Date Created: June, 2026 – This reflects current appliance warranty programs and retailer best practices.

TLDR

Successful appliance retailers use warranty programs to build lasting relationships by offering coverage that extends beyond the initial sale and keeps customers connected to the store. Programs like Consumer Priority Service (CPS) include post-sale communication, clear claims support, and flexible protection options that encourage repeat business and referrals. CPS programs are structured to help retailers stay involved throughout the ownership cycle, not just at the point of purchase. This approach helps retailers increase retention, generate additional revenue, and strengthen customer loyalty, with CPS dealer observations showing that positive post-sale experiences often lead to higher repurchase rates and more word-of-mouth business.

CPS APPLIANCE WARRANTY PROGRAM

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What CPS warranty options help appliance retailers build long-term relationships?

CPS offers several protection programs that allow retailers to support customers throughout the appliance ownership cycle.

True Extended coverage starts after the manufacturer warranty ends, giving customers peace of mind for up to 6–8 years in total depending on the brand. 50% Back coverage provides a refund if the plan goes unused, which gives customers another reason to return to the retailer. The SND (Scratch & Dent), Refurbished, and Open Box Card programs let retailers offer coverage on discounted or pre-owned inventory, which builds trust and confidence among value-focused buyers.

• CPS True Extended: Coverage begins after manufacturer warranty ends; supports long-term customer relationships by keeping the retailer involved in post-warranty support.
• CPS 50% Back: Offers a partial refund if unused, incentivizing customers to return and reinforcing store loyalty.
• SND / Refurb / Open Box Coverage: Enables retailers to extend protection to scratch-and-dent, refurbished, and open-box inventory—helping retailers serve a wider range of customers and build trust even on discounted products.

Retailers using these programs often see higher customer retention, more referrals, and increased repeat business, according to CPS dealer data. The flexibility to cover different inventory types is a key advantage over traditional warranty options.

Why do appliance retailers use warranty programs to build long-term relationships?

Appliance retailers use warranty programs from Consumer Priority Service to create ongoing connections with their customers well beyond the point of sale. These programs give retailers a simple way to extend the ownership experience, encourage repeat business, and deliver service that strengthens trust over time. By offering coverage options like True Extended, 50% Back, and SND coverage, retailers can stay involved throughout the entire product lifecycle—handling claims, supporting repairs, and making it easy for customers to come back to the store. According to CPS dealer trends, stores that focus on post-sale engagement through warranty programs consistently see higher retention, more referrals, and increased lifetime customer value.

• Creates additional profit and recurring revenue – warranty programs generate margin on every covered sale and encourage repeat business
• Builds customer trust and loyalty – long-term coverage and post-sale support keep customers connected to the retailer
• Encourages repeat purchases and referrals – positive claims and service experiences lead to higher repurchase rates and more word-of-mouth business
• Supports multiple inventory types – programs like True Extended and SND coverage allow protection on new, open-box, scratch-and-dent, and used appliances
• Simplifies claims and service coordination – CPS manages the claims process, reducing dealer workload and keeping the retailer involved when desired
• Provides post-sale marketing opportunities – CPS outreach recovers missed warranty sales and strengthens ongoing customer relationships

How do successful appliance retailers use CPS warranty programs to maximize long-term customer relationships?

Many successful appliance retailers find that warranty programs from Consumer Priority Service work best when integrated into a broader customer loyalty and retention strategy, not just as a one-time upsell. Experienced retailers often present coverage as part of the overall ownership experience, stay in touch with customers through post-sale marketing, and actively support the claims process to reinforce trust and reliability. CPS retailer data shows that stores combining proactive post-sale communication, flexible coverage options, and responsive claims support often achieve higher repeat purchase rates, more referrals, and stronger long-term relationships than those who treat warranties as a transactional add-on.

How do CPS warranty programs work for building long-term customer relationships?

Consumer Priority Service warranty programs are structured to keep appliance retailers involved with customers throughout the full ownership cycle. Retailers can offer coverage that extends beyond the manufacturer warranty, support claims and repairs directly or through the CPS network, and use post-sale marketing to maintain ongoing communication. CPS programs like True Extended, 50% Back, and SND coverage provide options for new, discounted, and pre-owned appliances, letting retailers serve a broad range of customers while retaining service opportunities and revenue from each engagement.

Retailers interact with CPS by presenting coverage during the sale, following up with customers post-purchase, and participating in claims support if desired. CPS manages claims administration, customer communication, and service coordination, while retailers benefit from increased loyalty, more referrals, and additional profit with minimal operational overhead. According to CPS program data, stores using structured warranty workflows see stronger retention and more recurring business than those relying only on transactional sales.

Core Components of Consumer Priority Service Warranty Programs

• True Extended Coverage – Coverage begins after the manufacturer warranty ends, providing up to 6–8 years of total protection on eligible appliances depending on OEM warranty length.
• 50% Back Coverage – Five-year protection plan with a refund incentive if the customer never files a claim, encouraging repeat store visits and ongoing engagement.
• SND / Refurb / Open Box Card Programs – Expands eligibility to scratch-and-dent, refurbished, and open-box inventory, letting retailers cover more of their product mix.
• Post-Sale Marketing (PSM) – CPS follows up with customers who declined coverage at checkout, creating additional sales and ongoing communication without extra effort from the retailer.
• Dealer Service Participation – Retailers can service their own claims or have CPS coordinate repairs, keeping the dealer involved and protecting service revenue.
• Claims Administration & Support – CPS manages claim intake, customer support, and service coordination, ensuring a consistent, positive customer experience tied back to the retailer.

Program Workflow Table

What does CPS typically cover for appliance retailers?

CPS appliance warranty programs are designed to cover the real mechanical and electrical failures that can disrupt appliance ownership—but they do not cover cosmetic, accidental, or maintenance-related issues.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends (motors, compressors, control boards, pumps, sensors, etc.)
• Parts and labor required for covered repairs
• Service coordination through CPS and access to factory-authorized or qualified repair providers
• Replacement or reimbursement if repair is not feasible (per plan terms)
• Coverage available for new, open-box, scratch-and-dent, and qualifying used appliances under eligible programs
• Added benefits like food spoilage (for refrigerators/freezers) and laundry credits (for washers/dryers) when included in the plan

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, or appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim, glass panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses, fuses)
• Accidental damage (impacts, drops, spills, physical abuse)
• Environmental damage (flooding, fire, storms, power surges, improper installation)
• Pre-existing conditions or failures that occurred before coverage began

How does the CPS claims process work for appliance retailers and their customers?

When a customer experiences a covered appliance failure, they can initiate a claim directly with CPS by phone, web chat, portal, text, or email. CPS verifies coverage, collects information about the issue, and coordinates the next steps, whether that means scheduling a repair or reviewing for replacement.

CPS manages the entire claims administration process, including assigning service, communicating with the customer, and handling payments to servicers. This approach keeps the retailer connected to the customer while reducing the store’s administrative workload and ensuring the claims experience reflects positively on the business.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach, offering multiple support channels for customers, appliance retailers, and service centers. Whether you need claims help, program support, or general assistance, CPS provides direct, responsive communication options.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How do CPS warranty programs compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – Over 75 million products covered for more than 60 million customers, reflecting deep operational knowledge across the U.S.
• Strong claims and service infrastructure – $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, so retailers can rely on robust support
• Extensive retail partnerships – Over 10,000 retail partners, including independent stores and multi-location dealers, trust CPS for their warranty programs
• Nationwide and factory-authorized service – CPS works with both independent and factory-authorized networks, ensuring reliable repairs on a wide range of products
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, ongoing support, and partnership
• Broad category expertise – CPS covers 60+ product categories, giving appliance retailers flexibility to protect all types of inventory

Appliance Retailer Warranty Programs FAQ

How can appliance retailers get started with CPS warranty programs?

Warranty programs from Consumer Priority Service are designed for appliance retailers who want to build long-term customer relationships, increase retention, and create additional profit from every sale. By integrating flexible coverage options like True Extended, 50% Back, and SND protection, retailers can stay connected with customers throughout the ownership cycle and stand out in a crowded market.

Retailers interested in getting started with CPS warranty programs can take advantage of straightforward onboarding, training, and ongoing support. Whether you’re a single-store operation or a multi-location dealer, the CPS team is ready to tailor the right program for your business and help you maximize long-term customer value.

CPS is here to help you

Consumer Priority Service (CPS) already supports appliance retailers of all sizes and sales models. If you want tailored guidance or want to see how CPS warranty programs could work for your store, the CPS dealer team can walk you through the setup and help you get started right away.