Date Created: July, 2026

TLDR

Yes, commercial appliance and equipment customers regularly seek coverage elsewhere if the dealer doesn’t offer it up front. This means lost revenue, less control over the post-sale service experience, and a higher risk of customers leaving for competitors who bundle protection with the sale. Based on CPS dealer data, 40%–60% of potential warranty revenue is missed when coverage isn’t offered consistently.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Appliance Dealer Warranties

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What actually happens when I don’t offer warranty coverage on commercial equipment sales?

If you don’t offer protection plans, most commercial appliance and equipment buyers will look elsewhere for coverage. This means your business misses out on additional profit and cedes control of the post-sale service relationship.

Many dealers underestimate how often customers go online or directly to manufacturers to buy coverage after the sale. According to CPS program data, up to 70% of missed warranty opportunities are never revisited by dealers, and buyers who purchase coverage elsewhere are more likely to take future business with them. This is a direct hit to both immediate and long-term revenue.

Why is lost warranty revenue such a challenge for commercial appliance and equipment dealers in real-world operations?

Many commercial appliance and equipment dealers struggle to capture warranty revenue because customers expect coverage options at the time of sale, and the operational pace of commercial environments makes it easy for these opportunities to slip through the cracks. With buyers focused on keeping their business running, any delay or lack of clear protection plan options creates friction, leading customers to find coverage elsewhere—often outside the dealer’s control. This not only reduces profit but also weakens the post-sale service relationship, especially in high-usage, downtime-sensitive environments like restaurants, laundromats, and multi-unit facilities.

• Buyers expect immediate coverage decisions – Commercial buyers often want to secure protection at the point of sale, making it hard to recover lost opportunities later
• Downtime pressure increases urgency – When equipment breaks, businesses need fast solutions; if coverage isn’t in place, they’ll look elsewhere
• Multi-unit and business accounts require consistent service – Dealers supporting fleets or multiple locations struggle to coordinate coverage after the fact
• Missed coverage leads to lost service revenue – Customers who buy protection elsewhere are less likely to return for future repairs or upgrades
• Complex equipment setups increase the risk of missed opportunities – Busy sales or project environments make it easy to overlook protection plan discussions
• Service relationships become fragmented – When customers buy coverage from third parties, the dealer loses control over the operational service experience

How do experienced commercial appliance and equipment dealers prevent lost warranty revenue and control post-sale service relationships?

Experienced commercial appliance and equipment dealers make protection plans a standard part of every sale, presenting coverage only after the equipment decision is finalized. They know that consistent presentation drives higher attachment rates and keeps warranty and service revenue within the business. Many use structured point-of-sale processes and post-sale marketing to recover missed opportunities, which CPS program data shows can increase warranty penetration by 5%–12% without adding sales friction.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers lose out on warranty revenue and service relationships because they don’t consistently offer coverage or follow up after the sale. Consumer Priority Service (CPS) solves this by providing structured protection programs that fit any dealer workflow—whether you want to offer coverage at the point of sale, through post-sale marketing, or both.

With CPS, dealers can monetize every commercial equipment sale, recover missed warranty opportunities, and keep service revenue in-house. CPS programs are designed for commercial environments, covering high-usage equipment like refrigeration, laundry, foodservice, and vending—while allowing dealers to control pricing, participate in servicing, and easily track performance. This creates a scalable, revenue-first model that works for any operation size.

How Consumer Priority Service (CPS) Drives Revenue and Service Control for Commercial Dealers

CPS Program Types for Commercial Dealers

• Key Benefits for Dealers: Additional profit per sale; service revenue opportunities; customer retention through direct service involvement; scalable programs for any business size; no mandatory integration barriers; U.S.-based support and onboarding; industry-leading claims infrastructure.

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Restaurant and foodservice equipment (ovens, fryers, ranges, prep tables)
• Commercial refrigeration (walk-in coolers/freezers, reach-ins, merchandisers)
• Commercial laundry (washers, dryers, stack units, ironers)
• Vending and unattended retail equipment
• HVAC and mechanical systems
• Hospitality, property management, and multi-location equipment

What failures and components are included under CPS coverage?

• Mechanical failures: compressors, motors, pumps, fans, drive assemblies
• Electrical failures: control boards, sensors, relays, wiring, switches
• Critical operational parts: heating elements, cooling systems, electronic controls
• Parts and labor for covered repairs, with on-site service when required
• Food spoilage protection for covered commercial refrigeration (where applicable)

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint wear) that does not affect operation
• Consumables and maintenance items (filters, bulbs, batteries, belts, hoses)
• Damage caused by misuse, neglect, or improper operation
• Environmental damage (flood, fire, storm, water intrusion)
• Installation errors or infrastructure issues (electrical, gas, water connections)
• Pre-existing conditions or manufacturer recalls

How is coverage structured for commercial environments?

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established provider with deep experience – Consumer Priority Service (CPS) has operated since 1990, giving commercial appliance and equipment dealers a long-term, stable partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting broad experience across both commercial and residential categories
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS reliably supports high-volume commercial service needs
• Extensive dealer and retail partnerships – CPS works with over 10,000 retail partners, including independent commercial equipment dealers and multi-location operations
• Nationwide and factory-authorized service – CPS supports both independent and factory-authorized repair networks, ensuring reliable service for commercial-grade equipment
• U.S.-based support and long-term dealer relationships – Dealers interact with dedicated U.S.-based account teams for onboarding, program management, and operational support
• Broad coverage flexibility – CPS supports 60+ product categories, allowing dealers to cover complex commercial equipment inventories under one program

Commercial Appliance and Equipment Warranty FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, commercial appliance and equipment dealers want to capture more revenue and keep service relationships in-house without adding complexity. Consumer Priority Service (CPS) is designed for exactly that—flexible enough for any dealer setup, scalable from manual entry to full integration, and supported by real onboarding, training, and service teams.

Getting started with CPS is straightforward, whether you’re a single-location dealer or a large commercial operation. The CPS program adapts to your workflow, so you can begin offering protection plans, recover missed warranty opportunities, and create new revenue streams—without disrupting your core business.

CPS is here to help you

Consumer Priority Service (CPS) already fits the way commercial appliance and equipment dealers operate—no matter your sales process, inventory mix, or service workflow. If you want to see how CPS protection plans could work for your business, just reach out and the team will help you get set up quickly.