Date Created: July, 2026

TLDR

Yes, commercial appliance and equipment dealers can begin offering extended warranties without modifying their existing sales process. You simply introduce protection plans after the equipment purchase, or use follow-up outreach to capture missed warranty revenue. Consumer Priority Service (CPS) is designed to work alongside your current operation, helping you generate more profit per sale without forcing major workflow changes. Based on CPS dealer data, dealers using this approach often see a 10%–25% increase in gross profit on commercial transactions.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Equipment
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CPS Commercial Appliance Dealer Warranties

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How can commercial appliance and equipment dealers offer warranties without changing their current sales process?

You can start offering protection plans by simply adding coverage presentations after the equipment sale or through post-sale outreach—no need to overhaul your process.

Many commercial dealers worry that adding warranties means retraining staff or changing their sales flow. In reality, the most successful programs introduce coverage after the customer selects their equipment, either at the counter, on an invoice, or through follow-up communication. CPS program data shows dealers who follow this model see up to 25% higher attachment rates, and post-sale marketing can recover up to 15% of missed warranty opportunities without extra work for your team.

Why is it challenging for commercial appliance and equipment dealers to add extended warranties without disrupting their current sales process?

Many commercial appliance and equipment dealers find that adding extended warranty programs can disrupt established sales routines, especially when staff are used to focusing only on equipment transactions. This is amplified in environments where uptime is critical, multiple units are sold, or service responsibilities are managed across different teams. Introducing new steps or requirements can slow down transactions, create confusion, and make it harder to deliver the rapid, reliable service that business customers expect, which is why the process needs to fit seamlessly into existing workflows.

• Staff resistance to new steps – Sales teams are often focused on closing equipment deals quickly, and adding new requirements can create friction or slow down the process.
• Disruption of established workflows – Many commercial dealers have well-honed routines, and any change—no matter how small—can be disruptive, especially during busy periods or large project sales.
• Downtime and urgency pressures – In restaurant, laundry, or foodservice environments, equipment downtime is a major concern; adding steps to the process can delay sales or installations.
• Lack of clarity on who presents coverage – In multi-location or team-based operations, it’s not always clear whose responsibility it is to discuss extended warranties, leading to inconsistent offer rates.
• Complexity with multi-unit or high-volume deals – For dealers handling large projects, introducing new processes for each unit or transaction can be operationally challenging and risk missed opportunities.
• Uncertainty around service responsibility – Dealers worry that offering coverage without clear service coordination could lead to confusion or dissatisfied business customers if claims are not handled smoothly.

How do experienced commercial appliance and equipment dealers successfully add warranties without disrupting their sales process?

Many experienced commercial appliance and equipment dealers find that the best way to add warranties is by making coverage part of the post-sale conversation or follow-up, not the initial sales pitch. By presenting protection plans only after the equipment decision is finalized, dealers avoid slowing down the sale or overwhelming staff. CPS dealer data shows that this approach improves attachment rates by up to 32%, and post-sale marketing often recaptures opportunities that would otherwise be lost—all without changing the core sales workflow.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers hesitate to add warranties because they don’t want to disrupt their current process or burden their sales teams. Consumer Priority Service (CPS) solves this by letting dealers offer protection plans manually, with minimal change, or automate as they grow—so you control the pace and method.

CPS fits directly into existing workflows, whether you want to email order info, upload a spreadsheet, or batch process transactions. Dealers can start by simply adding coverage after the sale or let CPS contact customers post-sale to recover missed revenue, all while generating incremental profit per transaction. This approach is proven to increase revenue without adding complexity, and it keeps your service model intact while supporting high-urgency commercial environments.

Consumer Priority Service (CPS) provides a flexible program structure so commercial dealers can start simple and scale as needed.

Key CPS Capabilities for Commercial Dealers

• Profit-first model – Dealers control warranty pricing and keep additional profit from every protection plan sold (CPS dealer data shows 10%–25% additional gross profit per sale).
• Manual order support – Submit coverage by email, spreadsheet, or through the CPS dealer portal—no system changes required to get started.
• Post-sale marketing (PSM) – CPS can follow up with customers who declined coverage at the time of sale, recovering up to 15% additional warranty revenue, based on CPS program trends.
• Automated workflows (optional) – Dealers can integrate CPS coverage into their POS, ERP, or eCommerce platforms over time, scaling to fit business needs.
• Dealer-first servicing – Dealers keep first right of refusal on service calls, allowing them to retain service revenue and manage customer satisfaction.
• Coverage for new, used, and refurbished equipment – CPS offers protection for high-usage commercial equipment, including open box or redeployed units.
• No staff retraining required – Start with your existing team and process; CPS onboarding and training is available as needed.
• US-based support and onboarding – Dealers get real people to help with setup, ongoing support, and operational questions.

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Restaurant and foodservice equipment (ovens, ranges, fryers, grills, steamers, prep tables)
• Commercial refrigeration (walk-ins, reach-ins, prep tables, display cases, freezers, ice machines)
• Laundry equipment (commercial washers, dryers, stack units, finishing equipment)
• Vending and unattended retail equipment
• HVAC and mechanical systems
• Fitness and facility equipment

What failures and components are included under CPS coverage?

• Mechanical failures (compressors, motors, pumps, drive systems, fans)
• Electrical failures (control boards, sensors, wiring, relays, power supply)
• Functional parts critical to operation (heating elements, sealed systems, electronic controls)
• Parts and labor for covered failures
• On-site service for commercial environments
• Food spoilage (where applicable in refrigeration)

What’s not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint wear, rust that does not affect function)
• Consumable and maintenance items (filters, bulbs, belts, gaskets, batteries)
• Accidental damage or misuse (improper operation, overloading, external impact)
• Environmental or external events (flooding, fire, storm, water intrusion)
• Installation and infrastructure issues (improper electrical/gas/water setup)
• Lack of required maintenance
• Pre-existing conditions or manufacturer recalls

What commercial environments are eligible for coverage?

• Restaurants, cafes, and commercial kitchens
• Laundromats and multi-unit laundry facilities
• Grocery, convenience, and food retail operations
• Hospitality, hotels, and multi-property environments
• Property management and multi-family buildings
• Vending and route-based operators

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, offering commercial appliance and equipment dealers a proven, long-term partner with deep industry roots
• Large-scale customer and product coverage – CPS has served over 60 million customers and covered more than 75 million products, demonstrating experience across a wide range of equipment and environments
• Strong claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ authorized servicers, CPS is built to handle the demands of high-volume commercial operations
• Extensive dealer relationships – Over 10,000 retail and commercial partners, from independent dealers to large multi-location operations, rely on CPS for program flexibility and support
• Nationwide and factory-authorized service capabilities – CPS supports both factory-authorized and independent repair networks, ensuring commercial equipment gets serviced by qualified professionals
• U.S.-based support and long-term partnerships – Dealers benefit from dedicated U.S.-based support teams focused on onboarding, training, and operational assistance for long-term success
• Broad coverage across 60+ product categories – CPS Warranties are available for a wide range of commercial appliances and equipment, allowing dealers to cover mixed inventory with one provider
• Recognized credibility and trust – With a BBB A rating and decades of dealer partnerships, CPS is a trusted choice for commercial appliance and equipment warranty programs

Commercial Appliance & Equipment Warranty FAQ

How can commercial appliance and equipment dealers get started with this?

At the end of the day, commercial appliance and equipment dealers want to add revenue without disrupting their workflow or creating extra hurdles for their sales teams. Consumer Priority Service (CPS) is built for exactly this—letting you offer protection plans in a way that fits your current operation, from manual entry to full automation.

Whether you’re an independent dealer or a multi-location group, CPS helps you start quickly, scale as you grow, and get support at every step. The result is a program that adds profit, supports your customers, and keeps your business running smoothly.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how commercial appliance and equipment dealers already operate—whether your process is simple or complex. If you want to see how this fits your business, the CPS team can walk you through your options and get you started quickly.