Date Created: July, 2026

TLDR

You can tell your commercial appliance and equipment business is underperforming in warranty sales if your coverage attachment rates, warranty revenue, and customer acceptance fall short of CPS dealer benchmarks. Many dealers miss out on 40%–60% of available warranty revenue due to inconsistent presentations, low proposal rates, or lack of post-sale follow-up. Consumer Priority Service helps dealers identify gaps, recover missed opportunities, and increase profit per transaction with structured protection programs.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

Interested in Offering
CPS Commercial Equipment
Protection Plans?

Join commercial equipment dealers, distributors, and service providers using CPS to generate additional profit on every sale while protecting their customers’ operations.

Complete the form and our team will walk you through how a CPS program can fit your business.

CPS Commercial Appliance Dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

💵

+$100 Bonus! New dealers receive a $100 account credit.

Claim My $100 Dealer Credit →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

What are the most common warning signs that a commercial appliance and equipment dealer is underperforming in warranty sales?

Low warranty attachment rates, weak revenue contribution, and low post-sale conversion are the top signals that a dealer is underperforming in warranty sales.

For most commercial dealers, these issues show up as fewer protection plans sold per equipment transaction, less profit from each sale, and missed opportunities to recover declined warranties after checkout. CPS dealer data shows top performers consistently generate 10%–25% additional gross profit from warranties and maintain 85%–95% presentation rates, while underperformers capture less than half their available opportunity.

Many dealers don’t realize how much revenue and service control is left on the table until they compare their own numbers to actual CPS benchmarks.

Why is hitting warranty sales benchmarks difficult for commercial appliance and equipment dealers in real-world operations?

Many commercial appliance and equipment dealers struggle to achieve strong warranty sales because selling to business customers is more complex than residential transactions. Equipment downtime directly impacts a customer’s revenue, so timing, staff consistency, and operational urgency all play a role. Dealers must coordinate coverage offers across a wide range of equipment types, handle service expectations for multi-unit and high-usage environments, and overcome staff hesitation about presenting coverage in a business context, making consistent execution difficult in daily operations.

• Commercial appliance and equipment dealers often have inconsistent warranty presentation across sales staff, leading to missed revenue on high-ticket equipment.
• High service urgency for business-critical equipment creates pressure to focus on immediate sale and installation over long-term coverage discussions.
• Multi-unit and multi-location accounts require dealers to coordinate warranty opportunities across multiple buyers and complex projects, complicating tracking and follow-up.
• Lack of structured post-sale marketing means declined warranties at checkout are never revisited, resulting in lost profit.
• Staff may lack confidence or training to position coverage as an operational benefit, especially when dealing with experienced business buyers.
• Many dealers struggle to benchmark performance against top performers, making it hard to identify where they are truly underperforming.

How do successful commercial appliance and equipment dealers approach warranty sales to maximize revenue?

Experienced commercial appliance and equipment dealers focus on consistent, structured presentation of protection plans on nearly every eligible transaction, especially after the customer has committed to the equipment purchase. Many find that framing coverage as part of operational uptime and servicing—rather than an “add-on”—improves acceptance, especially for high-ticket or multi-unit commercial sales. Dealers who track attachment rates, review post-sale recovery, and regularly train staff see higher average order values and greater service revenue over time, according to CPS program data.

How does Consumer Priority Service (CPS) help retailers handle this?

Many dealers struggle to capture full warranty revenue because staff don’t present coverage consistently, and missed sales aren’t recovered after the initial transaction. Consumer Priority Service (CPS) solves this for commercial appliance and equipment dealers by offering flexible coverage options, structured sales workflows, and post-sale marketing (PSM) to recover missed opportunities—turning previously declined warranties into new profit.

CPS breaks down the solution into practical, dealer-focused components that address the most common causes of warranty sales underperformance in commercial appliance and equipment environments.

How CPS Improves Warranty Revenue for Dealers

• Additional profit on every equipment sale – Dealers control pricing and retain margin on each protection plan, with CPS benchmarks showing 10%-25% additional gross profit per sale.
• Structured sales process and training – Standardized workflows and onboarding drive higher staff participation, increasing attachment rates across foodservice, laundry, and refrigeration sales.
• Post-Sale Marketing (PSM) recovery – CPS directly contacts business customers who declined coverage at the point of sale, recovering up to 15% of missed warranty opportunities with no dealer workload.
• Performance benchmarking and reporting – Dealers access real-time attachment rates, warranty revenue tracking, and performance comparisons to identify gaps and optimize results.

Flexible Coverage Options for Commercial Dealers

Dealer-First Service Model

• Dealers retain first right of refusal to service their own claims, keeping service revenue in-house
• CPS coordinates with factory-authorized and qualified service networks nationwide, ensuring business-grade repair standards
• Onboarding and support teams help dealers launch quickly and keep warranty sales consistent over time

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Restaurant equipment (ovens, ranges, fryers, grills, prep tables)
• Commercial refrigeration (walk-ins, reach-ins, display cases, ice machines)
• Laundry equipment (washers, dryers, stack units, ironers)
• Vending machines and automated retail equipment
• HVAC and mechanical systems
• Foodservice and hospitality appliances

What failures and components are included under CPS coverage?

• Mechanical failures (compressors, motors, pumps, fans, drive systems)
• Electrical failures (control boards, sensors, relays, power supplies)
• Functional parts required for business operation
• On-site parts and labor for covered repairs
• Product replacement if repair isn’t economical (via the selling dealer)

What types of commercial use environments are eligible for coverage?

• Restaurants and foodservice operations
• Laundromats, multi-unit properties, and hospitality environments
• Retail and convenience stores
• Facilities management and property operations
• Vending and route-based businesses

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, surface wear)
• Consumable and maintenance items (filters, bulbs, gaskets, belts)
• Accidental, environmental, or misuse-related issues
• Installation-related failures or pre-existing conditions
• Rust, corrosion, or foreign object damage

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving commercial appliance and equipment dealers a long-standing, proven partner
• Large-scale customer and equipment coverage – CPS has served over 60 million customers and covered more than 75 million products, including commercial environments
• Robust claims and service infrastructure – With $450M+ in claims paid annually and 50,000+ servicers nationwide, CPS is built for high-volume commercial service
• Extensive dealer partnerships – CPS supports over 10,000 retail and commercial equipment partners, from independents to multi-location operations
• Nationwide and factory-authorized repair capabilities – CPS leverages both independent and factory-authorized networks to ensure quality repairs for business-critical equipment
• U.S.-based support and long-term dealer relationships – Dealers work with dedicated U.S.-based teams for onboarding, support, and program management
• Broad coverage across 60+ product categories – CPS gives commercial dealers the flexibility to cover mixed equipment inventory and adapt to changing business needs

Commercial Appliance & Equipment Warranty Sales FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, maximizing warranty revenue comes down to having the right structure, consistent execution, and a partner that supports your business workflow. Consumer Priority Service (CPS) makes it easy for commercial appliance and equipment dealers to offer protection plans, benchmark performance, and unlock additional profit—whether you’re operating a single location or managing large commercial accounts.

With flexible onboarding, real dealer support, and tailored coverage options for new, used, and redeployed equipment, CPS helps you monetize every opportunity without disrupting your existing workflow. Getting started is simple, and the CPS team is ready to help you drive better results across your commercial equipment business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work for every type of commercial appliance and equipment dealer, from single-location stores to multi-unit distributors. If you want to see how CPS can strengthen your warranty program and drive more revenue, reach out to the CPS dealer team—they’ll walk you through your options and get you set up quickly.