Talk about bad luck.

The first person to buy a new iPhone 6 in Perth, Australia, early this morning proceeded to drop it on the ground as he was being interviewed on live TV.

The young man, named Jack, and a Channel 9 reporter struggled to cut the plastic covering the box. As he excitedly opened it, the phone fell out and landed on the concrete.

“All good, all good,” he said.

Since Jack was a first person who got his iPhone 6, CPS Warranty Corporation offers him a free repair if he finds any damage on his new iPhone 6.