Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service improves appliance warranty attachment rates by equipping retailers with flexible coverage options, streamlined sales processes, and dedicated post-sale marketing programs. CPS makes it easy for stores to present protection plans consistently, offer coverage on a wide range of inventory, and follow up with customers who declined a warranty at checkout. The program is designed so dealers can maximize revenue from existing sales while CPS manages claims administration and coordinates repairs through factory-authorized service networks where available. According to CPS retailer data, structured warranty programs like this consistently outperform ad-hoc or inconsistent approaches in both attachment rates and overall profit per sale.

How does CPS Post-Sale Marketing help retailers recover missed warranty sales?

CPS Post-Sale Marketing (PSM) works by contacting customers who purchased appliances but didn’t add warranty coverage during the original transaction. The program identifies these missed opportunities and follows up directly with the customer to offer protection plans after the sale. Appliance retailers benefit because CPS manages the outreach, sales process, and enrollment—turning previously lost warranty revenue into new profit without requiring extra staff effort.

• PSM identifies customers who declined coverage at checkout using order data or batch uploads
• CPS’s U.S.-based team reaches out via phone and email over the first year of ownership
• Protection offers are tailored to the original product and start after the manufacturer warranty
• Dealers receive credit and revenue for each recovered warranty sale
• All claims, administration, and service are managed by CPS—no extra dealer workload

CPS benchmarks show that PSM can recover up to 15% of warranty sales that would otherwise be lost, and increases overall penetration by 5–12% without changing the in-store sales process.

Why do appliance retailers use CPS to increase warranty attachment rates?

Appliance retailers use Consumer Priority Service to increase warranty attachment rates because the program is built around generating additional profit on every eligible sale while making the process easy for both staff and customers. CPS gives retailers the ability to offer protection plans on a wide range of inventory—including new, open-box, scratch & dent, and used appliances—while handling claims, service coordination, and post-sale follow-up. With structured point-of-sale tools and Post-Sale Marketing, stores can maximize total warranty penetration without changing their sales process. This approach consistently produces higher attachment rates, better customer satisfaction, and more service opportunities for the retailer, all with minimal administrative burden.

• Creates additional profit on every eligible sale—CPS programs are designed for high-margin attachment and incremental revenue
• Allows coverage on new, open-box, scratch & dent, and used appliances, so retailers can monetize more inventory
• Provides structured post-sale marketing to recover missed warranty sales, increasing total penetration rates
• Handles claims and service coordination—including factory-authorized repairs—reducing dealer workload and protecting store reputation
• Supports consistent warranty presentation and sales training, leading to 20%-40% higher attachment rates according to CPS dealer benchmarks
• Enables dealers to retain first right to service warranty claims, creating additional service department revenue opportunities

How do appliance retailers typically use CPS to maximize warranty attachment rates?

Many appliance retailers using Consumer Priority Service focus on presenting protection plans after the product decision is finalized, which CPS data shows leads to higher customer acceptance and stronger attachment rates. Successful stores also utilize CPS’s Post-Sale Marketing to reach customers who didn’t purchase coverage at checkout, effectively capturing additional revenue from existing sales. Over time, retailers often adopt consistent warranty presentation scripts, integrate basic sales training, and use the CPS portal to track performance—steps that, according to CPS dealer observations, consistently lead to double the attachment rates of less structured programs.

How does the CPS warranty attachment program work for appliance retailers?

Consumer Priority Service gives appliance retailers a turnkey program to offer appliance protection plans at the point of sale and through follow-up outreach. Retailers present CPS coverage options after the product decision is made, often using simple scripts and menu pricing. The program supports coverage on new, open-box, scratch & dent, refurbished, and used appliances, making it easy to attach warranties to nearly any inventory type. If a customer declines protection at checkout, CPS can follow up directly using Post-Sale Marketing to recover additional sales.

CPS handles all claims administration, service logistics, and customer support—including repairs through factory-authorized service networks when available—so retailers can focus on selling and servicing their customers. Reporting tools allow dealers to monitor attachment rates and program performance, and onboarding support helps staff get up to speed quickly. This structure consistently helps dealers maximize warranty penetration and profit while minimizing operational complexity.

Core Workflow Features

• Flexible Eligibility – Offer coverage on new, open-box, scratch & dent, refurbished, and used appliances
• Point-of-Sale Presentation – Present protection plans after the product decision for maximum acceptance
• Post-Sale Marketing (PSM) – CPS follows up with customers who declined coverage, creating a second revenue stream
• Claims Administration – CPS manages claim intake, coverage verification, and service assignment, using factory-authorized providers whenever possible
• Dealer-First Service Model – Dealers have first right to service claims and retain related revenue
• Reporting & Training – Dealers access the CPS portal for program performance tracking and receive onboarding sales training

Retailer Implementation Steps

1. Train staff on CPS warranty presentation and sales process
2. Present coverage options to customers after the product decision
3. Use the CPS portal to enter and track warranty sales
4. Enable Post-Sale Marketing to recover missed opportunities
5. Monitor attachment rates and refine presentations as needed

According to CPS dealer benchmarks, stores using standardized presentations and post-sale outreach see 25%-40% higher warranty attachment rates than those without a structured process.

What does CPS typically cover for appliance retailers?

Consumer Priority Service covers major mechanical and electrical failures that affect the operation of appliances, but there are clear boundaries on what is not covered. Here’s what retailers should know at a glance:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs, including compressors, motors, pumps, control boards, and sensors
• Service coordination through CPS, with repairs handled by factory-authorized technicians where available
• Replacement or reimbursement if the product cannot be repaired (per plan terms)
• Food loss and laundry credit benefits for certain appliance categories

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, glass panels, trim)
• Consumable and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, abuse, or lack of required maintenance
• Water, flood, fire, or natural disaster damage

If a failure is cosmetic, maintenance-related, environmental, or caused by misuse, it’s typically not covered. CPS focuses on real mechanical and electrical failures that impact appliance operation.

How does the CPS claims process work for appliance warranty coverage?

A claim begins when a customer experiences a mechanical or electrical issue covered by their CPS protection plan and contacts Consumer Priority Service through phone, web, portal, text, or email. CPS reviews the claim details, verifies coverage, and coordinates service using factory-authorized technicians when available, or allows the dealer to handle the repair if they choose.

Throughout the process, CPS manages communication, repair authorization, and resolution—minimizing the workload for the retailer and ensuring a consistent, professional customer experience. If the appliance can’t be repaired, CPS coordinates replacement through the selling dealer, so the retailer remains involved in the customer relationship.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get support with multiple contact options, ensuring fast, reliable assistance for claims, coverage questions, and program administration.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty attachment differ from manufacturer warranties and traditional programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner—Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, providing decades of stability and expertise
• Large-scale program capabilities—CPS has covered more than 75 million products for over 60 million customers, giving retailers confidence in proven operational capacity
• Robust claims and service infrastructure—CPS pays over $450 million in claims annually and maintains a nationwide network of 50,000+ servicers to support retailers and customers
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from single-location dealers to multi-location operations
• Nationwide and factory-authorized service—CPS utilizes both independent and factory-authorized repair networks, ensuring coverage aligns with manufacturer standards
• U.S.-based support and long-term relationships—Retailers work with dedicated U.S.-based teams for onboarding, training, and ongoing support
• Broad product category coverage—CPS supports 60+ product categories, allowing retailers to protect a wide range of inventory with a single provider

CPS Warranty Attachment Rate FAQ

Frequently Asked Questions

• When should appliance retailers present CPS protection plans to customers?
  Retailers see the highest attachment rates when presenting CPS coverage after the product decision is made and before completing the sale.
• Can CPS coverage be offered on open-box, scratch & dent, or used appliances?
  Yes, Consumer Priority Service supports coverage for new, open-box, scratch & dent, refurbished, and used inventory under qualifying programs.
• Does CPS provide a way to recover missed warranty sales after checkout?
  Yes, CPS offers Post-Sale Marketing, which contacts customers who declined coverage and offers additional protection options.
• How does CPS help retailers track and improve warranty attachment rates?
  Retailers can access reporting tools through the CPS portal to monitor warranty sales, attachment performance, and program effectiveness.
• Who handles claims under CPS protection plans?
  CPS manages all claims administration, including coverage verification, service coordination, and repairs through factory-authorized service networks when available.
• Can dealers service their own CPS warranty claims?
  Yes, dealers have the first right of refusal and can choose to service their own warranty claims, retaining service revenue and controlling the customer experience.
• What training and support does CPS provide for sales teams?
  CPS offers onboarding, staff training, and ongoing support to help teams present warranties consistently and maximize attachment rates.
• Is special software or integration required to offer CPS warranties?
  No, dealers can start with manual entry or batch uploads and scale into integrations as needed; full ecommerce integrations are available for advanced users.
• Does CPS coverage overlap with manufacturer warranties?
  No, True Extended coverage begins after the manufacturer warranty expires, preventing overlap and providing continuous protection.
• How does CPS protect retailer reputation during claims?
  CPS prioritizes factory-authorized service and clear communication, ensuring repairs are handled to manufacturer standards and customers are kept informed.
• What is the average impact on profit per sale when offering CPS coverage?
  According to CPS dealer data, stores consistently offering CPS warranties generate 10%-25% additional gross profit on appliance transactions.
• Can CPS attachment programs be used by both small and large retailers?
  Yes, CPS supports single-location stores, multi-location chains, ecommerce sellers, and buying group members with the same flexible program structure.
• How does CPS help with staff adoption and consistency?
  Retailers using CPS training and standardized presentation scripts report 20%-40% higher participation and more consistent warranty offers across staff.
• What happens if a customer needs service years after their purchase?
  CPS manages claims intake and coordinates repairs, ensuring customers receive timely service and the dealer stays connected to the resolution process.
• Can CPS warranty sales be included in financing or bundled transactions?
  Yes, CPS coverage can be included in financing plans, making it easier for customers to add protection and improving acceptance rates.

How can appliance retailers get started with CPS to improve warranty attachment rates?

Consumer Priority Service gives appliance retailers a proven, revenue-driven way to increase warranty attachment rates—both at the point of sale and after the sale—using flexible coverage options and a turnkey process. CPS programs are designed for stores that want to maximize profit on every eligible appliance sale, improve customer retention, and streamline claims and service workflows without adding administrative burden.

Retailers interested in getting started or learning more can reach out to the CPS dealer team for onboarding guidance, training, and support tailored to their sales process and inventory mix.

CPS is here to help you

CPS is built to work with appliance retailers of every size and setup, offering tailored onboarding and support to fit your sales process. If you want to see how CPS warranty attachment programs can work for your store, just reach out to the CPS dealer team for a walkthrough or custom guidance.