Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Appliance retailers can maximize extended warranty sales online by integrating protection plan offers directly into the product page and checkout flow using platforms like Shopify, BigCommerce, or custom ecommerce setups. The most important factor is placing the warranty offer between the product price and Add to Cart button, which aligns with how customers make purchase decisions and increases conversion rates. CPS provides ready-to-launch integrations for Shopify and BigCommerce, as well as flexible options for custom websites, allowing retailers to automate warranty mapping, order processing, and claims management. Retailers benefit from increased profit per sale, higher average order values, and streamlined operations, with CPS dealer data showing a 10-25% increase in attachment rates when warranties are embedded pre-checkout.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How should appliance retailers present extended warranties online to maximize sales?

Retailers get the best results by positioning extended warranty offers directly on the product detail page (PDP) between the price and Add to Cart button. This placement matches natural customer eye-tracking and decision flow, leading to stronger attachment rates in ecommerce environments.

In practice, the highest-performing Shopify and BigCommerce appliance stores use the CPS Warranty App to automate warranty mapping, display offers before cart/checkout, and allow customers to easily add protection as part of the main purchase. For custom ecommerce sites, the same principles apply: the warranty offer should be visible on the PDP, appear as a separate cart line item if selected, and be offered again at checkout if skipped initially. This multi-placement approach has been shown in CPS retailer data to produce a 10-25% lift in warranty sales compared to post-purchase or email-only offers.

• Product Detail Page (PDP) Placement: Warranty offer appears between price and Add to Cart, maximizing customer attention and conversion
• Cart and Checkout Integration: Protection plans are shown as selectable options in both the cart and at checkout, capturing missed opportunities
• Automated Offer Mapping: CPS Shopify and BigCommerce apps map eligible products to the correct warranty in real time
• No-Code Setup: Apps install in about two minutes with no developer required
• Attachment Rate Optimization: Multi-placement increases overall warranty penetration, as confirmed by CPS dealer benchmarks

Retailers using CPS integrations benefit from higher average order values, increased profit per sale, and a smoother post-sale customer experience.

What benefits does integrating CPS warranty offers into ecommerce platforms provide appliance retailers?

Integrated CPS warranty offers allow appliance retailers to increase profit on every online sale, streamline checkout, and provide a seamless customer ownership experience. By automating warranty presentation and mapping, retailers reduce manual work, capture more warranty revenue, and give customers the confidence to buy higher-value appliances online. CPS ecommerce integrations leverage proven placement strategies—especially between product price and Add to Cart—to maximize conversion. Retailers gain operational efficiency, better reporting, and stronger customer loyalty by embedding CPS protection plans into their digital storefronts.

• Increased profit per transaction – extended warranty sales add margin without increasing product cost
• Stronger attachment rates – visible, well-placed warranty offers generate higher customer participation, especially on PDP and checkout
• Streamlined checkout and automation – CPS apps and integrations manage warranty mapping, order processing, and documentation
• Flexible product eligibility – retailers can cover new, open-box, scratch-and-dent, refurbished, and used appliances through CPS
• Improved customer confidence – protection plans offered at the right time help customers feel secure about their appliance purchase
• Seamless claims support – CPS handles all claims, reducing retailer workload and improving the post-sale experience

How do successful appliance retailers maximize CPS warranty sales online?

Many appliance retailers find that embedding CPS warranty offers directly within the product page and checkout flow leads to the highest attachment rates and customer satisfaction. Stores that use pre-built Shopify or BigCommerce integrations, or custom workflows that mimic this process, consistently see more customers adding protection plans before completing their purchase. According to CPS dealer data, the most successful retailers also ensure warranty offers are visible at multiple points—PDP, cart, and checkout—and monitor sales through CPS reporting tools to optimize placement and performance over time.

How does the CPS ecommerce warranty workflow operate for appliance retailers?

Consumer Priority Service enables appliance retailers to offer extended warranty protection directly through their ecommerce platforms, including Shopify, BigCommerce, and custom-built sites. The process starts by installing the CPS Warranty App (for Shopify or BigCommerce) or integrating CPS mapping and order submission into a custom storefront. Eligible products are automatically matched to the correct protection plan, with warranty offers appearing between the product price and Add to Cart button, in the cart, and again at checkout if not previously selected.

Once a customer selects and purchases a protection plan, CPS issues documentation, manages claims, and coordinates repairs or replacements if needed. Retailers benefit from automated order processing, higher average order values, and full visibility into warranty sales performance, all while reducing administrative overhead. CPS supports manual, batch, and API-based workflows for stores at any stage of digital maturity, making it easy to scale warranty revenue without technical barriers.

Key CPS Ecommerce Workflow Components

• Shopify Integration: Install the CPS Warranty App for Shopify – 2-minute install, no developer needed; automates warranty mapping and places offers on PDP, cart, and checkout.
• BigCommerce Integration: Use the CPS Extended Warranty Upsell App for BigCommerce – fast, plug-and-play setup; covers large catalogs, automates presentation across product pages.
• Custom Ecommerce/Headless: CPS supports API integration, batch uploads, and manual order entry for retailers with custom platforms or unique needs.
• Warranty Placement Strategy: Offers always appear between the product price and Add to Cart button, as well as in cart and checkout, following best practices for attachment rate optimization.
• Automated Order Processing: Warranty sales are processed in real time, with instant documentation and customer instructions.
• Claims Administration: CPS manages all claim intake, repair or replacement coordination, and customer communication.
• Flexible Coverage Options: Retailers can offer True Extended (post-OEM), 50% Back (5-year, 50% refund if unused), and SND/Open Box coverage, covering a range of inventory scenarios.
• Reporting & Analytics: CPS portal access provides sales tracking, performance benchmarks, and attachment rate visibility for ongoing optimization.

What is included and excluded in CPS ecommerce warranty coverage?

CPS ecommerce protection plans are designed to cover the key functional risks appliance buyers care about, while setting clear boundaries on what is not covered. Retailers should set accurate expectations with customers at the point of sale.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs, including compressors, motors, control boards, pumps, and sensors
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not feasible
• Coverage for new, open-box, scratch-and-dent, refurbished, and qualifying used appliances (program dependent)
• Optional food spoilage and laundry benefits for specific appliance categories

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint, or trim issues)
• Non-functional parts (handles, shelves, knobs, decorative panels)
• Consumable items (filters, batteries, bulbs, belts, gaskets, hoses)
• Accidental damage, misuse, abuse, or neglect
• Water, flood, fire, storm, or environmental damage
• Installation errors, power supply issues, or pre-existing conditions

How does the CPS claims process work for online warranty sales?

When a customer experiences a covered failure, they can file a claim with CPS by phone, web portal, chat, text, or email—no need to contact the retailer directly. CPS verifies coverage, coordinates service, and assigns a qualified technician or service provider to diagnose and resolve the issue.

Throughout the process, CPS manages all customer communication, repair logistics, and claim resolution, including replacement if the appliance cannot be repaired. This approach reduces administrative workload for the retailer and ensures customers receive timely, professional support.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to reach support through multiple channels. Whether you need to file a claim, check coverage, or get help with a service issue, CPS offers phone, web, portal, text, chat, and email support options.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS ecommerce warranty integration compare to traditional warranty programs and manufacturer coverage?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established warranty provider since 1990 – Consumer Priority Service (CPS) brings decades of experience to appliance retailers seeking a reliable partner
• CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational know-how
• Over $450 million in claims paid annually – CPS is equipped to handle high-volume, high-value warranty programs
• A nationwide service network of 50,000+ servicers – giving retailers access to broad service coverage and factory-authorized repair options
• Trusted by 10,000+ retail partners, from independent stores to large chains, showing strong retailer relationships
• U.S.-based support teams and a BBB A rating provide confidence and fast, transparent assistance for both retailers and customers
• CPS supports 60+ product categories, offering flexibility for retailers selling appliances, electronics, furniture, and more

CPS Ecommerce Warranty FAQ

How can appliance retailers get started with CPS ecommerce warranty integrations?

Consumer Priority Service ecommerce warranty integrations are designed for appliance retailers who want to maximize profit per sale, automate warranty mapping, and offer protection plans to online shoppers without adding friction or complexity. These programs are ideal for both independent retailers and high-volume ecommerce stores looking to increase attachment rates, streamline operations, and provide a better ownership experience for their customers.

Retailers can get started by installing the CPS Shopify or BigCommerce app, requesting API documentation, or contacting the CPS dealer team for tailored integration support and onboarding assistance.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.