Date Created: July, 2026

TLDR

Yes, there are extended warranty providers that can market coverage to your commercial customers after they initially decline protection. Consumer Priority Service (CPS) offers a post-sale marketing system that follows up with business clients, helping dealers recover missed warranty sales and generate additional profit. Based on CPS dealer data, post-sale marketing can convert up to 15% of previously declined warranty opportunities into real revenue, making it a practical way to monetize existing equipment sales without extra work for your sales team.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Appliance Dealer Warranties

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How does post-sale warranty marketing actually work for commercial appliance and equipment dealers?

Post-sale warranty marketing is a system where coverage is offered to commercial customers after they’ve purchased equipment but declined protection at checkout. CPS uses a structured approach to contact those customers directly and present coverage options tailored to their business use.

Many commercial equipment dealers miss out on warranty revenue because the majority of customers decline coverage at the point of sale—often due to decision fatigue, cost focus, or lack of urgency. CPS program data shows more than 80% of commercial appliance buyers say no to protection initially, but up to 15% will add coverage when approached post-sale. This process helps dealers recover missed profit, increase average revenue per account, and improve overall coverage penetration without changing their sales flow.

• Creates a second revenue stream from existing customers
• Improves overall coverage attachment rates by 5–12%
• Requires no extra work for sales teams—CPS handles outreach and closing
• Aligns with real-world operator behavior—customers often reconsider protection after equipment is in use

Why is post-sale warranty marketing challenging for commercial appliance and equipment dealers in real-world operations?

Many commercial appliance and equipment dealers find that successfully recovering warranty revenue after the initial sale is more complicated than it seems. Commercial customers are typically busy, may not revisit coverage options on their own, and operational pressures mean that warranty conversations often get lost after installation. Dealers also have limited staff bandwidth for follow-up, and it’s difficult to coordinate outreach across multi-unit or business accounts without a structured system. This creates real friction when trying to turn missed warranty opportunities into actual profit, especially in environments where equipment downtime directly affects business revenue.

• Commercial equipment dealers struggle to recover warranty sales post-purchase because most customers decline coverage at checkout and don’t revisit the decision on their own.
• Service teams and sales staff rarely have time to follow up consistently with every business account, especially after installation or deployment.
• Multi-unit or multi-location equipment buyers are difficult to reach post-sale without a dedicated system, leading to lost revenue on larger deals.
• Operators often become more interested in protection only after equipment has been in use, but by then, dealers have no structured way to reconnect.
• Manual follow-up is inconsistent, time-consuming, and rarely prioritized compared to new sales activity.
• Coordinating post-sale outreach across diverse commercial environments is operationally complex without automation or outside support.

How do experienced commercial equipment dealers maximize warranty revenue from existing customers who declined protection at the time of sale?

Experienced commercial appliance and equipment dealers often rely on structured post-sale marketing systems to recover missed warranty sales rather than hoping customers will come back on their own. In practice, they recognize that many business operators become more receptive to protection after experiencing real-world equipment use, especially when repair cost awareness increases. Dealers who consistently capture this secondary opportunity generate higher total profit per account and achieve better long-term customer coverage penetration than those who rely only on point-of-sale offers. CPS program data shows that post-sale marketing can increase warranty penetration rates by 5–12% without adding complexity to the dealer’s workflow.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers lose out on warranty revenue because customers are focused on the equipment purchase, not long-term service costs. This is especially true in busy restaurant, laundry, or multi-unit operations where the urgency is getting units installed and operational. Consumer Priority Service (CPS) solves this by providing a full post-sale marketing (PSM) program that contacts customers directly after the sale, educates them about coverage, and offers protection plans tailored to their equipment and business needs.

CPS handles all outreach, sales, and follow-up, so dealers don’t have to change their internal process or train staff for post-sale calls. The result is more recovered revenue, improved coverage penetration, and a better service experience for commercial accounts, all with minimal dealer effort. Based on CPS program data, dealers using PSM can recover up to 15% of missed warranty sales from existing transactions.

CPS post-sale marketing (PSM) is a dedicated program built specifically for commercial appliance and equipment dealers who want to recover missed warranty sales after the initial transaction.

How the CPS Post-Sale Marketing (PSM) Program Works

• Revenue-first recovery: Dealers gain a second stream of profit without extra sales effort—CPS handles all outreach to customers who declined coverage at purchase.
• Structured, U.S.-based outreach: CPS directly contacts commercial customers by phone and email, using dealer-supplied sales data, to present tailored coverage options.
• Timing matched to real-world ownership: Outreach happens after equipment is in use, when business operators are more focused on service risk and repair costs.
• No dealer process change: Dealers do not need to follow up—CPS manages all post-sale engagement, handles customer questions, and closes the sale.
• Recovered revenue tracked and credited: Dealers receive credit for all post-sale warranty sales, increasing their total profit per account.
• Improved coverage penetration: PSM typically increases overall warranty attachment rates by 5–12%, according to CPS dealer data.

CPS Commercial Equipment Coverage Options

Why Dealers Use CPS Post-Sale Marketing

• Monetizes existing sales—no extra acquisition effort required
• Recovers up to 15% of previously missed warranty revenue
• Keeps dealers connected to customers after the initial sale
• Fits both single-location and multi-unit commercial environments

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Restaurant and foodservice equipment (ovens, ranges, fryers, prep tables, dish machines)
• Commercial refrigeration (walk-in coolers, reach-ins, freezers, display cases)
• Laundry equipment (washers, dryers, stack units, finishing equipment)
• Vending machines, HVAC, ice machines, and more
• Coverage available for new, used, refurbished, open box, and redeployed equipment

What failures and components are included under CPS coverage?

• Mechanical failures (motors, compressors, pumps, gearboxes, drive assemblies)
• Electrical failures (control boards, relays, sensors, internal wiring, power supply failures)
• Functional components required for equipment operation (fans, heating elements, sealed systems)
• Parts and labor for covered repairs, on-site service for commercial environments
• Food spoilage coverage for refrigeration units (where applicable)

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint, surface wear, rust stains)
• Non-functional or accessory parts (handles, knobs, shelving, trim, non-operational panels)
• Consumables (filters, bulbs, belts, gaskets, hoses, batteries)
• Accidental or environmental damage (impact, fire, flooding, water intrusion)
• Failures caused by misuse, lack of maintenance, or installation errors
• Pre-existing conditions or manufacturer recalls

What types of commercial use environments are eligible for CPS coverage?

• Restaurants, cafes, and commercial kitchens
• Laundromats and multi-unit laundry operations
• Grocery, convenience, and food retail businesses
• Hospitality, hotels, multi-property groups
• Vending, fitness, and property-managed equipment environments

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has supported commercial appliance and equipment dealers since 1990, offering long-term stability and industry know-how
• Large-scale coverage capabilities – CPS has served over 60 million customers and covered more than 75 million products, demonstrating deep experience across commercial and retail environments
• Strong claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS can handle the demands of high-volume commercial service
• Extensive dealer partnerships – Over 10,000 retail and commercial dealer partners rely on CPS for flexible warranty programs and operational support
• Nationwide and factory-authorized repair coverage – CPS supports both independent and OEM-authorized repair, ensuring reliable service for commercial-grade equipment
• US-based support and long-term relationships – Dealers work with dedicated, US-based teams focused on onboarding, training, and ongoing operational help
• Broad category coverage – CPS covers 60+ product categories, giving dealers flexibility to protect mixed commercial equipment inventory and meet customer needs

Commercial Appliance and Equipment Warranty Programs FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, commercial appliance and equipment dealers want a reliable way to increase profit without disrupting their core business or adding more work for their teams. Consumer Priority Service (CPS) delivers this with flexible programs, post-sale marketing, and real onboarding support, so you can start recovering missed warranty revenue right away.

Because CPS adapts to any dealer setup—single store, multi-location, or specialty commercial equipment—you can begin with your current workflow and scale as your operation grows. With a proven track record and a team that handles the heavy lifting, CPS makes it straightforward to offer coverage, recover revenue, and support your customers long after the sale.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with all types of commercial appliance and equipment dealers, whether you run a single store or manage multi-location operations. If you want practical guidance on how post-sale warranty marketing or coverage programs fit your business, reach out to the CPS team for a walk-through and customized support.