Date Created: June, 2026. This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service (CPS) enables appliance retailers to increase profitability by turning protection plans into a high-margin revenue stream. Retailers can offer CPS warranties at the point of sale, recover additional sales through post-sale marketing, and monetize open-box, scratch-and-dent, and used inventory that competitors often cannot cover. CPS manages claims, coordinates factory-authorized repairs when available, and supports retailers in retaining service revenue. According to CPS dealer observations, stores consistently offering protection plans see a 10%-25% boost in gross profit on appliance transactions.

What are the main ways CPS helps appliance retailers drive new profit?

Consumer Priority Service increases dealer profitability by providing multiple revenue channels beyond the initial appliance sale.

Retailers use CPS to capture warranty revenue at the point of sale, recover missed opportunities through post-sale marketing, and generate profit on inventory categories often missed by traditional warranty providers. The program structure allows dealers to keep service revenue when they handle their own repairs and ensures margins are protected regardless of inventory type. According to CPS program data, top-performing stores using standardized protection plan presentations and post-sale outreach consistently achieve 10%-25% higher profit per customer than those not leveraging these strategies.

• Point-of-sale warranty sales – Offer coverage during the appliance purchase to increase average order value and margin.
• Post-sale marketing (PSM) – CPS follows up with customers who declined coverage, recovering up to 15% of missed warranty revenue without extra dealer workload.
• Open-box, scratch-and-dent, and used inventory coverage – Turn discounted, non-traditional inventory into new profit opportunities with unique CPS programs.
• Dealer-serviced claims – Dealers retain service revenue by handling their own claims when desired, aligning with CPS’s factory-authorized service model where possible.
• Flexible workflow and integrations – Dealers can start with manual order entry or scale to full automation (Shopify, BigCommerce, API), making it easy to launch and grow the program at any operational stage.

What benefits does CPS provide appliance retailers looking to increase profitability?

Many appliance retailers use Consumer Priority Service because it creates additional profit on every appliance sale without adding operational complexity. CPS allows stores to capture warranty revenue at the point of sale, recover missed sales through post-sale marketing, and generate margin on open-box and discounted inventory. The program is designed to fit how retailers already operate, with options for dealer-serviced claims and flexible integration. As a result, stores see higher average order value, improved customer retention, and more predictable profit growth—especially when leveraging both point-of-sale and post-sale revenue channels.

• Increases profit per sale by attaching warranties and protection plans to appliance transactions
• Recovers missed warranty revenue through CPS Post-Sale Marketing, converting declines into additional sales
• Unlocks margin on open-box, scratch-and-dent, and used inventory by offering coverage competitors often cannot
• Allows dealers to keep service revenue by servicing their own customers when desired
• Simplifies administration with flexible workflows, integrations, and claims support
• Improves customer retention and loyalty by supporting long-term ownership with factory-authorized service when available

How do appliance retailers actually use CPS to increase profitability?

In practice, many appliance retailers integrate CPS protection plans directly into their sales process and make post-sale marketing a routine part of their revenue strategy. Experienced stores present warranties consistently at checkout, then rely on CPS to follow up with customers who declined coverage, capturing a portion of those missed opportunities. Dealers with service departments often handle their own claims, which allows them to keep both the initial warranty profit and additional service revenue. Over time, retailers see the most success when they treat CPS as a core part of the business—not just an add-on—for both new and discounted inventory.

How does Consumer Priority Service (CPS) actually work for appliance retailers?

Consumer Priority Service offers appliance retailers a flexible platform to sell protection plans at the point of sale, recover missed warranty revenue after checkout, and monetize inventory ranging from new to open-box and used. Retailers can offer CPS warranties on major appliances, electronics, and other categories, with programs structured to begin coverage after the manufacturer warranty expires or start immediately on products without OEM coverage. CPS manages claims administration, coordinates service—prioritizing factory-authorized repairs when possible—and simplifies the process for both dealers and customers.

Retailers can start with manual order entry or leverage integrations with platforms like Shopify and BigCommerce for automated processing. CPS provides onboarding, training, and ongoing support, allowing appliance stores to control pricing, retain service revenue if they handle their own repairs, and track program results through the CPS dealer portal. According to CPS dealer feedback, stores using standardized protection plan presentation and follow-up see a 10%-25% increase in gross profit, while automation and post-sale marketing drive even stronger results over time.

Core Program Features of CPS for Appliance Retailers

• Multiple Revenue Channels – Sell coverage at the point of sale, recover missed warranty sales post-purchase, and monetize discounted or used inventory.
• Flexible Coverage Eligibility – Offer protection on new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Dealer-First Servicing – Retailers can service their own claims and retain repair revenue; CPS coordinates factory-authorized service when available.
• Claims Administration – CPS manages claim intake, eligibility review, service assignment, and customer communication, reducing dealer workload.
• Post-Sale Marketing (PSM) – CPS contacts customers who declined coverage, converting up to 15% of missed warranty sales into new revenue (CPS program data).
• Integration Options – Dealers can start with manual processes or fully automate with Shopify, BigCommerce, or API integrations.
• Reporting & Visibility – Track sales, claims, and program performance through the CPS dealer portal for better decision-making.

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real-world mechanical and electrical failures—not cosmetic, accidental, or environmental issues. Here’s a quick breakdown of what’s included and excluded for appliance retailers offering CPS plans.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty expires
• Parts and labor for covered repairs, including motors, compressors, pumps, control boards, and sensors
• Service coordination through CPS, using factory-authorized technicians whenever possible
• Replacement or reimbursement if the appliance cannot be repaired
• Protection options for new, open-box, scratch-and-dent, refurbished, and used appliances (when eligible)
• Food spoilage reimbursement for covered freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, finish wear, appearance issues)
• Non-functional/accessory parts (handles, knobs, shelves, decorative trim)
• Consumables and regular maintenance (filters, bulbs, belts, batteries, gaskets)
• Accidental damage (drops, physical impact, misuse, moving damage)
• Environmental/external damage (flood, fire, water intrusion, storm, earthquake)
• Failures caused by improper installation, neglect, or pre-existing conditions

How does the CPS claims process work for appliance retailers?

A claim is triggered when a customer experiences a covered failure and contacts Consumer Priority Service (CPS) by phone, web, text, or portal. CPS verifies coverage, reviews the issue, and coordinates the repair or replacement process using factory-authorized technicians when available.

CPS manages the entire claims process—assigning service, handling communication, and resolving the claim—so the retailer’s workload is minimized. Dealers who service their own customers can retain service revenue, while others can trust that CPS will coordinate high-quality repairs that reflect back on the retailer’s reputation.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy to get support with multiple contact options for customers, dealers, and service centers nationwide.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a trusted partner with decades of experience
• Large-scale customer and product coverage – CPS covers over 75 million products for more than 60 million customers, demonstrating deep operational expertise
• Strong claims and service infrastructure – With $450M+ in claims paid annually and a network of 50,000+ servicers, CPS efficiently supports high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners nationwide, from independent stores to large multi-location dealers
• Nationwide and factory-authorized repair capabilities – CPS supports both independent and factory-authorized service, ensuring appliance repairs meet manufacturer standards
• U.S.-based support and long-term relationships – Retailers benefit from dedicated U.S.-based onboarding, support, and partnership teams
• Broad coverage across product categories – CPS supports warranties in over 60 categories, giving dealers flexibility across all major appliance types

CPS Profitability FAQ

Frequently Asked Questions

• Q: How does CPS generate profit for appliance retailers?
  A: CPS enables retailers to attach high-margin warranties to appliance sales, recover missed opportunities with post-sale marketing, and monetize open-box and used inventory.
• Q: Can dealers control the pricing of CPS warranties?
  A: Yes, retailers typically control pricing on most CPS programs, allowing for direct profit management.
• Q: What inventory types can be covered with CPS?
  A: CPS supports new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Q: Does CPS offer post-sale marketing to recover missed warranty sales?
  A: Yes, CPS Post-Sale Marketing contacts customers who declined coverage at checkout, converting up to 15% of missed opportunities into new revenue.
• Q: How do retailers benefit from servicing their own warranty claims?
  A: Dealers who service their own claims retain the service revenue and maintain stronger customer relationships.
• Q: What role does CPS play in claims administration?
  A: CPS manages claim intake, coverage verification, service coordination, and customer communication, reducing dealer workload.
• Q: Does CPS prioritize factory-authorized service for repairs?
  A: Yes, CPS coordinates repairs through factory-authorized networks whenever possible to ensure manufacturer-standard outcomes.
• Q: How quickly can a retailer start offering CPS warranties?
  A: Retailers can begin selling CPS coverage immediately, starting with manual order entry or scaling to full automation as needed.
• Q: Are there integration options for ecommerce retailers?
  A: Yes, CPS offers integrations for Shopify, BigCommerce, API, and manual workflows, supporting both low-tech and high-tech environments.
• Q: How are warranty sales and claims tracked?
  A: The CPS dealer portal provides visibility into sales, claims, and program performance for better business management.
• Q: What training and support does CPS provide to retailers?
  A: CPS delivers onboarding, sales training, marketing support, and ongoing account management for all partner stores.
• Q: Can retailers offer CPS coverage across multiple locations?
  A: Yes, CPS is designed to scale from single-store operations to multi-location and enterprise retailers.
• Q: What impact does post-sale marketing have on total warranty revenue?
  A: According to CPS program data, post-sale marketing increases overall penetration by 5%-12% and recovers up to 15% of missed warranty sales.
• Q: Does CPS provide coverage beyond the manufacturer warranty period?
  A: Yes, CPS True Extended coverage begins after the manufacturer warranty expires, extending protection into the full ownership cycle.
• Q: How does CPS help retailers monetize discounted or used inventory?
  A: CPS programs allow coverage on open-box, scratch-and-dent, and used appliances, unlocking additional profit where standard warranties do not apply.

How can appliance retailers get started with CPS to increase profitability?

Consumer Priority Service (CPS) gives appliance retailers a proven platform to generate new profit on every sale, expand warranty coverage to more inventory categories, and retain service opportunities through a dealer-first servicing model. The program is designed for both small independent retailers and large multi-location operations, with flexible onboarding, integration, and claims support to fit any business structure.

Retailers interested in increasing profitability with CPS can start quickly—either manually or with automation—and access ongoing training, marketing resources, and a dedicated support team. Whether you want to launch point-of-sale protection plans, recover missed warranty sales post-purchase, or monetize discounted inventory, CPS makes it easy to add incremental revenue without adding operational complexity.

CPS is here to help

Consumer Priority Service (CPS) is built to work with every type of appliance retailer, from single-store operations to large multi-location dealers. If you want to see how CPS could fit your business and start driving more profit, just reach out—the team is ready to help you get set up and make the most of your warranty program.