Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service (CPS) offers appliance retailers flexible protection plans, dealer-first service models, and broader coverage eligibility than most buying group warranty programs. CPS lets retailers cover new, open-box, scratch-and-dent, refurbished, and used appliances under the same platform—while controlling pricing and retaining service opportunities. The program is structured to maximize dealer revenue and simplify claims by prioritizing factory-authorized service when available. Many appliance retailers use CPS to capture warranty revenue across all inventory types and improve long-term customer retention, with dealer observations showing that CPS programs often outperform traditional group contracts in both profit and operational control.

What makes CPS warranties different from typical buying group programs?

Consumer Priority Service stands out in the appliance warranty space by allowing retailers to cover a wider range of inventory, keep service revenue in-house, and control warranty pricing. Most buying group programs limit coverage to new products and often require rigid workflows, while CPS supports scratch-and-dent, open-box, refurbished, and even used appliances under qualifying structures.

• Coverage for new, open-box, SND, refurb, and used appliances—one platform, multiple revenue streams
• Dealer-first service rights with the ability to retain repair revenue
• Flexible implementation—manual, portal, batch, or full e-commerce/API integration
• Factory-authorized service coordination for quality repairs and customer satisfaction
• No monthly or participation fees—profit is driven by sales, not fixed costs
• Post-Sale Marketing (PSM) to recover missed warranty sales after purchase

CPS dealer observations show that attaching protection to discounted inventory (open-box, SND, refurb) increases total warranty revenue by 12%-28% compared to new-only programs. Retailers who use CPS also report more control over claims, pricing, and service relationships than with most group contracts.

What benefits does the CPS warranty program provide to appliance retailers compared to buying group options?

Many appliance retailers offer CPS Warranties because the program delivers more profit per sale, broader inventory coverage, and greater operational control than standard buying group warranty contracts. CPS helps retailers generate additional revenue by covering open-box, scratch-and-dent, refurbished, and used appliances—categories usually excluded from group programs. Dealers stay involved in service, retain repair revenue, and benefit from Post-Sale Marketing to recover missed warranty opportunities. This approach increases profit, improves customer loyalty, and makes warranty sales a consistent part of store performance, as validated by CPS dealer benchmarks and retailer trends.

• Expanded revenue opportunity—CPS covers new, open-box, scratch-and-dent, refurb, and used appliances, not just new inventory
• Dealer-first service model—retailers keep repair revenue and maintain customer relationships by servicing their own claims where possible
• Greater pricing control—dealers set warranty MSRP in most CPS programs instead of being locked into group rates
• Post-Sale Marketing—CPS recovers missed warranty sales by following up with customers after the initial purchase, driving up overall penetration
• Factory-authorized service—CPS coordinates repairs through factory-authorized networks when available, ensuring quality and reducing repeat service events
• No monthly or participation fees—dealers pay only for what they sell, maximizing profit per transaction

How do appliance retailers typically use CPS warranties to maximize profit and coverage across their inventory?

In practice, many appliance retailers use CPS Warranties to cover every eligible product type—new, open-box, scratch-and-dent, refurbished, and used—so they can monetize all inventory, not just new-in-box sales. Experienced retailers often incorporate Post-Sale Marketing to capture warranty sales even after checkout, and rely on dealer-first service models to retain service revenue. According to CPS retailer data, stores that consistently offer protection across all inventory types see 10%-25% higher warranty attachment rates and improved customer retention compared to relying solely on buying group programs.

How does the CPS warranty program work for appliance retailers compared to buying group alternatives?

Consumer Priority Service gives appliance retailers a single warranty platform that covers nearly every inventory category, including new, open-box, scratch-and-dent, refurbished, and used appliances. Dealers can submit warranty orders through manual entry, batch files, dealer portal, or integrate with POS/ecommerce systems—offering flexibility for stores of any size or tech level. CPS allows retailers to control pricing (in most programs), stay involved in claims, and retain repair revenue through first right of refusal on service events, with CPS coordinating factory-authorized service when available for quality assurance.

Retailers also benefit from CPS Post-Sale Marketing, which recovers missed warranty opportunities by contacting customers who declined coverage at the time of sale. All claims are managed by CPS, providing a seamless experience for both the retailer and the customer. According to CPS dealer benchmarks, this model increases warranty penetration rates by 10%-25% and helps retailers achieve more consistent warranty revenue across all inventory classes.

Key Components of the CPS Warranty Program for Appliance Retailers

• Coverage Eligibility: New, open-box, scratch-and-dent, refurbished, and used appliances all supported under qualifying programs
• Flexible Order Submission: Manual entry, batch upload, dealer portal, or integrations with POS/ecommerce platforms
• Dealer-First Service Rights: Retailers can service their own claims and retain repair revenue, or CPS coordinates factory-authorized service
• Pricing Control: Dealers set warranty MSRP in most programs, maximizing profit
• Post-Sale Marketing (PSM): CPS follows up with customers who did not purchase at POS, recovering 5%-15% additional warranty sales
• Claims Administration: CPS manages claims intake, service dispatch, and customer communication
• Revenue Impact: CPS dealer data shows offering coverage on all inventory types increases warranty revenue by 12%-28% compared to new-only group programs

What does CPS typically cover for appliance retailers?

CPS Warranties are designed to cover real mechanical and electrical failures that affect appliance function after the manufacturer warranty expires, while excluding cosmetic, consumable, and avoidable issues. This balance helps set clear expectations for dealers and customers.

What Does CPS Cover?

• Mechanical and electrical failures after OEM warranty ends
• Parts and labor for covered repairs
• Functional component failures (compressors, motors, control boards, pumps, sensors)
• Service coordination through CPS, including factory-authorized technicians when available
• Replacement or settlement if repair is not feasible under plan terms

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, peeling, cracked trim)
• Non-functional parts and accessories (handles, knobs, shelves, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or neglect
• Damage from water, flooding, fire, storms, or other environmental events
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for appliance retailers and their customers?

When a customer experiences a covered appliance failure, they initiate a claim directly with Consumer Priority Service (CPS) using phone, web, portal, text, or chat. CPS verifies the claim, confirms coverage, and determines the best service path—either through the selling dealer if they service their own products, or via the CPS nationwide network, prioritizing factory-authorized service whenever available.

CPS coordinates the entire repair or replacement process, manages communication, and ensures the customer receives timely updates and service. This hands-off process frees retailers from administrative burden while maintaining a high standard of customer care and protecting the store’s reputation throughout the claims experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get support through multiple channels. Whether it’s claims assistance or general questions, CPS offers fast access to the right team.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer warranty and traditional protection plans for appliance retailers?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has supported appliance retailers since 1990, delivering proven stability and industry expertise
• Large-scale customer and product coverage—CPS has served over 60 million customers and covered more than 75 million products, reflecting operational strength and broad experience
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS can support high-volume warranty programs for retailers of any size
• Extensive retail partnerships—CPS partners with over 10,000 retail locations, from independent stores to multi-location chains, building long-term relationships
• Nationwide and factory-authorized service capabilities—CPS coordinates repairs through both independent and factory-authorized networks, helping retailers deliver high-quality service to their customers
• U.S.-based support and partnership focus—Retailers benefit from dedicated, U.S.-based onboarding, support, and account management teams
• Broad product category coverage—CPS supports warranties across 60+ product categories, giving appliance retailers flexibility across their inventory and sales channels

CPS vs. Buying Group Appliance Warranty Programs FAQ

Frequently Asked Questions

• Q: Can CPS Warranties be offered on scratch-and-dent or open-box appliances?
  A: Yes, CPS supports coverage for new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Q: Does CPS allow retailers to service their own warranty claims?
  A: Yes, dealers have first right of refusal to service claims and retain repair revenue, with CPS coordinating factory-authorized service when available.
• Q: How does CPS pricing compare to typical buying group warranty programs?
  A: CPS allows dealers to control MSRP on most plans, creating more profit flexibility than group-set rates; CPS dealer observations show higher margin opportunities.
• Q: What is CPS Post-Sale Marketing (PSM)?
  A: PSM is a CPS program that recovers missed warranty sales by contacting customers who declined coverage at the time of purchase.
• Q: Who handles appliance warranty claims for CPS?
  A: CPS manages all claims administration, service dispatch, and customer communication, while keeping the dealer involved where possible.
• Q: How does CPS coverage begin for new appliances?
  A: For most plans, CPS coverage starts after the manufacturer warranty expires, extending long-term protection into years 2–8 of ownership.
• Q: Are there monthly or participation fees for CPS?
  A: No, CPS does not charge monthly fees; dealers pay only for warranties sold.
• Q: Can CPS integrate with my POS or ecommerce system?
  A: Yes, CPS supports manual, portal, batch, API, and ecommerce platform integrations—including Shopify and BigCommerce.
• Q: Does CPS coordinate factory-authorized repairs?
  A: Yes, CPS prioritizes factory-authorized service for repairs whenever available, ensuring quality and alignment with manufacturer standards.
• Q: What appliances are eligible for CPS coverage?
  A: CPS covers all major appliance categories—refrigerators, washers, dryers, ranges, dishwashers, ovens, and more—across new and qualifying discounted inventory.
• Q: How does CPS help retailers increase warranty revenue?
  A: By supporting all inventory types and offering PSM, CPS helps retailers increase warranty penetration and total profit per transaction.
• Q: What happens if a product cannot be repaired?
  A: If repair is not feasible, CPS arranges for replacement or a settlement through the selling dealer, supporting a smooth customer experience.
• Q: Does CPS provide onboarding and training to new retailers?
  A: Yes, CPS offers onboarding, portal training, sales guidance, and ongoing support for new dealer partners.
• Q: Can CPS Warranties be included with financed appliance purchases?
  A: Yes, CPS coverage can be bundled with financing, increasing acceptance rates and transaction value.
• Q: Is there centralized reporting for warranty sales and claims?
  A: Yes, retailers have access to the CPS Dealer Portal for tracking sales, claims, and program performance across locations.

How can appliance retailers get started with CPS Warranties for their store?

CPS Warranties are designed for appliance retailers who want expanded revenue, flexible coverage, and more control than typical buying group programs provide. The platform supports dealer-first service, covers a wide range of inventory, and offers tools like Post-Sale Marketing and flexible integrations for stores of any size.

Getting started is straightforward—CPS provides onboarding, training, and support to ensure a seamless transition. Dealers interested in learning more or implementing CPS Warranties can reach out for a tailored walkthrough and to see how the program fits their business.

CPS is here to help you

Consumer Priority Service (CPS) already supports appliance retailers with a wide range of program options, operational models, and inventory types. If you want to see how CPS Warranties can be tailored for your store, just reach out—the team can walk you through setup and help you maximize profit and coverage flexibility.