Date Created: June, 2026

TLDR

Warranty providers like Consumer Priority Service support dealers who sell both in-store and online by making warranty submission and integration flexible across all sales channels. Dealers can use manual entry, batch file uploads, ecommerce platform integrations (like Shopify or BigCommerce), and full API automation to capture warranty sales wherever the transaction occurs. CPS manages claims administration, customer support, and service coordination, so retailers can focus on selling while still offering complete protection options. According to CPS retailer observations, this approach helps maximize warranty attachment rates and creates more revenue opportunities for multi-channel dealers.

CPS APPLIANCE WARRANTY PROGRAM

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CPS Appliance dealer Warranties

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What types of warranty programs does CPS offer to support both in-store and online sales?

Consumer Priority Service offers multiple programs to help appliance retailers generate warranty revenue across all sales channels. CPS True Extended, 50% Back, and SND Coverage are designed to fit different inventory types and transaction flows.

• CPS True Extended: Coverage begins after the manufacturer warranty expires and extends for up to five additional years. Applies to new, open-box, scratch-and-dent, refurbished, and used appliances (when eligible).
• 50% Back: Runs for five years from the purchase date (including the OEM warranty period). If unused, the customer gets 50% of the plan price back as a refund. Designed for new appliance sales only.
• SND/Refurb/Open Box Card: Unique one-year coverage starting after day 30, covering products without an OEM warranty (scratch-and-dent, open-box, refurbished, and used). Dealers can then add a True Extended plan for longer protection.

Retailers can attach these programs to transactions using in-store workflows, online checkout integrations, or batch submission methods. According to CPS program trends, offering these flexible options helps retailers capture warranty opportunities across more inventory types and sales environments.

What benefits do appliance retailers gain by using CPS warranty programs across in-store and online sales?

Appliance retailers choose CPS warranty programs for the ability to grow profit across every channel, streamline operations, and cover more types of inventory. With Consumer Priority Service, retailers can offer protection plans on new, open-box, scratch-and-dent, and used appliances—no matter where the sale happens. This flexibility means dealers can maximize warranty attachment rates, increase average order value, and simplify administration without needing separate systems for in-store and online sales. Retailers also benefit from claims management, nationwide service coordination, and support that adapts to their sales process and technology stack.

• Maximized revenue across all channels – Capture warranty sales in-store, online, or through manual and automated workflows
• Flexible program options – Offer True Extended, 50% Back, and SND coverage to fit a wide range of inventory
• Coverage for more inventory types – Protect new, open-box, scratch-and-dent, refurbished, and used appliances
• Streamlined administration – Submit warranty sales manually, by batch, or through ecommerce integrations
• Stronger warranty attachment rates – Retailers see higher attachment and profit by connecting coverage to every transaction
• Dealer-first claims management – CPS handles claims and service, reducing operational burden for retailers

How do appliance retailers typically implement CPS warranty programs for both in-store and online sales?

Many appliance retailers use CPS by connecting protection plan offers to both their in-store POS system and their ecommerce platform, using the workflows that best fit their operations. Some dealers start by entering warranty orders manually for in-store sales and use the CPS Shopify or BigCommerce app to automate warranty upsells online. Others batch upload sales data from both channels or set up API connections for real-time processing. According to CPS dealer observations, this approach allows stores to maximize warranty attachment on every eligible transaction without creating extra work for staff.

How do CPS warranty programs work for dealers selling in-store and online?

Consumer Priority Service makes it easy for appliance retailers to attach warranty coverage to products sold in any channel—whether that’s face-to-face in a store or through an online checkout. Dealers can submit warranty sales manually, upload batch files, or use ecommerce integrations like the CPS Shopify and BigCommerce apps for real-time automation. Coverage options—including True Extended, 50% Back, and SND protection—apply to a wide variety of inventory, allowing retailers to offer protection on new, open-box, scratch-and-dent, and used products. CPS manages claims, customer support, and service coordination, so retailers don’t need to build their own warranty infrastructure.

Retailers can choose whichever workflow matches their operation: manual order entry, batch CSV upload, direct API integration, or plug-and-play ecommerce apps. This flexibility means stores can start simple and automate over time as their business grows. According to CPS operational insights, maximizing warranty attachment across all sales channels leads to stronger profit margins, higher average order values, and more consistent customer experiences.

Key Program Components for In-Store and Online Warranty Sales

• Flexible Submission Methods – Dealers can submit warranty sales via manual entry, batch uploads, or direct ecommerce integrations to fit their workflow.
• Multi-Channel Coverage Options – CPS offers True Extended, 50% Back, and SND Coverage to address new, open-box, scratch-and-dent, refurbished, and used inventory—regardless of where the sale occurs.
• Ecommerce Integrations – Plug-and-play apps for Shopify and BigCommerce allow online stores to present warranty options at checkout, increasing attachment rates and automating order flow.
• Dealer-First Claims Handling – CPS manages claims administration and coordinates repairs through factory-authorized and local service networks, letting retailers focus on sales, not service logistics.
• Profit-Driven Model – Retailers control plan pricing (in most CPS programs) and generate additional profit on every eligible transaction, with no inventory or warehousing required.
• Full Program Support – Onboarding, training, and ongoing account management help stores implement and optimize warranty programs quickly, even across multiple locations or channels.

What does CPS typically cover for appliance retailers selling in-store and online?

Consumer Priority Service coverage is designed to protect against real mechanical and electrical failures, with clear boundaries on what is and isn’t covered.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs on refrigerators, washers, dryers, dishwashers, ovens, and more
• Service coordination—CPS assigns qualified technicians or authorizes dealer service
• Replacement or reimbursement if repair is not practical (“No Lemon” policy)
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (when eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, belts, batteries)
• Accidental damage, misuse, or neglect (drops, improper use, lack of maintenance)
• Environmental or installation-related issues (flood, fire, improper hookup, power surges)

How does the CPS claims process work for dealers selling in-store and online?

When a customer needs service on a covered appliance, they initiate a claim by contacting CPS directly through phone, web chat, portal, text, or email. CPS reviews the claim, verifies coverage, and collects any needed details about the issue and product.

CPS then coordinates service—either with the selling dealer (if the dealer services their own customers) or through a qualified service provider in the nationwide network. Once the repair is completed or a replacement is issued, CPS closes the claim and keeps the customer and retailer informed throughout the process, reducing administrative work for the dealer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach for support, claims, or questions—no matter who you are. Multiple communication channels are available to ensure a fast response and clear assistance for every step of the process.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty program flexibility compare to manufacturer warranty coverage and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, supporting millions of customers and giving appliance retailers a proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, demonstrating deep operational reach
• Strong claims and service infrastructure – Over $450 million in claims paid annually and a nationwide network of 50,000+ servicers ensure reliable support
• Extensive retail partnerships – CPS works with 10,000+ retail partners, from independent stores to multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports factory-authorized and independent service networks, adapting to different retailer service models
• U.S.-based support and long-term relationships – Retailers work with a dedicated, U.S.-based team focused on onboarding, ongoing support, and partnership
• Broad coverage across product categories – CPS supports warranties for over 60 product categories, giving retailers flexibility to cover a wide range of inventory

CPS Warranty Provider Support FAQ

How can appliance retailers get started with CPS warranty programs for in-store and online sales?

CPS warranty programs are built for appliance retailers who want to maximize revenue and streamline protection plan sales across both in-store and online channels. Whether you’re selling new, open-box, scratch-and-dent, or used appliances, Consumer Priority Service makes it easy to offer coverage on every transaction with flexible submission and integration options.

Retailers can get started with manual entry, batch uploads, or ecommerce integrations, with onboarding support and training available at every stage. This lets stores of any size implement CPS programs quickly and adapt as their business grows.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer setup, from single-store operations to multi-channel ecommerce. If you want a walkthrough of how CPS warranty programs can fit your store’s workflow, just reach out to the CPS dealer team for tailored guidance.