Date Created: June, 2026

TLDR

Refrigerators, premium ranges and ovens, and laundry appliances (washers and dryers) generate the highest warranty revenue per unit sold for appliance retailers. These products typically have higher selling prices, more complex electronics, and greater long-term repair exposure—leading to higher protection plan prices and stronger attachment rates. Consumer Priority Service (CPS) programs like True Extended and 50% Back are designed to maximize per-unit profitability in these categories. According to CPS dealer observations, refrigeration and premium cooking together represent the top two warranty revenue drivers, with laundry consistently ranking in the top three across most retail operations.

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Which appliance categories produce the most warranty revenue per unit?

Refrigerators, premium cooking appliances (such as built-in ranges and wall ovens), and laundry products (washers and dryers) are the top performers for warranty revenue per unit sold. These categories stand out because they combine high average selling prices with complex electronics and a higher risk of expensive repairs after the manufacturer warranty expires. CPS dealer data consistently shows that protection plan attachment rates are 10–30% higher on these products compared to basic appliances, and the average plan price is also higher due to the increased cost of parts and service. Premium and smart appliances, especially in the kitchen, drive even stronger warranty sales because customers are more concerned about protecting their investment.

• Refrigerators: Highest per-unit warranty revenue due to costly repairs, electronics, and food-loss risks.
• Premium Cooking Appliances: Built-in ranges, wall ovens, and high-end cooktops deliver strong warranty revenue because of high replacement costs and electronics.
• Laundry Appliances: Washers and dryers see above-average attachment rates, especially front-load models and premium brands.

Consumer Priority Service (CPS) programs—including True Extended, 50% Back, and Scratch & Dent coverage—are built to maximize retailer profit in these categories by supporting flexible coverage, pricing control, and post-manufacturer warranty protection.

Why do appliance retailers focus on high-revenue warranty categories?

Many appliance retailers focus on high-revenue warranty categories like refrigeration, premium cooking, and laundry because these products combine high plan prices with strong customer demand for protection. Offering CPS programs on these units allows dealers to generate the most profit per sale, improve average order value, and deliver added value to customers who are most concerned about long-term repair risk. This approach not only increases revenue but also supports better customer relationships and stronger margins on big-ticket transactions.

• Highest profit per unit—refrigerators, premium cooking, and laundry appliances deliver the strongest warranty margins due to higher plan prices and attachment rates.
• Stronger customer demand—customers purchasing these categories are more likely to seek protection coverage, especially for premium and smart models.
• Greater repair exposure—these products have more complex electronics and higher out-of-pocket repair costs, making coverage more valuable.
• Improved average order value—adding warranty sales to high-ticket appliances drives up total revenue per transaction for retailers.
• Flexible program options—CPS lets retailers cover new, scratch-and-dent, and open-box inventory in all top categories.
• Dealer pricing control—CPS programs give retailers flexibility to set plan prices and maximize per-unit profitability.

How do appliance retailers maximize warranty revenue in top categories?

Many appliance retailers maximize warranty revenue in top categories by consistently presenting CPS protection plans at the point of sale for every eligible refrigerator, premium range, built-in oven, and laundry product. Experienced stores often train staff to explain repair realities and ownership timelines, which increases attachment rates and plan selection. According to CPS dealer data, retailers who proactively offer multiple warranty options on these high-value appliances typically achieve 25–40% higher attachment rates than stores with inconsistent presentations, resulting in significantly greater per-unit profit.

How do CPS warranty programs work for top appliance categories?

Consumer Priority Service (CPS) offers several warranty program structures designed to maximize retailer profit and coverage flexibility for high-value appliance categories. CPS True Extended provides long-term protection that begins after the manufacturer warranty ends, often covering years 2 through 6 or 8 depending on the OEM term. CPS 50% Back offers a 5-year plan starting at purchase, with a 50% refund if no claim is made, and Scratch & Dent (SND) Coverage enables protection for discounted and open-box inventory. All programs allow retailers to set their own pricing, include new and qualifying open-box or used appliances, and retain service revenue if they handle their own claims.

Retailers enroll customers in CPS coverage at the time of sale or through post-sale marketing outreach. CPS manages claims administration, coordinates service, and provides US-based customer support, making the process simple for both the dealer and the customer. This structure allows appliance retailers to offer robust protection on the most profitable categories while keeping the service experience connected to their brand.

Key Components of CPS Warranty Programs for High-Revenue Appliance Categories

Key Features

• Coverage for mechanical and electrical failures (including electronics, compressors, motors, sensors)
• Flexible eligibility—new, open-box, scratch-and-dent, and qualifying used appliances
• Dealer-first service model—retailers can retain service revenue
• Unlimited claims and replacement via selling dealer
• US-based claims administration and service coordination
• Flexible pricing—retailers control warranty margins

Operational Workflow

1. Customer selects protection plan at sale (or post-sale via CPS outreach)
2. Coverage details provided to customer (including claim instructions)
3. Appliance retailer retains profit on each plan sold
4. If a claim occurs, CPS manages service and coordinates repair or replacement

What does CPS typically cover for high-revenue appliance categories?

Consumer Priority Service (CPS) coverage is designed to protect against real mechanical and electrical failures after the manufacturer warranty ends. Here’s a quick breakdown of what’s included and what’s excluded for top warranty revenue categories like refrigerators, premium cooking, and laundry appliances:

What Does CPS Cover?

• Mechanical and electrical failures (compressors, motors, control boards, sensors)
• Parts and labor for covered repairs
• Functional failures after manufacturer warranty expiration
• Service coordination and claims management by CPS
• Replacement or reimbursement if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, and qualifying used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance issues)
• Non-functional/accessory parts (handles, knobs, shelves, trim)
• Consumable/wear-and-tear items (filters, light bulbs, batteries, belts)
• Accidental damage, misuse, or abuse
• Water, flood, fire, or natural disaster damage
• Failures due to improper installation or lack of maintenance
• Pre-existing issues or manufacturer recall events

If the issue is a real functional failure, CPS coverage applies. If it’s cosmetic, consumable, accidental, or external, it’s typically not covered.

How does the CPS claims process work for high-revenue appliance categories?

A claim is triggered when a customer’s covered refrigerator, premium cooking appliance, or laundry product experiences a mechanical or electrical failure after the manufacturer warranty expires. Customers can initiate claims directly with CPS by phone, web chat, portal, text, Facebook, or email, making the process accessible and straightforward.

Once a claim is filed, CPS verifies eligibility, coordinates with the retailer or assigns a qualified technician, and manages the repair or replacement as needed. This approach reduces the operational burden on appliance retailers while ensuring the customer is supported from start to finish.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, appliance retailers, and service centers to get help through a variety of channels. Whether you need to file a claim, check coverage, or ask a general question, support is always a call, click, or message away.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty revenue compare to manufacturer warranty coverage and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—CPS has been supporting appliance retailers since 1990, giving stores a proven, long-term partner
• Large-scale coverage—Over 75 million products covered for more than 60 million customers, demonstrating deep operational experience
• Strong claims and service infrastructure—With $450M+ in claims paid annually and 50,000+ servicers nationwide, CPS can handle high-volume warranty needs
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from independents to multi-location chains
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized repair networks for fast, reliable service
• U.S.-based support and long-term partnership—Dealers have access to dedicated, U.S.-based account managers and ongoing support
• Broad multi-category protection—CPS covers 60+ product categories, giving appliance retailers flexibility across their entire inventory
• BBB A rating—CPS maintains a strong reputation for reliability and customer service

Appliance Warranty Revenue FAQ

How can appliance retailers get started with CPS warranty programs for top categories?

CPS warranty programs are designed for appliance retailers looking to generate more revenue and provide extended protection on high-value categories like refrigerators, premium cooking, and laundry appliances. By offering flexible coverage options—including True Extended, 50% Back, and SND/Open Box programs—retailers can increase profit per unit sold and meet customer demand for long-term protection on their most expensive and complex products.

Appliance retailers can get started by reaching out to the CPS dealer team for a walkthrough of available programs, onboarding support, and tailored guidance on integrating coverage into their existing sales process.

CPS is here to help you

Consumer Priority Service (CPS) already works for all types of appliance retailers, whether you’re running a single store or managing multiple locations. If you want tailored advice or want to see how CPS warranty programs fit your product mix, just reach out and the CPS team will walk you through the process.