Date Created: July, 2026

TLDR

You track the success of your commercial appliance and equipment extended warranty program by monitoring attachment rates, total revenue contribution, service revenue retained, customer retention, and net profitability. Consistent tracking gives you visibility into how coverage drives profit, reduces downtime risk for your customers, and supports your service business. CPS dealer data shows that dealers who measure these KPIs see 10%–25% higher profit per sale and stronger long-term retention.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Equipment
Protection Plans?

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CPS Commercial Appliance Dealer Warranties

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What key metrics should commercial equipment dealers use to evaluate warranty program performance?

The most important KPIs are warranty attachment rate, revenue contribution, service revenue generated from claims, and customer retention over time.

These metrics matter because they directly tie coverage offers to both profit and operational outcomes. If you’re not tracking how many sales include protection, how much revenue you’re generating from warranties, and how many claims your service department handles, you’re missing the clearest signals of program success.

• Warranty Attachment Rate – Percentage of eligible commercial units sold with coverage (CPS dealer data: top performers hit 85%-95% presentation rates and 25%-45% attachment rates on premium equipment)
• Warranty Revenue Contribution – Total gross profit and average order value (AOV) lift from warranty sales (CPS: 10%-25% additional gross profit, 8%-20% AOV increase)
• Service Revenue from Claims – Extra repair revenue when your team services covered claims (CPS: 10%-20% additional service revenue for dealers handling their own claims)
• Customer Retention – Repeat business and longer account lifecycles linked to post-sale support (CPS: 10%-20% retention lift for dealers servicing their own warranty claims)
• Profitability Indicators – Margin per coverage plan, share of total profit, and year-over-year growth (CPS programs: warranties frequently rank among the highest-margin products in commercial sales)

Why is tracking warranty program performance challenging for commercial appliance and equipment dealers in real operations?

Many commercial appliance and equipment dealers struggle to track warranty program performance because sales, service, and reporting often happen across multiple systems and teams. With high-volume, multi-unit equipment sales and complex service workflows, it’s easy to lose visibility into which customers have coverage, how much profit warranties are generating, and whether claims are handled in-house or through third parties. This makes it difficult to optimize revenue, measure program effectiveness, and ensure operational consistency, especially as business grows or spans multiple locations.

• Equipment sales and service are often managed in separate systems, making it hard to connect warranty sales to claims and revenue
• Commercial dealers frequently lack standardized reporting tools, leading to inconsistent tracking across locations or sales teams
• Multi-unit and high-volume environments create complexity in monitoring which products are covered and which customers are eligible for renewals or post-sale marketing
• Service revenue from warranty claims is often missed or untracked if repairs are handled externally or not linked to the original sale
• Downtime and repair urgency in commercial settings can push dealers to prioritize immediate fixes over program tracking, leading to lost long-term data
• Warranty program profitability can be diluted by unclear attachment rates, inconsistent sales execution, or poor service coordination

What do high-performing commercial appliance dealers do differently when tracking warranty performance?

Many commercial appliance and equipment dealers who excel at tracking warranty performance consistently integrate reporting into their daily workflow—reviewing attachment rates, monitoring service revenue from claims, and benchmarking location performance against group averages. Successful dealers also hold staff accountable for warranty presentations and use real data to adjust sales training, post-sale outreach, and service participation. CPS dealer feedback shows that those who track warranty KPIs regularly are able to double their program profitability compared to stores with ad hoc or manual tracking.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers struggle with fragmented reporting, missed service revenue, and inconsistent sales tracking because warranty programs often operate separately from core sales and service systems. This disconnect leads to missed profit opportunities and less control over claims, especially in environments where downtime directly impacts revenue.

Consumer Priority Service (CPS) solves this by providing dealers with a single platform for warranty order entry, program tracking, and claims coordination—whether you’re selling new commercial refrigeration, restaurant equipment, laundry systems, or HVAC. CPS enables dealers to measure attachment rates, track warranty revenue, monitor service participation, and benchmark store or location performance, all while creating additional profit on every covered unit. Because CPS programs are designed around commercial dealer workflows, you can start simple or scale into automation with full reporting and operational support.

CPS gives commercial appliance and equipment dealers a toolkit to monitor, manage, and grow warranty program performance in real-world operations.

CPS Coverage Program Types

• All CPS program types include detailed reporting tools for tracking sales, claims, and service metrics
• Dealers can view program performance, claims resolution, and profit trends in real time
• Attachment rate, revenue, and service metrics are benchmarked across CPS dealer network for continuous improvement

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment are eligible for CPS coverage?

• Restaurant and foodservice equipment (ovens, fryers, ranges, prep tables, refrigeration)
• Commercial refrigeration (walk-in coolers, freezers, merchandisers, reach-in units)
• Laundry equipment (commercial washers, dryers, stack units, finishing equipment)
• Vending and unattended retail equipment
• HVAC and mechanical systems
• Most high-use, revenue-generating commercial appliances and equipment

What failures and components are covered under CPS protection plans?

• Mechanical failures (compressors, motors, pumps, drive systems, fans)
• Electrical failures (control boards, relays, internal wiring, sensors)
• Functional components required for operation (heating elements, sealed systems, valves)
• Parts and labor for covered repairs
• On-site service for commercial locations, when applicable
• Product replacement through the selling dealer if repair is not economical

What is NOT covered under CPS commercial appliance and equipment plans?

• Cosmetic damage (scratches, dents, paint)
• Consumables and wear items (filters, bulbs, gaskets, belts, hoses)
• Misuse, improper operation, or lack of maintenance
• Environmental/external damage (flood, fire, water intrusion, storm)
• Installation or infrastructure issues (incorrect hookups, building plumbing/electrical)
• Accidental damage (unless optional coverage is added)

How do coverage terms and timing work for commercial environments?

• CPS coverage can begin after the OEM warranty ends or after a dealer’s own limited warranty (for open box, used, or refurbished equipment)
• Coverage terms are flexible—typically 2–5 years, customized to match equipment lifecycle and business model
• Programs are designed to protect equipment during high-risk, high-usage years
• Dealers control pricing and can offer coverage on both new and used equipment

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting the industry since 1990, giving commercial appliance and equipment dealers a stable, proven partner
• Broad customer and equipment coverage – CPS has protected 75 million products for over 60 million customers, demonstrating deep experience with both commercial and residential inventory
• Strong claims and service infrastructure – With more than $450 million in claims paid annually and a network of 50,000+ servicers nationwide, CPS can support high-volume commercial service needs and minimize downtime
• Extensive dealer partnerships – Over 10,000 retail and commercial partners work with CPS, including independent dealers, multi-location operations, and commercial equipment providers
• Nationwide and factory-authorized support – CPS offers both independent and factory-authorized repair capabilities, ensuring reliable service for revenue-critical commercial appliances and equipment
• U.S.-based support and long-term dealer relationships – Dealers work with a dedicated, U.S.-based team focused on onboarding, training, and ongoing operational support
• Flexible coverage across more than 60 product categories – CPS allows dealers to offer coverage across a broad mix of commercial equipment and appliance inventory

Commercial Appliance & Equipment Warranty Program FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

For commercial appliance and equipment dealers looking to boost revenue, simplify tracking, and strengthen service, Consumer Priority Service (CPS) offers a flexible, dealer-focused solution that works with your current operation. You can start with simple order entry or scale into full automation, all while getting access to sales and service reporting, onboarding support, and real human guidance.

Whether you’re running a single store or managing multi-location operations, CPS makes it easy to add protection plans, track KPIs, and keep service revenue in-house—helping you grow profit without added complexity.

CPS is here to help you

Consumer Priority Service (CPS) is built to work for any commercial appliance and equipment dealer setup, from high-volume operations to single-location stores. For tailored guidance on program setup, reporting, and maximizing profit, just reach out to CPS and see how easily you can get started.