Date Created: June, 2026

TLDR

About 50% of appliance buyers actively research extended warranties or protection plans before finalizing their purchase. These customers often look for details about coverage terms, repair processes, and long-term ownership costs. Consumer Priority Service (CPS) helps appliance retailers meet this demand by providing clear, flexible coverage options like True Extended, 50% Back, and SND Coverage. According to CPS dealer observations, discussing real repair costs and coverage benefits increases warranty attachment rates and improves overall customer confidence.

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What types of CPS protection plans do appliance buyers research most?

Appliance buyers most frequently research extended warranty options such as CPS True Extended, 50% Back, and Scratch & Dent (SND) coverage. These programs align with the main customer concerns: protecting high-value purchases, ensuring coverage after the manufacturer warranty expires, and covering discounted or open-box inventory. Retailers see the strongest buyer interest when they clearly explain what each plan covers, how claims work, and how long protection lasts.

• CPS True Extended – Begins after the manufacturer warranty and covers mechanical and electrical failures for up to five additional years.
• CPS 50% Back – Offers a five-year protection plan starting at purchase, with a 50% refund if unused, and transitions from manufacturer to CPS coverage automatically.
• CPS SND Coverage – Designed for scratch, dented, open-box, refurbished, or used appliances where manufacturer coverage may be limited or unavailable.

Many appliance retailers present multiple plan options so buyers can make informed decisions based on their product, budget, and risk tolerance. CPS dealer data shows that offering both point-of-sale and post-sale coverage options significantly increases overall attachment rates and customer satisfaction.

Why do appliance retailers offer multiple CPS protection plan options?

Appliance retailers offer multiple CPS protection plan options to match the variety of buyer research habits and ownership needs they see in real-world sales. By providing CPS True Extended, 50% Back, and SND Coverage, retailers can meet the needs of customers purchasing new, open-box, or discounted appliances. This approach not only increases revenue per sale but also ensures that customers feel confident in their long-term ownership decision. CPS dealer insights show that retailers who present a range of protection options achieve higher attachment rates, deeper customer trust, and more consistent post-sale satisfaction.

• Increases attachment rates and revenue by matching coverage options to buyer research patterns
• Allows retailers to protect new, open-box, scratch & dent, and used appliances under one program family
• Supports point-of-sale and post-sale marketing, capturing warranty revenue before and after the original transaction
• Improves customer satisfaction by making coverage options clear, flexible, and easy to understand
• Strengthens retailer reputation by providing real service support and claims administration through CPS
• Enables retailers to differentiate their offering in a competitive market with branded, flexible protection plans

How do appliance retailers typically present CPS protection plans during the sales process?

Many appliance retailers present CPS protection plans after the customer has decided on a product, using a simple, ownership-focused conversation. Experienced retailers often highlight the timing of manufacturer coverage, introduce CPS True Extended as an extension after OEM warranty, and discuss 50% Back or SND Coverage for open-box or discounted inventory. According to CPS dealer observations, attachment rates are highest when the sales team explains real-world ownership risks and uses practical examples, rather than relying on generic warranty pitches. Successful stores leverage both in-store and post-sale marketing to capture buyers who research coverage after leaving the store.

How do CPS True Extended, 50% Back, and SND Coverage work for appliance buyers and retailers?

Consumer Priority Service (CPS) provides three main protection plan types to meet the way appliance buyers research and purchase extended coverage. CPS True Extended starts when the manufacturer warranty ends, giving customers coverage for mechanical and electrical failures for up to five additional years—often resulting in a total of 6–8 years of protection. CPS 50% Back offers a five-year plan that begins at purchase, overlaps with the OEM warranty, and provides a 50% refund if unused. SND Coverage is built for scratch-and-dent, open-box, refurbished, or used appliances that typically lack manufacturer protection, starting coverage after the first 30 days and allowing buyers to add True Extended for longer-term peace of mind.

Retailers can present these CPS plans at the point of sale or use post-sale marketing to reach customers who research extended warranties after their initial purchase. CPS handles claims administration, coordinates service, and provides nationwide support, so retailers can focus on sales and service relationships while offering a protection package that matches real customer research patterns and ownership expectations.

Core Program Features

• CPS True Extended: Adds 1–5 years of coverage after the manufacturer warranty, with a maximum total of 8 years depending on the OEM term.
• CPS 50% Back: 5-year coverage starting at purchase, 50% refund if no claims, automatic transition from OEM to CPS responsibility.
• SND / Open Box / Used Coverage: 1-year protection for discounted or used appliances, eligibility for longer-term extension with True Extended.
• Nationwide Claims Administration: CPS manages claims, service, and customer support—dealers can service their own customers and retain service revenue.
• Flexible Eligibility: Retailers can cover new, open-box, scratch-and-dent, refurbished, and used products under the appropriate program structure.
• Post-Sale Marketing: CPS follows up with customers who declined coverage at purchase, recovering additional revenue opportunities.

Program Workflow

• Customer researches coverage options online or in-store
• Retailer presents CPS plan options based on product type and customer needs
• Plan is attached at sale or CPS contacts customer afterward for post-sale opportunity
• CPS provides documentation, claims instructions, and support throughout the coverage term
• Retailer tracks sales and program performance through the CPS dealer portal

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real mechanical and electrical failures after the manufacturer warranty ends, but excludes cosmetic, consumable, accidental, and environmental issues.

What Does CPS Cover?

• Mechanical and electrical failures occurring after OEM warranty expiration
• Parts and labor for covered repairs (motors, control boards, compressors, pumps, sensors)
• Service coordination and claims management through CPS
• Product replacement or reimbursement if repair is not feasible
• Coverage for new, open-box, scratch & dent, refurbished, and used appliances (with correct plan)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, peeling, paint issues)
• Non-functional parts (handles, knobs, shelves, trim, racks)
• Consumables and maintenance items (filters, bulbs, gaskets, belts, batteries)
• Accidental damage (impacts, drops, physical abuse, misuse)
• Environmental or external events (flood, fire, storm, water intrusion)
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for appliance protection plans?

A claim is triggered when an appliance stops working due to a covered mechanical or electrical failure after the manufacturer warranty has ended. Customers can contact CPS to start a claim by phone, web chat, online portal, text, Facebook Chat, or email for fast support.

Once the claim is initiated, CPS verifies coverage, coordinates service with the retailer or a qualified technician, and manages the repair or replacement process. This approach minimizes retailer workload while providing customers with a straightforward, guided claims experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get help with claims, service, or program questions. Multiple contact options are available for each group so support is always accessible.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-standing, proven warranty partner
• Large-scale customer and product coverage – CPS supports more than 60 million customers and has covered over 75 million products, reflecting deep operational expertise
• Strong claims and service infrastructure – With $450 million in claims paid annually and 50,000+ servicers nationwide, CPS can handle high-volume warranty programs for all store sizes
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent stores to large multi-location dealers, giving retailers access to a robust service network
• Nationwide and factory-authorized service capabilities – CPS supports both independent and authorized repair networks, ensuring reliable service for a wide range of appliances
• U.S.-based support and long-term relationships – Retailers are supported by dedicated, U.S.-based onboarding, support, and account management teams
• Broad product category flexibility – CPS covers 60+ product categories, so retailers can offer protection across their entire appliance inventory

Appliance Buyer Research & CPS Coverage FAQ

How can appliance retailers get started with CPS coverage for research-focused buyers?

Consumer Priority Service (CPS) enables appliance retailers to match evolving buyer research habits with flexible, revenue-generating protection plans. By offering True Extended, 50% Back, and SND Coverage, retailers can serve buyers looking for new, discounted, or open-box appliance protection while increasing attachment rates, satisfaction, and long-term loyalty.

Retailers interested in implementing CPS coverage can get started quickly with support, onboarding, and training from the CPS team. Whether operating one store or many, CPS adapts to retailer workflows and provides the tools needed to meet the needs of today’s research-focused appliance buyers.

CPS is here to help you

Consumer Priority Service (CPS) fits the way appliance stores, distributors, and retailers operate—whether you offer new, open-box, or discounted inventory. If you want to see how CPS coverage can boost revenue and meet customer research trends at your store, just reach out to the CPS dealer team for straightforward guidance.