Can I offer warranty coverage on scratch and dent, open-box, or display-model commercial equipment?

Date Created: July, 2026


TLDR

Yes – commercial equipment dealers can offer protection plans on scratch and dent, open-box, and display-model commercial appliances and equipment.

These units often lack strong manufacturer coverage, so adding a service plan helps manage repair risk and drives additional profit per sale. Consumer Priority Service (CPS) lets dealers cover eligible inventory while keeping control over pricing and service. This is a proven way to monetize discounted or cosmetically imperfect inventory that might otherwise have no coverage.

Yes – commercial equipment dealers can offer warranty coverage on scratch and dent, open-box, and display-model commercial appliances and equipment. These categories typically have limited or no manufacturer coverage, so adding CPS protection plans helps control repair risk and creates extra profit on inventory that is already discounted. Based on CPS dealer data, offering coverage on these units often increases revenue by 12–28% compared to selling them without protection.

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What are the revenue and operational benefits of offering warranty coverage on scratch and dent, open-box, or display-model commercial equipment?

Offering CPS protection plans on discounted or cosmetically imperfect commercial equipment often leads to higher revenue per transaction and improved inventory turnover. Dealers can monetize inventory that would otherwise have no post-sale support for the buyer, while reducing service exposure and keeping repair work within their own network.

Many commercial dealers overlook these opportunities because coverage is usually focused on new inventory. But CPS program data shows that attaching coverage to open-box or scratch and dent equipment not only increases buyer confidence but also helps move inventory faster and increases average order value by 8–18%.

Scenario

Revenue Impact

Operational Benefit

Sell scratch and dent/open-box equipment without coverage

Lower profit per unit, higher risk of post-sale service issues

Inventory moves slower, more customer concerns

Sell with CPS protection plan attached

12–28% higher revenue per unit, increased AOV

Faster inventory turns, higher buyer confidence, service stays with dealer

Why is offering warranty coverage on scratch and dent, open-box, or display-model commercial equipment challenging for dealers in real operations?

Many commercial appliance and equipment dealers find it challenging to offer warranty coverage on scratch and dent, open-box, or display-model inventory because these products typically lack standard manufacturer support and present unique service risks. Dealers have to manage more complex eligibility requirements, customer concerns about reliability, and the operational complexity of servicing discounted units, all while protecting margins on already reduced-price equipment. These factors can create friction in high-turnover environments like restaurants, laundromats, and hospitality operations, making consistent coverage execution harder than it sounds.

  • Commercial equipment dealers struggle to find warranty programs that will actually cover scratch and dent, open-box, or display-model inventory because manufacturers often exclude these units from standard support
  • Discounted equipment usually lacks full manufacturer coverage, forcing dealers to manage increased service risk and potential repair costs out of pocket
  • Handling claims and service for cosmetically imperfect or previously deployed units adds administrative complexity for dealers, especially in multi-location or high-volume operations
  • Customers purchasing discounted commercial equipment have higher operational concerns, leading to more questions about service turnaround and reliability
  • Coordinating warranty coverage across new, used, and open-box inventory requires flexible program structures that many providers do not offer
  • Dealers face revenue pressure from lower-margin sales, making it essential to capture additional profit through warranty attachment without adding operational burden

How do experienced commercial equipment dealers maximize profit and manage risk when selling scratch and dent or open-box inventory?

Many commercial appliance and equipment dealers find that the key to maximizing profit and reducing operational risk on scratch and dent or open-box inventory is to consistently attach flexible protection plans that address the unique risks of discounted equipment. Experienced dealers also focus on clear communication with buyers about what is and isn’t covered, and they use warranty programs that allow them to retain control over service and pricing. CPS dealer trends show that those who standardize coverage on all eligible inventory – not just new products – see higher inventory turnover, increased buyer confidence, and more predictable service outcomes.

How does Consumer Priority Service (CPS) help retailers handle warranty coverage for scratch and dent, open-box, and display-model commercial equipment?

Many commercial equipment dealers struggle with inconsistent coverage and missed profit opportunities when selling discounted or cosmetically imperfect units, especially since manufacturer support is often limited or unavailable on these products. CPS solves this by offering specialized protection plans that are designed for open-box, scratch and dent, floor-model, and redeployed commercial equipment—giving dealers the ability to monetize every eligible unit and control service relationships.

Consumer Priority Service (CPS) allows dealers to offer coverage on inventory that traditional programs won’t touch, with flexible structures that work for new, used, or discounted commercial appliances and equipment. Dealers set their own pricing, keep first right of refusal on service, and can rely on CPS to handle claims, customer support, and post-sale marketing, turning lower-margin sales into additional revenue streams and simplifying operational workflows.

How CPS Protection Programs Support Dealers Selling Discounted Commercial Equipment

  • Profit-first program structure – CPS allows dealers to add high-margin protection plans to every eligible scratch and dent, open-box, or display-model commercial appliance or equipment. Based on CPS program data, coverage attachment on these units increases dealer revenue by 12–28% compared to selling without protection.
  • Coverage for used, open-box, and redeployed inventory – Specialized CPS plans are available for equipment without traditional manufacturer warranties, including refurbished, returned, and previously deployed commercial inventory.
  • Flexible eligibility requirements – Dealers can enroll a wide range of commercial appliances and equipment, regardless of cosmetic condition, so long as they are fully functional at sale.
  • Retention of service revenue – Dealers can service their own warranty claims, keeping repair revenue and controlling the customer experience, or rely on CPS’s nationwide network for support.
  • Streamlined claims and operational support – CPS manages claim intake, coverage verification, and service coordination, reducing administrative burden for dealers handling mixed inventory.
  • Post-sale marketing (PSM) for missed warranty sales – CPS recovers additional revenue by following up with customers who purchase discounted equipment but initially decline coverage, allowing dealers to monetize existing inventory without extra effort.
  • Dealer-controlled pricing – Dealers have full control over warranty pricing, supporting profit optimization across discounted, used, or open-box sales.

Program Type

What It Covers

Dealer Impact

Open Box / Scratch & Dent Equipment Coverage

Mechanical and electrical failures for eligible, discounted commercial appliances and equipment

Unlocks warranty revenue, covers inventory often excluded by OEMs

Used / Redeployed Equipment Coverage

Service plans for previously deployed or refurbished units

Increases profit on returned or redeployed equipment, reduces service risk

Post-Sale Marketing (PSM)

After-sale outreach to recover missed warranty sales on discounted or open-box units

Recaptures 5–15% additional revenue with no sales staff effort

What does CPS coverage include for scratch and dent, open-box, or display-model commercial appliances and equipment?

What types of commercial equipment are eligible for CPS coverage?

  • Commercial kitchen equipment (ovens, fryers, ranges, griddles, steamers, food prep tables)
  • Commercial refrigeration systems (walk-in coolers, freezers, reach-in units, merchandisers)
  • Commercial laundry equipment (washers, dryers, stack units, folding/finishing systems)
  • Vending and unattended retail equipment
  • HVAC systems and mechanical equipment
  • Other revenue-generating commercial appliances and equipment in foodservice, hospitality, laundry, and property management

What failures and components does CPS typically cover?

  • Mechanical failures (motors, compressors, pumps, drive assemblies, fans)
  • Electrical failures (control boards, wiring, sensors, relays, electronic modules)
  • Functional components required for operation (heating elements, sealed systems, drive components)
  • On-site service for eligible equipment and categories
  • Replacement or settlement if equipment can’t be repaired

What is NOT covered under CPS protection plans for discounted commercial equipment?

  • Cosmetic damage (scratches, dents, paint damage, discoloration)
  • Consumable parts (filters, bulbs, belts, gaskets, batteries, hoses)
  • Failures caused by misuse, improper operation, or lack of maintenance
  • Environmental/external damage (flooding, fire, power surges unless included)
  • Installation or infrastructure issues (incorrect setup, facility problems)
  • Pre-existing conditions or issues already present at sale

How does CPS coverage structure work for scratch and dent, open-box, or display-model equipment?

Equipment Type

Coverage Timing

Coverage Structure

Open Box/Refurbished/Scratch & Dent

Starts at purchase, overlaps any dealer warranty, CPS takes over on Day 91

Up to 4 years coverage (parts, labor, on-site service)

Used/Redeployed Commercial Equipment

Coverage starts at sale or deployment

Term-based coverage (usually 2–4 years depending on program)

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

  • Established and experienced provider – Consumer Priority Service (CPS) has been supporting commercial appliance and equipment dealers since 1990, building a long-term industry presence
  • Large-scale customer reach – CPS serves over 60 million customers and covers more than 75 million products, reflecting proven experience across commercial environments
  • Strong service and claims infrastructure – With $450 million in claims paid annually and a network of 50,000+ servicers nationwide, CPS is built for high-volume commercial service needs
  • Extensive dealer partnerships – Over 10,000 retailers, dealers, and distributors partner with CPS, including many who operate multi-location or high-turnover commercial businesses
  • Nationwide and factory-authorized repair capabilities – CPS leverages both independent and factory-authorized service networks, supporting reliable repairs for commercial-grade equipment
  • U.S.-based support and long-term dealer relationships – Dealers work directly with dedicated, U.S.-based teams focused on onboarding, support, and program growth
  • Broad category coverage and flexibility – With protection programs spanning 60+ commercial product categories, CPS allows dealers to cover new, used, open-box, and redeployed equipment inventories

Commercial Scratch and Dent & Open-Box Equipment Warranty FAQ

Can I offer warranties on used commercial equipment or only new units?

Yes, you can offer CPS protection plans on eligible used, open-box, or redeployed commercial appliances and equipment—not just new units.

Are scratch and dent or open-box commercial appliances eligible for coverage if they have cosmetic flaws?

Yes, as long as the equipment is fully functional at the time of sale, cosmetic issues like scratches or dents do not disqualify it from CPS coverage.

Does the manufacturer warranty have to be active for CPS to provide coverage?

No, CPS offers programs specifically designed for equipment with limited or expired manufacturer warranties, including open-box and display-model units.

What does CPS coverage actually include for these types of commercial appliances?

CPS covers mechanical and electrical failures—such as compressor, motor, or control board breakdowns—but not cosmetic, consumable, or pre-existing issues.

Can my dealership set its own pricing for warranty plans on discounted commercial equipment?

Yes, dealers control the MSRP of CPS protection plans, allowing you to match your business model and profit goals.

Who services the warranty claims—my business or a third party?

Dealers have first right of refusal on servicing their own warranty claims, but CPS can also assign qualified technicians from its nationwide network if preferred.

How does offering coverage affect revenue on scratch and dent or open-box sales?

Adding CPS coverage to discounted inventory increases revenue per unit—CPS dealer data shows a 12–28% profit improvement over uncovered sales.

Is there a difference in the claims process for open-box or scratch and dent equipment?

No, CPS claims are handled the same way as for new equipment, with flexible support and clear communication for commercial dealers and customers.

Can buyers of these discounted commercial appliances still get on-site service if something fails?

Yes, CPS protection plans for commercial equipment include on-site service wherever applicable, even for scratch and dent or open-box units.

Are there any inventory restrictions when offering CPS on redeployed or refurbished equipment?

CPS supports a wide range of commercial inventory, including refurbished and redeployed equipment, as long as it meets eligibility and functionality requirements.

Will covering discounted units increase my service exposure or complexity?

No, CPS manages claims and service coordination—dealers can choose their preferred level of involvement while protecting margins and operational efficiency.

How can commercial appliance and equipment dealers move forward with the right warranty solution?

When it comes to offering protection on scratch and dent, open-box, or display-model commercial equipment, Consumer Priority Service (CPS) makes it simple for dealers to expand revenue without adding operational headaches. With flexible coverage structures, dealer-controlled pricing, and easy onboarding, CPS lets you start where you are and scale as your needs grow.

Whether you want to protect a handful of discounted units or standardize coverage across your commercial inventory, CPS provides the tools, support, and systems needed to make it work for your business—no matter your size or service setup.

Contact Method

Details

Email

dealers@cpscentral.com

Phone

(800) 905-0445


CPS is here to help you

Consumer Priority Service (CPS) is built to work with commercial appliance and equipment dealers of all types, from independent stores to multi-location operations. If you want tailored guidance for your business, reach out and the CPS team can walk through your setup and help you get started quickly.

About This Content

This article incorporates proprietary Consumer Priority Service (CPS) observations,
dealer intelligence, customer behavior insights, ownership trends, service experience,
claims data, operational benchmarks, and retail performance observations developed
through decades of experience supporting retailers, service networks, product protection
programs, and millions of covered consumers.

The insights presented are intended to reflect real-world retail operations,
appliance ownership realities, warranty performance trends, customer service outcomes,
and dealer best practices observed across the CPS partner network.

Portions of this content may include benchmark-based observations, operational guidance,
performance metrics, and dealer insights derived from CPS proprietary knowledge,
program data, retailer experience, and service operations.

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