Date Created: June, 2026

TLDR

Consumer Priority Service is directly involved in helping appliance retailers grow their warranty programs, not just during onboarding but throughout the partnership. CPS provides ongoing training, program guidance, and hands-on tools like sales training, post-sale marketing, and flexible coverage options to drive continued growth. The team works closely with retailers to implement strategies that improve attachment rates and maximize revenue. This approach gives retailers a true support system—and CPS dealer observations show that retailers with regular support and ongoing engagement consistently outperform those left on their own.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How does CPS actively support retailers beyond onboarding?

CPS stays involved by providing training, ongoing support, and practical tools to help retailers grow revenue and keep programs performing.

Unlike many warranty providers that simply hand off a program after launch, Consumer Priority Service offers continuous guidance and operational partnership. Dealers receive direct training for their teams, access to marketing materials, and regular check-ins to review performance and fine-tune the approach. CPS also offers tools like Post-Sale Marketing (PSM) to recover missed warranty sales, and flexible coverage programs to help retailers cover scratch-and-dent, open-box, and used inventory. According to CPS dealer observations, retailers with structured support and active account management often see 10%-25% higher attachment rates and stronger long-term warranty revenue growth compared to those who receive only initial onboarding.

• Hands-on onboarding and staff training
• Ongoing program guidance and review
• Access to sales tools and marketing materials
• Post-Sale Marketing (PSM) to recover missed sales
• Flexible coverage options for all inventory types
• Periodic performance check-ins and optimization

What benefits does CPS ongoing support provide to appliance retailers?

Ongoing support from Consumer Priority Service allows appliance retailers to keep growing their warranty programs long after launch. By providing structured training, regular performance reviews, and hands-on marketing tools, CPS helps retailers increase attachment rates, recover missed sales, and maximize revenue across all types of inventory. Many stores choose CPS because they want a partner that remains engaged—not just a provider that sets up the program and leaves. This ongoing involvement is a key driver behind stronger warranty performance and long-term profit growth for appliance retailers.

• Higher long-term profit growth – Ongoing CPS involvement helps retailers consistently increase warranty revenue and maximize attachment rates.
• Structured training and onboarding – Retailers receive tailored sales training, team coaching, and workflow setup for faster, more confident program adoption.
• Post-sale marketing recovery – CPS proactively contacts customers who declined at checkout, converting missed warranty opportunities into real revenue.
• Flexible coverage options – Retailers can offer True Extended, 50% Back, and SND/Open Box Coverage, enabling protection on all major inventory types.
• Regular performance reviews – CPS account managers provide ongoing program guidance and optimization based on real dealer data.
• Access to sales and marketing resources – Dealers get the tools and support they need to keep teams performing at a high level.

How do appliance retailers maximize CPS ongoing support for warranty program growth?

In practice, many appliance retailers maximize CPS ongoing support by making use of regular team training, leveraging marketing materials, and working closely with their account manager on a monthly or quarterly basis. Successful stores often integrate CPS Post-Sale Marketing to recover missed warranty sales and routinely review program data with their CPS rep to identify new growth opportunities. According to CPS dealer observations, retailers who actively participate in ongoing support and program updates see stronger attachment rate increases and more consistent warranty revenue than those who take a passive approach.

How does Consumer Priority Service (CPS) ongoing support actually work?

Ongoing support from Consumer Priority Service is structured to keep retailers growing after the initial launch. CPS assigns an account manager who remains the dealer’s primary point of contact, providing hands-on onboarding, sales and workflow training, and ready access to program materials. Throughout the partnership, CPS offers regular program reviews, team refresher training, and step-by-step marketing support, including Post-Sale Marketing (PSM) to recover missed warranty sales. Dealers have ongoing access to new program options like True Extended, 50% Back, and SND/Open Box Coverage, with guidance on how and when to introduce each for maximum impact.

Retailers can expect CPS to remain involved with performance check-ins, attachment rate analysis, and practical recommendations for improvement. According to CPS dealer feedback, this structure leads to stronger team consistency, higher coverage attachment rates, and more robust warranty revenue growth compared to providers who only offer initial onboarding. Everything is designed to fit how dealers already operate, from manual order entry to full integrations, making it easy to participate regardless of store size or staffing model.

Core Components of CPS Ongoing Support for Retailers

• Account Manager Assignment: Dealers work with a dedicated CPS account manager for onboarding, ongoing support, and program optimization.
• Structured Team Training: Hands-on sales training, workflow coaching, and refresher sessions to keep staff confident and performance consistent.
• Performance Reviews: Regular review of warranty attachment rates, missed opportunities, and growth trends with practical recommendations for improvement.
• Post-Sale Marketing (PSM): CPS proactively contacts customers who declined at checkout, helping dealers recover up to 15% of missed warranty sales.
• Flexible Program Expansion: Dealers can add True Extended, 50% Back, and SND/Open Box Coverage as needed to maximize revenue on all inventory types—new, open-box, and used.
• Sales & Marketing Tools: Ready-to-use collateral, scripts, and messaging support for in-store and online sales channels.
• On-Demand Support: Dealers can reach the CPS team by phone, email, portal, or chat for fast answers and help with order management, claims, or program updates.

Real-World Impact

• CPS dealer observations show that stores using ongoing support and regular account management achieve 10–25% higher attachment rates than those operating without ongoing guidance.
• Retailers offering SND and open box coverage through CPS frequently see 10–28% additional warranty revenue from inventory that would otherwise be excluded.
• Active Post-Sale Marketing (PSM) participation can recover up to 15% of missed warranty opportunities, driving incremental profit growth.

What does CPS typically cover and what is excluded?

CPS coverage is designed to protect against mechanical and electrical failures from normal household use. It does not cover cosmetic, accidental, or maintenance-related issues. Here’s a quick breakdown for retailers:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs (motors, compressors, control boards, pumps, etc.)
• Service coordination and claims administration through CPS
• Replacement or reimbursement if a covered repair is not possible
• Coverage options for new, scratch-and-dent, open-box, and qualifying used appliances (with appropriate program selection)
• Special benefits like food spoilage reimbursement and laundry credit (on eligible appliances)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chipped paint, rust, or appearance-only issues)
• Non-functional parts (handles, knobs, glass shelves, decorative trim)
• Consumable and maintenance items (filters, bulbs, batteries, belts, gaskets)
• Accidental or environmental damage (drops, impacts, flooding, fire, improper installation)
• Failures from misuse, neglect, commercial use (unless covered), or lack of maintenance
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for warranty program retailers?

A claim is triggered when a customer experiences a covered appliance issue and contacts CPS via phone, web chat, portal, text, or email. CPS verifies coverage, reviews the problem, and determines the next step—either assigning the claim to the selling dealer (if they service) or scheduling a qualified technician from the CPS network.

CPS manages the entire claims process from intake through repair or replacement, coordinating all communication and scheduling with the customer. This reduces the workload for the retailer and ensures a consistent, professional customer experience throughout the claims process.

How can customers, dealers, and service centers contact CPS for support?

CPS makes it easy for everyone—customers, dealers, and service centers—to get the help and answers they need through multiple support channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS ongoing support compare to traditional warranty provider models?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a proven long-term partner
• Large-scale reach and expertise – CPS has served over 60 million customers and covered 75 million+ products, reflecting deep operational knowledge
• Significant claims and service infrastructure – CPS pays over $450 million in claims annually and supports a nationwide network of 50,000+ servicers
• Extensive retail partnerships – CPS works with more than 10,000 retail partners, from local appliance stores to national multi-location operations
• Nationwide and factory-authorized service – CPS supports both independent and factory-authorized repair networks for reliable service across the US
• U.S.-based support and ongoing partnership – Retailers work with dedicated U.S.-based teams focused on onboarding, support, and account management
• Broad product coverage flexibility – CPS provides protection for 60+ product categories, allowing retailers to offer coverage across all major appliance and electronics inventory

CPS Ongoing Support FAQ

How can appliance retailers get started with CPS ongoing support?

CPS ongoing support is built for appliance retailers who want a partner that stays engaged after onboarding, helping drive long-term warranty program growth and attachment rate improvement. Retailers benefit from structured training, hands-on marketing tools, and regular account management designed to keep revenue and customer experience moving forward.

To get started, dealers can reach out to CPS for a walkthrough of the onboarding process, see how True Extended, 50% Back, and SND/Open Box Coverage fit their inventory, and explore how ongoing support can be tailored to their specific sales process or store structure.

CPS is here to help you

Consumer Priority Service (CPS) works with appliance retailers of all sizes and setups, from single-store independents to multi-location dealers. If you want tailored guidance or want to see how ongoing support would work for your business, just reach out to the CPS team—they’ll walk you through it and help you get started quickly.