Date Created: July, 2026

TLDR

Yes, an extended warranty provider can support both point-of-sale and post-sale warranty programs for buying group members. This dual approach helps commercial appliance and equipment dealers capture more revenue per sale, increase total warranty penetration, and recover missed opportunities through post-sale marketing. Based on CPS dealer data, post-sale marketing can add up to 15% additional warranty revenue by reaching customers who declined coverage at checkout.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Appliance Dealer Warranties

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How do point-of-sale and post-sale warranty programs work together for commercial appliance and equipment dealers?

Point-of-sale and post-sale warranty programs complement each other by maximizing coverage sales across the entire customer journey. Dealers can offer protection plans during the initial equipment sale and follow up with post-sale offers to capture customers who did not add coverage at checkout.

In practice, many commercial appliance and equipment dealers see most warranty sales opportunities at the point of sale but miss a significant percentage because customers aren’t ready to decide. Post-sale marketing—like the CPS program—lets dealers recover a portion of these missed sales, increasing overall profit and customer engagement. CPS program trends show dealers using both approaches achieve up to 15% higher total warranty attachment rates and greater average revenue per transaction.

• Point-of-sale programs capture coverage sales during the initial equipment purchase
• Post-sale marketing recovers missed opportunities by contacting customers after the sale
• Dealers increase total profit by combining both methods
• CPS handles post-sale outreach, so dealers gain incremental revenue without extra workload

Why do commercial appliance and equipment dealers struggle to maximize both point-of-sale and post-sale warranty sales in real-world operations?

Many commercial appliance and equipment dealers find it difficult to maximize both point-of-sale and post-sale warranty sales because the sales process is complex, customer timing varies, and operational workflows often don’t prioritize follow-up on missed opportunities. In commercial environments—like restaurants, laundromats, or multi-site facilities—downtime and repair risk are urgent concerns, but staff may overlook presenting coverage at the right moment, and post-sale outreach is rarely built into daily routines. This leads to missed warranty revenue, inconsistent customer engagement, and less effective service support, especially when managing multi-unit or business-critical equipment sales.

• Commercial equipment dealers struggle to maximize warranty sales because staff often miss the optimal timing to present protection plans during busy commercial equipment transactions
• Customer decision-making windows vary—many business buyers want time to consider coverage after installation or initial use
• Operational focus is typically on closing the primary equipment sale, not following up on declined warranties
• High-volume or multi-location dealers find it difficult to consistently track and recover missed warranty opportunities across all sales channels
• Coordinating post-sale outreach for commercial customers requires dedicated systems and resources that most dealers don’t have in place
• Warranty program performance is closely tied to sales staff training, accountability, and consistent process execution, which can be challenging in fast-paced commercial environments

How do experienced commercial appliance and equipment dealers achieve stronger warranty revenue and attachment rates across both point-of-sale and post-sale channels?

Many experienced commercial appliance and equipment dealers focus on building a structured process that consistently presents protection plans after the equipment decision is made and leverages automated post-sale marketing to reach customers who didn’t purchase coverage at checkout. In practice, dealers who treat warranties as part of the operational ownership cycle—not just an add-on—see higher revenue per sale and stronger customer engagement. CPS dealer observations show that combining in-store execution with post-sale follow-up produces the best long-term results, especially for high-ticket or multi-unit commercial equipment sales.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers lose warranty revenue because staff miss the right moment to present coverage or lack a system for post-sale follow-up. These gaps are especially costly in commercial operations, where repair costs and downtime risk are higher than in residential sales.

Consumer Priority Service (CPS) solves this by supporting both point-of-sale and post-sale warranty programs for buying group members. Dealers can capture profit on every commercial equipment sale and then recover missed opportunities through CPS-managed post-sale marketing. This approach increases total warranty penetration, creates additional revenue from existing customers, and requires minimal change to existing workflows—CPS handles the outreach, training, and operational support needed for both in-store and post-sale channels.

Consumer Priority Service (CPS) gives commercial appliance and equipment dealers a practical toolkit for maximizing warranty revenue at every stage of the sales cycle. Here’s how the CPS system works for dealers working with buying groups:

Key CPS Capabilities for Commercial Dealers

• Profit-First Warranty Programs – Dealers control pricing, keep profit per sale, and benefit from CPS’s high-margin protection plans across new, used, and refurbished commercial equipment. CPS program data shows dealers often achieve 10%–25% additional gross profit by actively presenting protection plans.
• Dual Channel Support – CPS enables both point-of-sale offers (in-store, online, or by phone) and structured post-sale marketing to recover missed warranty sales. Across CPS programs, post-sale marketing increases total warranty penetration by 5%–12% on average.
• Automated Post-Sale Marketing (PSM) – CPS contacts customers who didn’t add coverage at purchase, converting up to 15% of missed opportunities. Dealers earn incremental revenue with zero additional sales effort.
• Service and Claims Infrastructure – All warranty claims are managed by CPS, giving dealers and their customers access to a nationwide network of 50,000+ servicers, including factory-authorized repair options for commercial-grade equipment.
• Flexible Program Structures – CPS supports coverage for new, open box, refurbished, and redeployed commercial equipment, so dealers can maximize profit on every inventory category.
• Dealer-First Service Model – Dealers retain the right to service their own warranty claims, keeping service revenue in-house and maintaining customer relationships post-sale.
• Easy Onboarding and Training – CPS provides onboarding, sales training, and ongoing support to help buying group members ramp up quickly and achieve target attachment rates.

CPS Warranty Program Types for Commercial Dealers

What does CPS coverage include for commercial appliance and equipment dealers?

What commercial equipment types are eligible for CPS coverage?

• Restaurant and foodservice equipment (ovens, ranges, fryers, grills, steamers, prep tables, dishwashers)
• Commercial refrigeration (walk-in coolers, reach-ins, display cases, merchandisers, prep refrigerators, freezers)
• Laundry equipment (commercial washers, dryers, stack units, ironers, folding machines)
• Vending machines and unattended retail systems
• HVAC and mechanical systems
• Property-managed and multi-unit equipment (appliances in hotels, multi-family laundry, hospitality equipment)
• Open box, refurbished, or redeployed commercial units (where eligible)

What does CPS cover for commercial appliance and equipment dealers?

• Mechanical failures (compressors, motors, pumps, drive assemblies, heating elements)
• Electrical failures (control boards, sensors, relays, internal wiring)
• Functional operational parts (required for equipment to run in a business environment)
• Parts and labor for covered failures
• On-site service for commercial locations
• Food spoilage in covered refrigeration (where applicable)
• Unlimited claims and “no lemon” replacement provisions (if repair is not economical)
• Coverage structured to match commercial usage and high-frequency cycles

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint damage, rust, chipped finishes)
• Non-functional parts (handles, racks, decorative trim, display panels not affecting operation)
• Consumable/wear-and-tear items (filters, bulbs, belts, batteries, fuses, gaskets, hoses)
• Accidental, environmental, or external damage (flood, fire, storm, misuse, improper installation)
• Failures caused by lack of maintenance or foreign object damage (debris, improper operation)
• Installation or infrastructure issues (building electrical/plumbing problems, improper connections)
• Manufacturer recalls and pre-existing conditions

CPS program experience shows that most commercial dealers see the greatest coverage value on equipment with high repair costs, heavy usage, or direct revenue impact when downtime occurs.

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving commercial appliance and equipment dealers a long-standing, proven partner
• Large-scale customer and equipment coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across both residential and commercial equipment categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to support high-volume commercial service demands
• Extensive dealer partnerships – CPS works with over 10,000 retail partners, including independent dealers, multi-location operations, and commercial equipment providers
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service for commercial-grade equipment across multiple environments
• U.S.-based support and long-term dealer relationships – Commercial appliance and equipment dealers work with dedicated U.S.-based teams focused on onboarding, operational support, and long-term program success
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving dealers flexibility to cover mixed commercial equipment inventory

Commercial Appliance & Equipment Warranty Programs FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, commercial appliance and equipment dealers need solutions that increase revenue without adding operational complexity or disrupting how their teams already work. Consumer Priority Service (CPS) was built with this in mind, offering flexible coverage options, post-sale marketing, and dealer-driven servicing models that work for both independent stores and buying group members.

Getting started is straightforward—CPS supports everything from manual order entry to fully integrated program management, with onboarding, sales training, and ongoing support included. If you want to see how CPS can fit into your store or group, the team is ready to walk through the options and help you build a program that drives real profit and customer loyalty.

CPS is here to help you

Consumer Priority Service (CPS) is designed to work with any commercial appliance and equipment dealer setup, from buying group members to independent stores. For tailored guidance on launching or optimizing your warranty program, reach out to the CPS team—they’ll help you get everything in place and start driving more revenue right away.