signage, and handouts with dealer logo and store colors
• Digital marketing assets – Website banners, email templates, and social media graphics tailored for online use
• Seasonal and promotional updates – Quickly adapt messaging for major sales events or product launches
• Staff training materials – Branded scripts, FAQs, and talking points for consistent sales presentations
• Design support – CPS creative team handles mockups, revisions, and production for retailers
• Dealer feedback loop – Ongoing updates based on retailer requests and real-world usage data

What is included and excluded in CPS-branded warranty coverage?

Appliance retailers using branded CPS materials should understand what is and isn’t covered when presenting protection plans to customers.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered appliance repairs
• Service coordination through CPS’s national network
• Replacement or reimbursement if the unit cannot be repaired
• Eligible coverage for new, open-box, scratch-and-dent, and qualifying used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance issues)
• Non-functional parts like handles, knobs, or shelves
• Consumable items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or neglect
• Damage from water, floods, fires, or natural disasters

How does the CPS claims process work for branded warranty programs?

When a customer needs to file a claim under a CPS-branded warranty, they simply contact Consumer Priority Service by phone, web, portal, text, or chat. Claims can be started anytime, and the process is the same regardless of whether the marketing materials are branded to the retailer.

CPS manages the entire process—verifying coverage, coordinating with service providers, and handling repairs or replacements as needed. This approach minimizes the workload for the retailer and ensures a smooth experience for the customer, with CPS acting as the single point of contact throughout the claim.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service offers multiple ways to reach support, making it simple for customers, retailers, and service partners to get help fast.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS-branded warranty marketing compare to traditional warranty materials and manufacturer programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

Branded Warranty Marketing FAQ

How can appliance retailers get started with CPS-branded warranty marketing?

CPS-branded warranty marketing is designed for appliance retailers who want their protection plans to look and feel like a true part of their store’s offering. Retailers benefit from higher attachment rates, increased customer trust, and the ability to present coverage confidently across in-store and digital channels. The program is flexible and adaptable for stores of all sizes, from independent shops to large multi-location retailers.

Getting started is simple—CPS provides design support, onboarding, and ongoing updates to keep your branded materials current and effective. Most retailers can be up and running in just a few days after providing their logo and basic brand details.

CPS is here to help you

Consumer Priority Service (CPS) supports branded warranty programs for all types of appliance retailers, from single-store independents to large regional chains. If you want custom marketing materials or want to see how this could fit your store, just reach out to the CPS team for a quick walkthrough and tailored advice.