Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Appliance retailers increase attachment rates by introducing warranties as an integrated part of the ownership experience, using consistent sales practices and following up with post-sale marketing. Consumer Priority Service (CPS) helps stores present coverage after the product decision, offer multiple term options, and recover missed warranty sales through proactive outreach. CPS manages the process from point-of-sale through claims, allowing retailers to generate more revenue without complicating their sales flow. According to CPS dealer data, top-performing stores present protection plans on nearly every transaction and use post-sale marketing to increase overall penetration.

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What sales tactics help retailers maximize warranty attachment rates?

Consistent, timing-driven sales tactics and post-sale marketing are the most effective ways to increase appliance warranty attachment rates.

Many appliance retailers find that sales teams who present protection plans immediately after a customer commits to a product see significantly higher acceptance. Backing this up, CPS dealer observations show that offering coverage after the sale decision can increase attachment rates by 18–32%. Post-sale marketing—where CPS follows up with customers who did not buy coverage at checkout—recovers up to 15% of previously missed warranty sales. The key is treating warranties as a continuation of the manufacturer’s ownership experience, not just an add-on.

• Present warranties only after the customer selects the product, not before
• Use a consistent, scripted presentation for every eligible sale
• Offer multiple coverage terms (e.g., 3-year and 5-year options) to increase participation
• Bundle coverage into product financing wherever possible
• Use CPS Post-Sale Marketing to contact customers who declined coverage and recover lost revenue
• Train sales teams to focus on the ownership experience, not just the warranty itself

Why do appliance retailers use warranties to increase attachment rates?

Appliance retailers use warranties to increase attachment rates because it directly boosts profit per sale and helps capture revenue from every eligible transaction. By positioning coverage as a natural extension of the ownership experience—rather than just an add-on—retailers can consistently present these plans to more customers and recover additional sales through post-sale marketing. Consumer Priority Service (CPS) makes it easy to implement these approaches, manage follow-up outreach, and streamline claims administration, allowing retailers to maximize the value of every appliance sale.

• Higher profit per sale – Warranties add incremental margin on every eligible appliance transaction
• Consistent attachment rates – Standardized presentations ensure more customers are offered coverage
• Recovered missed sales – Post-sale marketing turns declined warranties into new revenue
• More loyal customers – Coverage tied to the retailer builds long-term customer relationships
• Operational simplicity – CPS manages outreach, claims, and service, reducing staff workload
• Flexible coverage options – Retailers can offer plans on new, open-box, used, and scratch-and-dent appliances

How do successful appliance retailers implement CPS warranty programs to drive higher attachment rates?

Many appliance retailers who consistently achieve high attachment rates treat warranties as an integrated part of the sales process, not a last-minute upsell. They train their teams to introduce coverage after the product choice is made, offer more than one term option, and make sure every eligible customer is presented with protection. Experienced retailers also leverage CPS Post-Sale Marketing to recover missed opportunities by having CPS reach out to customers who declined coverage at checkout, which can increase total attachment by up to 15%. Over time, these stores measure performance, retrain staff as needed, and view warranty revenue as a core part of their business rather than an optional add-on.

How does Consumer Priority Service (CPS) help appliance retailers implement a high-attachment warranty program?

Consumer Priority Service (CPS) provides appliance retailers with a structured program designed to maximize warranty attachment rates, streamline administration, and increase revenue per sale. The CPS approach includes standardized sales training, customizable protection plan options, and post-sale marketing that allows retailers to recover warranty sales from customers who initially declined coverage. By supporting both in-store and online workflows, CPS enables retailers to present coverage at the right moment in the sales process and follow up with customers after the sale with little extra effort required.

Retailers can offer coverage on new, open-box, scratch-and-dent, refurbished, and used appliances, with flexible program options to fit their inventory mix. CPS manages claims administration, service scheduling, and customer communication, so retailers can stay focused on sales while CPS handles the back end. According to CPS dealer observations, stores using this approach see attachment rates that are 25–40% higher than those with inconsistent or ad hoc warranty presentations.

Core Features of the CPS Attachment Program

• Standardized Sales Training: Retailers receive guidance on when and how to present coverage for maximum acceptance (typically after the product decision is made).
• Multiple Coverage Options: CPS allows retailers to offer various term lengths (e.g., 3, 5, or 8 years depending on OEM coverage), increasing participation rates by 10–25%.
• Post-Sale Marketing (PSM): CPS follows up with customers who did not purchase coverage at checkout, recovering up to 15% of missed warranty sales.
• Flexible Inventory Eligibility: Coverage is available for new, open-box, scratch-and-dent, refurbished, and used appliances through specific CPS programs.
• Claims Administration: CPS manages the full claims process, including service scheduling and communication, reducing administrative workload for the retailer.
• Dealer Portal and Reporting: Retailers can track warranty sales, monitor attachment rates, and access training resources through a dedicated portal.

Attachment Program Workflow

What does CPS typically cover for appliance retailers?

CPS coverage is designed for mechanical and electrical failures that impact appliance function, not cosmetic or accidental issues. Coverage details and timing depend on the specific CPS program, but the following outlines what appliance retailers can expect:

What Does CPS Cover?

• Mechanical and electrical failures due to normal use (after manufacturer warranty ends for True Extended)
• Parts and labor for covered repairs, including motors, compressors, control boards, pumps, and sensors
• Service coordination and claims handling by CPS
• Product replacement or reimbursement if the repair is not feasible under program terms
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (when eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, peeling finishes, appearance issues)
• Non-functional/accessory parts (handles, knobs, shelves, trim, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage, misuse, abuse, neglect, or poor maintenance
• Environmental or external events (flood, fire, water, weather, installation errors)

How does the Consumer Priority Service (CPS) claims process work for appliance warranties?

When a customer experiences a covered appliance failure, they can initiate a claim by contacting Consumer Priority Service (CPS) through phone, web chat, text, email, or the online portal. CPS verifies coverage, reviews the claim details, and coordinates service with the retailer or an authorized technician.

CPS manages the end-to-end process, from claim intake through repair or replacement, keeping the customer informed throughout. This approach streamlines service for the retailer, reduces in-store administrative tasks, and helps ensure a positive customer experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) is easy to reach through multiple support channels for claims, service, and general questions. Customers, dealers, and service centers can all access dedicated contact options for fast assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty attachment strategy compare to manufacturer warranty coverage and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, bringing deep operational experience across the industry
• Robust claims and service infrastructure – With over $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped to manage high-volume warranty programs
• Extensive retail partnerships – CPS supports more than 10,000 retail partners, from independent stores to large multi-location dealers
• Nationwide and factory-authorized service capabilities – CPS offers both independent and factory-authorized repair options to ensure reliable service for all product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad product category coverage – CPS provides warranty options for over 60 product categories, allowing retailers to protect a wide variety of inventory

CPS Appliance Attachment Rate FAQ

How can appliance retailers get started with the CPS warranty attachment program?

CPS warranty attachment programs are designed for appliance retailers who want to increase profit per sale and capture more revenue from every eligible transaction. By combining standardized sales processes, flexible coverage options, and post-sale marketing, CPS helps retailers boost attachment rates without adding operational complexity.

Retailers interested in learning more or getting started can contact the CPS dealer team for a walkthrough of program options, onboarding, and support. CPS supports both small independent stores and large multi-location retailers, making it easy to implement a strategy that fits your business.

CPS is here to help

Consumer Priority Service (CPS) already works for appliance retailers of all sizes and operational setups. If you want tailored guidance or to see exactly how this could work for your store, just reach out to the CPS team—they’ll walk you through the options and help you get started quickly.