Can I offer extended warranties on high-end appliances with long manufacturer coverage?

Date Created: June, 2026
TLDR
Yes – you can offer extended warranties on high-end appliances even if the manufacturer coverage is long.
CPS True Extended coverage stacks after the OEM warranty, allowing total protection up to 8 years. Consumer Priority Service (CPS) administers claims and service even for brands with 3–7 year manufacturer coverage. Dealers can provide added value and generate revenue by extending protection on premium appliances.
Yes, you can offer extended warranties on high-end appliances with long manufacturer coverage by using Consumer Priority Service (CPS) True Extended plans. These protection plans begin after the manufacturer warranty expires, even if that OEM coverage lasts 3, 5, or 7 years. CPS Extended Warranties allow total coverage to reach up to 8 years from the purchase date by stacking additional years of protection on top of the original warranty. Dealers use this approach to give customers long-term peace of mind and generate incremental revenue on premium appliance sales. CPS dealer data shows that premium appliance buyers are among the most likely to purchase extended coverage, especially when the offer is clearly explained.
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How does CPS True Extended coverage work for high-end appliances with long manufacturer warranties?
CPS True Extended coverage always begins after the manufacturer warranty ends, regardless of how long the OEM coverage lasts. If a high-end appliance comes with a 3, 5, or even 7-year manufacturer warranty, CPS allows you to add up to 5 additional years of protection, so total coverage can reach 6–8 years from the original purchase date.
This means retailers can confidently offer extended protection plans on brands like Sub-Zero, Wolf, Miele, or Speed Queen, knowing CPS coverage will not overlap but will fully extend the ownership experience. Many dealers maximize this by clearly communicating the coverage timeline during the sales process, which CPS dealer observations show drives higher attachment rates in premium categories.
- Coverage starts after the OEM warranty expires (not overlapping)
- Total coverage can extend up to 8 years (OEM + CPS)
- Applies to brands with 3, 5, or 7-year manufacturer coverage
- Dealers can sell on both premium and standard appliances
- CPS manages claims, repairs, and service coordination throughout the term
|
Coverage Scenario |
Manufacturer Warranty |
CPS True Extended |
Total Coverage |
|---|---|---|---|
|
Standard Premium Appliance |
3 Years (e.g., Speed Queen, True Residential) |
Up to 5 Years |
Up to 8 Years |
|
Ultra-Premium Appliance |
5 Years (e.g., AGA, La Cornue) |
Up to 3 Years |
Up to 8 Years |
|
Most High-End Brands |
2 Years (e.g., Sub-Zero, Wolf, Miele, Viking) |
Up to 5 Years |
Up to 7 Years |
|
Retailer Benefit |
OEM covers initial ownership period |
Dealer extends coverage into later years |
Long-term protection & revenue opportunity |
Why do appliance retailers offer CPS True Extended coverage on high-end appliances with long manufacturer warranties?
Many appliance retailers offer CPS True Extended coverage on high-end appliances because it lets them provide extended protection even when the manufacturer warranty already lasts several years. This approach not only helps retailers deliver a premium ownership experience for customers who expect long-term support, but it also creates additional revenue on transactions that might otherwise be limited by long OEM coverage. CPS Extended Warranties are structured to stack after the manufacturer warranty expires, making it easy for stores to offer protection on brands with 3, 5, or 7-year coverage without overlap or confusion. This flexibility is a key reason retailers choose CPS for both standard and premium product lines.
- Creates additional revenue on premium sales – Retailers can monetize high-end appliance transactions that already include long OEM warranties
- Coverage stacks after manufacturer warranty – CPS True Extended only begins after OEM coverage ends, maximizing the protection period
- Supports premium customer expectations – High-end buyers expect long-term support and are more likely to purchase extended coverage
- Flexible term options – Dealers can match CPS protection to any OEM warranty timeline, including 3, 5, or 7-year coverage
- Simple claims and service administration – CPS manages the entire claims process, reducing retailer workload and supporting premium customer service
- Improves attachment rates in premium categories – CPS dealer data shows that clear coverage timing and premium positioning drive higher warranty sales on high-end appliances
How do appliance retailers typically offer CPS True Extended coverage on high-end appliances?
Many appliance retailers offering CPS True Extended on premium appliances make coverage part of their standard proposal, especially for brands like Sub-Zero, Wolf, Miele, and Speed Queen. Experienced retailers usually present the extended protection option after confirming the customer’s product choice and clearly explain that CPS coverage starts after the manufacturer warranty expires. Retailers often use visual timelines or simple handouts to show how coverage extends into later years, which helps customers see the value in long-term protection. According to CPS dealer observations, stores that treat extended coverage as a premium ownership benefit—rather than just an add-on—see higher attachment rates and stronger customer satisfaction in the high-end segment.
How does CPS True Extended coverage work for high-end appliances with long manufacturer warranties?
Consumer Priority Service (CPS) True Extended is designed so that coverage begins only after the manufacturer’s warranty expires, regardless of how long that OEM coverage lasts. This structure means that even on appliances with 3, 5, or 7-year warranties, CPS allows retailers to offer up to 8 years of total protection by stacking additional years on top of the original coverage. CPS handles all claims administration, service coordination, and customer support throughout the CPS term, giving retailers a seamless way to extend protection without overlapping the manufacturer warranty or introducing confusion for premium buyers.
Retailers can attach CPS True Extended coverage at the time of sale or through post-sale marketing, and the program adapts to both in-store and ecommerce workflows. Dealers retain control over service participation and revenue opportunities, while customers benefit from an extended ownership experience that matches their expectations for high-end appliances. CPS dealer data shows that attachment rates for extended coverage are typically higher in the premium segment, especially when the coverage timeline is clearly explained during the sales process.
CPS True Extended Program Breakdown
|
Component |
Description |
|---|---|
|
Coverage Timing |
Begins after OEM warranty expires (3, 5, or 7 years) |
|
Term Options |
Up to 5 additional years (maximum 8 years total) |
|
Appliance Eligibility |
New and eligible premium appliances from brands like Sub-Zero, Wolf, Miele, Speed Queen |
|
Covered Failures |
Mechanical and electrical failures (parts and labor included) |
|
Claims Administration |
CPS manages all claims, service scheduling, and customer support |
|
Retailer Participation |
Dealers retain first right of refusal on claims and earn additional profit per sale |
|
End of Life Options |
Product replacement or reimbursement if repair is not feasible |
Key Operational Notes
- CPS Extended Warranties are most often attached at the time of purchase, but can also be sold post-sale in many cases
- Premium appliance buyers are 20–45% more likely to purchase extended coverage when the offer is clearly explained (CPS dealer data, AC-003)
- Coverage structure is designed to avoid overlap and maximize the protection period for high-value appliances
What is included and excluded in CPS True Extended coverage for high-end appliances?
CPS True Extended is designed to cover real mechanical and electrical failures after the manufacturer warranty ends, especially on premium appliances. Coverage is structured to extend the ownership experience, not duplicate what’s already included from the OEM.
What Does CPS Cover?
- Mechanical and electrical failures after OEM warranty expires
- Parts and labor for covered repairs
- Service coordination and claims administration through CPS
- Product replacement or reimbursement if repair is not feasible
- Coverage on premium appliances with 3, 5, or 7-year manufacturer warranties (up to 8 years total)
What Is Not Covered by CPS?
- Cosmetic damage (scratches, dents, paint, rust, trim)
- Non-functional parts (handles, shelves, decorative panels)
- Consumables and wear items (filters, bulbs, batteries, belts)
- Accidental damage, drops, misuse, or neglect
- Water, flood, fire, or natural disaster events
- Failures still covered under the original OEM warranty
How are appliance warranty claims handled by Consumer Priority Service (CPS)?
A claim is triggered when a customer experiences a covered failure after the manufacturer warranty has ended and contacts CPS by phone, web chat, portal, text, Facebook, or email. Customers provide basic details about the appliance and the issue, and CPS verifies coverage eligibility and claim details.
Once the claim is approved, CPS coordinates service with the dealer (if the retailer services their own customers) or assigns a qualified technician from their nationwide network. CPS manages communication, repair scheduling, and claim resolution, so the retailer doesn’t have to handle claim logistics or paperwork, keeping the experience simple for both customer and dealer.
|
Step |
What Happens |
|---|---|
|
Claim Initiation |
Customer contacts CPS via phone, web, portal, text, Facebook, or email |
|
Claim Review |
CPS verifies eligibility, confirms product details, and requests additional info if needed |
|
Service Coordination |
CPS assigns the claim to the retailer (if servicing) or to a qualified technician |
|
Repair or Replacement |
Product is repaired with covered parts/labor, or replaced if repair is not feasible |
|
Resolution |
Claim is completed and customer is notified; dealer retains service revenue if participating |
How can customers, dealers, and service centers contact CPS for support?
Consumer Priority Service (CPS) offers multiple, easy ways to reach their support team for claims, assistance, and general questions. No matter your role, CPS is accessible and responsive across several channels.
Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/
Customers
- Phone – (800) 905-0443
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Client Care Portal – https://client.cpscentral.com/
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cs@cpscentral.com
Dealers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – dealers@cpscentral.com
Service Centers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cpsservice@cpscentral.com
How does CPS True Extended coverage compare to manufacturer warranties and traditional protection plans?
|
Feature |
Manufacturer Warranty |
Traditional Protection Plan |
CPS True Extended |
|---|---|---|---|
|
Coverage Start |
At purchase date |
Often overlaps with OEM coverage |
Begins after OEM warranty ends |
|
Maximum Coverage Length |
1–7 years typical (brand/model dependent) |
Usually fixed 3–5 years |
Up to 8 years (OEM + CPS stack) |
|
Eligibility for High-End Appliances |
OEM terms only |
May exclude appliances with long OEM coverage |
Designed to extend coverage even on 3, 5, or 7-year OEM warranties |
|
Claims Administration |
Handled by manufacturer |
Handled by provider, may or may not include dealer participation |
CPS manages all claims, retailers retain service revenue if servicing |
|
Dealer Revenue Opportunity |
None |
Limited by OEM overlap or exclusions |
Dealers generate profit by extending coverage on premium sales |
|
Customer Experience |
Ends when OEM warranty expires |
May require navigating multiple providers |
Single point of contact, seamless post-OEM coverage |
Who is Consumer Priority Service (CPS) and how do they support appliance retailers?
- Established and experienced provider – Consumer Priority Service (CPS) has supported the industry since 1990, providing appliance retailers a stable and proven partner
- Extensive customer and product coverage – CPS has served over 60 million customers and covered over 75 million products, demonstrating deep operational reach
- Strong claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS can support high-volume retail programs
- Trusted by thousands of retailers – More than 10,000 retail partners, from independents to large chains, rely on CPS for warranty program support
- Nationwide and factory-authorized service – CPS combines broad service coverage with factory-authorized repair capabilities for reliability across all product categories
- U.S.-based support and long-term relationships – Retailers work with dedicated CPS teams for onboarding, support, and ongoing program management
- Broad category expertise and credibility – CPS supports 60+ product categories and holds a BBB A rating, reinforcing trust for appliance retailers and their customers
CPS True Extended FAQ
When does CPS True Extended coverage start for high-end appliances?
CPS True Extended coverage always begins after the manufacturer warranty expires, regardless of how long the OEM coverage lasts.
How many total years of coverage can I offer for premium brands?
You can offer up to 8 years total protection by stacking CPS True Extended coverage on top of the manufacturer warranty.
Can I sell CPS True Extended on appliances with 3, 5, or 7-year OEM warranties?
Yes, CPS True Extended is designed to stack after any OEM warranty, including long manufacturer coverage periods.
Does CPS True Extended overlap with the manufacturer warranty?
No, CPS True Extended coverage only begins after the OEM warranty ends, so there is no overlap or duplication of coverage.
What types of failures does CPS True Extended cover?
CPS True Extended covers mechanical and electrical failures, including major components like motors, compressors, control boards, and electronic systems.
Are claims handled by the dealer or CPS?
CPS manages all claims administration and service coordination, but dealers can participate in servicing claims and retain service revenue if desired.
Can CPS True Extended be sold on all premium appliance brands?
Yes, CPS covers a wide range of premium appliance brands as long as they meet eligibility requirements and the correct program structure is used.
How do retailers present CPS True Extended to customers with long OEM warranties?
Retailers commonly use a coverage timeline or visual aid to show how CPS extends protection beyond the OEM term, which helps drive customer understanding and attachment rates.
Is it possible to offer CPS True Extended post-sale if the customer declined at purchase?
Yes, CPS Post-Sale Marketing can be used to offer coverage to eligible customers even after the original transaction.
How does CPS pricing work for high-end appliances with long OEM coverage?
CPS True Extended pricing is flexible and based on the term selected after the OEM warranty; there is no penalty for long manufacturer coverage.
Does CPS True Extended cover cosmetic damage or accidental issues?
No, CPS True Extended does not cover cosmetic damage, accidental damage, or issues related to misuse, wear parts, or environmental events.
What happens if a premium appliance fails during the OEM warranty?
The manufacturer is responsible for claims during the OEM warranty; CPS coverage only begins after that period ends.
Can dealers earn additional profit by selling CPS True Extended on premium products?
Yes, many dealers generate significant incremental revenue by stacking CPS coverage on high-end appliance sales, especially in premium categories where buyers expect long-term protection.
Is CPS True Extended available for both in-store and online appliance retailers?
Yes, CPS True Extended can be integrated into both in-store and ecommerce workflows, including support for post-sale marketing and multi-location operations.
How can appliance retailers get started with CPS True Extended coverage?
CPS True Extended coverage is designed for appliance retailers who want to offer long-term protection—even on high-end appliances with lengthy manufacturer coverage. The program lets you stack additional years of protection after the OEM warranty, making it possible to deliver up to 8 years of total coverage and meet premium customer expectations for support and peace of mind.
Retailers can get started quickly, with CPS offering onboarding guidance, flexible implementation, and support for both in-store and ecommerce sales models. Whether you’re selling Sub-Zero, Wolf, Miele, Speed Queen, or other premium brands, CPS True Extended gives your store a practical way to expand warranty offerings and revenue opportunities.
|
Contact Method |
Details |
|---|---|
|
|
dealers@cpscentral.com |
|
Phone |
(800) 905-0445 |
CPS is here to help you
Consumer Priority Service (CPS) already supports appliance retailers at every level, from boutique stores to multi-location dealers. If you want tailored guidance or a walkthrough of how True Extended coverage could work for your business, reach out to the CPS team—they’ll make sure you have everything you need to get started quickly.
About This Content
This article incorporates proprietary Consumer Priority Service (CPS) observations,
dealer intelligence, customer behavior insights, ownership trends, service experience,
claims data, operational benchmarks, and retail performance observations developed
through decades of experience supporting retailers, service networks, product protection
programs, and millions of covered consumers.
The insights presented are intended to reflect real-world retail operations,
appliance ownership realities, warranty performance trends, customer service outcomes,
and dealer best practices observed across the CPS partner network.
Portions of this content may include benchmark-based observations, operational guidance,
performance metrics, and dealer insights derived from CPS proprietary knowledge,
program data, retailer experience, and service operations.
© Consumer Priority Service (CPS). All rights reserved.

