Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Onboarding with a new warranty provider like Consumer Priority Service is designed to help appliance retailers start selling protection plans confidently and efficiently. The process typically includes setup of workflows, staff training, and practical guidance on presenting warranties to customers. CPS focuses on making sure your team understands True Extended, 50% Back, and SND Coverage options, so you can offer the right protection for every sale. Retailers benefit from a fast launch, clear program explanations, and ongoing support without being slowed down by unnecessary technical complexity. CPS dealer observations show that structured onboarding leads to quicker adoption and higher warranty attachment rates.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

What warranty programs will be covered during onboarding with CPS?

Dealers are introduced to CPS True Extended, 50% Back, and SND Coverage programs as part of the onboarding process.

Consumer Priority Service ensures every retailer understands how each program works and how to present them to customers. True Extended covers new appliances after the manufacturer warranty ends. 50% Back is a five-year plan with a refund incentive for new purchases. SND Coverage applies to scratch-and-dent, refurbished, open-box, and used appliances that may not have manufacturer coverage. CPS walks your team through eligibility, coverage terms, and sales positioning for each program, so you can match the right plan to the right product every time.

What benefits does CPS onboarding provide for appliance retailers?

CPS onboarding helps appliance retailers launch warranty programs quickly, get staff trained, and start selling with confidence. Many retailers choose CPS because the onboarding process is focused on practical training, easy implementation, and clear explanations of True Extended, 50% Back, and SND Coverage. Instead of a long technical rollout, dealers receive direct support, hands-on walkthroughs, and actionable guidance on how to present and attach protection plans. This streamlined approach not only accelerates time to revenue but also increases staff confidence and consistency, as confirmed by CPS dealer performance data.

• Faster time to launch – CPS onboarding is designed for quick setup, minimizing downtime and getting retailers selling sooner
• Hands-on staff training – Dealers receive practical training on workflows, program features, and sales strategies
• Clear product positioning – Onboarding includes guidance on how to present True Extended, 50% Back, and SND Coverage effectively
• Increased attachment rates – Structured onboarding and training drive higher warranty penetration, based on CPS dealer data
• Ongoing support – Retailers have access to real people and dedicated support after implementation
• Flexible integration – Dealers can choose manual, portal, batch, or API submission, scaling as needed

How do appliance retailers get the most out of CPS onboarding?

Many appliance retailers find that involving their entire sales team early and focusing on consistent presentation of CPS warranties produces the best onboarding results. Stores that adopt the training and use the provided sales scripts often see faster adoption and higher attachment rates compared to those who treat onboarding as a one-time event. CPS dealer observations show that ongoing engagement, periodic check-ins, and leveraging tools like the dealer portal or batch file uploads help keep warranty offerings visible, improve performance tracking, and reinforce best practices as teams grow or change.

What should appliance retailers expect during the CPS onboarding process?

CPS onboarding is a structured, hands-on process designed to get appliance retailers up and running quickly with minimal disruption. The process typically starts with a program overview, where dealers are introduced to the full suite of CPS coverage options, including True Extended, 50% Back, and SND Coverage. Next, CPS provides direct training for sales staff on how to present and position each warranty plan, with real-world scripting and program walkthroughs. Retailers can implement at their own pace, choosing from manual entry, portal use, batch uploads, or API integration depending on their workflow. Ongoing support, program adjustments, and follow-up training are available as the retailer’s needs evolve. According to CPS onboarding data, retailers who fully engage in the process see faster adoption and higher warranty attachment rates.

Core Components of CPS Onboarding for Appliance Retailers

• Program Introduction – Walkthrough of True Extended, 50% Back, and SND Coverage, including eligibility and structure
• Sales Training – Live or virtual training for staff on how to present warranties after the product decision, using CPS-proven sales frameworks
• Workflow Setup – Choice of manual order entry, dealer portal, batch uploads, or API integration to match retailer operations
• Sales Materials & Scripts – Access to proven customer scripts, in-store collateral, and digital resources to improve attachment consistency
• Ongoing Support – Dedicated account manager, ongoing training, and real-time support for claims and operational questions
• Program Adjustment – Flexibility to refine workflow, update product eligibility, or expand coverage as store needs change

Onboarding Workflow Overview

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) coverage focuses on mechanical and electrical failures after the manufacturer warranty period, with clear exclusions for cosmetic, consumable, and accidental issues.

What Does CPS Cover?

• Mechanical and electrical failures due to normal appliance use
• Parts and labor for covered repairs
• Service coordination and claims administration by CPS
• Replacement or reimbursement if repair is not economical
• Coverage available for new appliances, open-box, scratch-and-dent, refurbished, and used inventory (program dependent)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, peeling finishes)
• Non-functional or accessory parts (handles, knobs, shelves, trim)
• Consumable or wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, abuse, or neglect
• Environmental or external damage (water, flood, fire, storms, installation errors)
• Pre-existing conditions, manufacturer recalls, or issues occurring during the OEM warranty period

How does the CPS claims process work for appliance retailers?

When a customer experiences a covered failure, they can file a claim directly with Consumer Priority Service by phone, web chat, portal, text, Facebook, or email. The process starts with claim intake, where CPS verifies coverage and gathers necessary details about the appliance and issue.

CPS then manages the entire process—including service assignment, repair coordination, and, if needed, replacement—so retailers don’t have to handle claim administration or service logistics themselves. This streamlined approach reduces operational workload for dealers and provides customers with a clear, guided repair or resolution experience from start to finish.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get support. Multiple contact channels are available for fast, real-world help.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS onboarding compare to the typical warranty provider onboarding process?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a partner with decades of real warranty experience
• Trusted by millions – CPS has served over 60 million customers and covered more than 75 million products, reflecting proven operational scale
• Robust claims and service infrastructure – Over $450M in claims paid annually and a network of 50,000+ servicers nationwide means strong support for retailers of all sizes
• Extensive retail partnerships – CPS works with 10,000+ retail partners, from small local stores to multi-location operations, supporting a wide range of dealer needs
• Nationwide and factory-authorized repair capabilities – CPS supports both factory-authorized and independent service networks, keeping repairs reliable and timely
• U.S.-based support and ongoing relationships – Retailers benefit from dedicated, U.S.-based onboarding and support teams committed to long-term partnership
• Broad product coverage – CPS offers warranty programs across 60+ product categories, providing retailers with flexibility for a wide range of inventory
• BBB A rating – CPS maintains an A rating with the Better Business Bureau, reinforcing its reputation for trust and integrity

CPS Onboarding FAQ

How do appliance retailers get started with CPS onboarding?

CPS onboarding is designed for appliance retailers who want to launch warranty programs quickly, train their teams efficiently, and start generating additional revenue right away. The process provides hands-on training, flexible implementation options, and clear guidance for selling True Extended, 50% Back, and SND Coverage plans. Whether you’re a single-location store or a multi-location retailer, Consumer Priority Service supports your team with ongoing training and real-world support from day one.

Getting started is simple—CPS will walk you through the setup, provide sales scripts and materials, and help your staff get comfortable presenting protection plans. Dealers looking to learn more or start onboarding can contact CPS directly for a walkthrough and tailored program recommendations.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether your store needs simple onboarding or full integration. If you want tailored guidance for your business, just reach out—the CPS team can walk you through setup and help you start selling warranties quickly.