Date Created: July, 2026

TLDR

Yes, commercial appliance and equipment dealers can absolutely offer more value than manufacturer warranty programs. Dealers benefit by creating additional profit per sale, retaining service revenue, and ensuring faster, more reliable support for business-critical equipment when issues arise. Consumer Priority Service (CPS) is designed to help dealers capture these opportunities, with CPS dealer data showing a 10%–25% increase in gross profit per sale when protection plans are consistently offered.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Equipment
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CPS Commercial Appliance Dealer Warranties

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How do commercial appliance and equipment dealers create more value than a manufacturer warranty program?

Dealers create more value by capturing additional revenue, controlling the service experience, and providing extended coverage options that go beyond what manufacturers typically offer.

Many commercial equipment dealers run into service gaps and lost revenue because manufacturer warranties are short, restrictive, and often exclude real-world usage issues. With a dealer-driven protection plan, it’s possible to build additional margin, maintain customer loyalty, and control post-sale service in ways that OEM programs rarely allow. Based on CPS program data, dealers that implement their own coverage programs see a 10%–25% increase in gross profit and stronger customer retention.

Why is it challenging for commercial appliance and equipment dealers to offer more value than manufacturer warranty programs in real operations?

Many commercial appliance and equipment dealers struggle to offer more value than manufacturer warranty programs because real-world business use creates higher urgency, more complex service demands, and greater revenue risks when equipment fails. Unlike residential products, commercial equipment is often critical to daily operations—meaning delays, coverage gaps, or inflexible service processes can quickly lead to lost business, frustrated clients, and missed profit opportunities. This operational reality makes it difficult for dealers to rely solely on manufacturer programs and creates the need for solutions that are truly built for commercial environments.

• Commercial equipment dealers struggle to evaluate warranty programs because OEM warranties vary widely by equipment type, terms, and coverage duration – making real comparisons difficult
• Downtime risk creates higher service pressure – Commercial equipment failures directly impact business operations, so slow claims or unclear service timelines can damage customer relationships and revenue
• Coordinating service across multiple units or locations is complex – Dealers must juggle urgent repairs, various brands, and different warranty requirements in multi-unit settings
• Coverage exclusions often don’t match real business needs – Manufacturer warranties may exclude high-usage or specific commercial environments, leaving dealers exposed
• Tracking claims and follow-up is harder at scale – Dealers may lose visibility into service status, leading to repeated calls, longer downtime, and customer frustration
• Service revenue is lost to the OEM – Manufacturer programs rarely allow dealers to participate in repairs or retain the long-term service relationship

What do commercial appliance and equipment dealers often overlook when comparing warranty providers?

Many commercial appliance and equipment dealers evaluating warranty programs initially focus on coverage terms or pricing, but later realize that service responsiveness, ability to participate in repairs, and control over the customer experience have a much greater long-term impact on revenue and retention. In practice, dealers who prioritize flexibility, profit per sale, and the ability to manage service timelines for high-usage equipment achieve better business outcomes than those who rely only on manufacturer-provided coverage. CPS dealer data also shows that consistent service participation and rapid claim handling are key drivers of customer loyalty and profit growth in commercial environments.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers struggle to capture service revenue and manage downtime because manufacturer warranties don’t offer flexibility or support when equipment is critical to business operations. Consumer Priority Service (CPS) solves this by letting dealers offer extended coverage, control service participation, and recover missed revenue opportunities across commercial kitchens, laundry operations, refrigeration, and more.

With CPS, dealers can cover everything from new and high-volume commercial equipment to refurbished and redeployed units—while keeping profit and service revenue in-house. CPS programs are built for business environments and can be tailored to match how each dealer operates, whether that means integrating with your service department or providing post-sale follow-up to capture lost warranty sales. The result is higher profit per transaction, faster repairs, and stronger customer relationships.

Consumer Priority Service (CPS) programs are structured to maximize dealer revenue and operational control while supporting real-world business environments.

Additional Capabilities That Support Dealers

• Flexible coverage terms (1–5 years) built around how commercial equipment is actually used
• On-site service coordination for downtime-sensitive categories (refrigeration, cooking, laundry, etc.)
• Structured claims process with dealer participation and rapid service assignment
• Support for multi-location, high-volume, and custom dealer workflows—no forced integrations required
• Clear exclusion policies to protect dealers from avoidable claims (cosmetic, consumable, misuse, environmental, etc.)

Across CPS dealer programs, these components directly drive higher average order value, more consistent service experiences, and stronger customer retention in commercial environments.

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Restaurant and foodservice equipment (ovens, fryers, ranges, grills, prep tables, dish machines, walk-in/reach-in refrigeration)
• Commercial laundry equipment (washers, dryers, stack units, finishing equipment)
• Refrigeration systems (walk-ins, freezers, merchandisers, beverage coolers)
• Vending, unattended retail, and specialty commercial equipment
• HVAC and mechanical systems (where program is available)
• Used, refurbished, or redeployed commercial equipment (with eligible program)

What failures and components are included under CPS coverage?

• Mechanical failures (compressors, motors, pumps, drive systems, fans)
• Electrical failures (control boards, relays, sensors, internal wiring, power supply defects)
• Functional components required for operation (defrost systems, heating elements, electronic controls, drainage pumps)
• Parts and labor for covered failures
• On-site service coordination (where applicable)
• Product replacement or settlement if repair is not economical

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint or panel wear)
• Consumable or maintenance items (filters, bulbs, belts, gaskets, batteries, fuses)
• Damage from misuse, abuse, improper operation, or environmental events (water, fire, storms)
• Installation or infrastructure failures (incorrect utilities, plumbing, external building issues)
• Rust, corrosion, or pre-existing conditions
• Manufacturer recalls or issues covered by OEM warranty (during OEM coverage window)

How is CPS commercial coverage structured?

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting commercial appliance and equipment dealers since 1990, giving partners a proven, long-term industry presence
• Large-scale coverage and customer reach – CPS has covered over 75 million products for 60 million+ customers, demonstrating expertise across diverse commercial categories
• Robust claims and service infrastructure – With $450 million+ in claims paid each year and a network of 50,000+ servicers nationwide, CPS is equipped to support high-demand commercial service environments
• Extensive dealer and partner network – CPS works with over 10,000 retail and commercial partners, from local independents to multi-location operations
• Nationwide and factory-authorized service capabilities – Dealers can access both independent and factory-authorized repair, reducing downtime and supporting business-critical operations
• U.S.-based support and long-term relationships – CPS provides dedicated onboarding, training, and account management from U.S.-based teams focused on commercial dealer success
• Broad category flexibility – CPS covers over 60 product categories, letting dealers offer protection across all major commercial appliance and equipment types

Commercial Appliance and Equipment Dealer FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, commercial appliance and equipment dealers need a warranty partner that adds revenue, supports real-world business environments, and fits how they actually operate. Consumer Priority Service (CPS) delivers flexible programs, easy setup, and hands-on support—making it simple to start offering protection plans without disrupting service or sales workflows.

Because CPS adapts to your process, you can begin with manual order entry, scale into automation, or integrate with any sales system as your business grows. The CPS team supports onboarding, training, service coordination, and claims, so you can focus on growing profit and keeping your commercial customers running.

CPS is here to help dealers

Consumer Priority Service (CPS) is built to work with how commercial appliance and equipment dealers already operate, whether that’s a simple process or a more complex service-driven environment. If you want guidance on making protection plans work for your business, the CPS team can walk you through your options and get you set up quickly.