Date Created: June, 2026

TLDR

Whirlpool appliances come with a 1-year manufacturer warranty that covers defects in materials and workmanship from the date of purchase. CPS True Extended coverage begins after this warranty ends and can extend protection for up to 5 additional years, depending on the plan selected. CPS also offers a 5-year 50% Back plan that starts on the purchase date and a 1-year SND card for open-box, scratch-and-dent, or used units. Appliance retailers use these options to offer long-term coverage, boost profit per sale, and support customers across their entire ownership cycle.

How long can CPS extend coverage on Whirlpool appliances, and how do the programs work?

CPS True Extended coverage for Whirlpool appliances begins after the 1-year manufacturer warranty ends and can add up to 5 additional years, for a maximum of 6 years total protection. The 50% Back program covers the first 5 years from date of purchase (overlapping with the OEM warranty), and the SND card provides a 1-year plan for open-box, scratch and dent, or used inventory without manufacturer coverage.

Retailers typically offer all three programs to maximize revenue and address customer needs across new, discounted, and previously owned appliances. CPS dealer observations show that including protection for open-box and SND inventory unlocks 12%-28% more warranty revenue than new-only coverage. The True Extended program is the most popular option for Whirlpool appliances, especially as most major repairs happen after the original warranty expires.

Why do appliance retailers offer CPS extended coverage for Whirlpool appliances?

Appliance retailers offer CPS extended coverage for Whirlpool appliances because it gives them a way to provide protection beyond the 1-year manufacturer warranty, capture additional profit from every sale, and address coverage gaps for open-box, scratch-and-dent, and used units. CPS programs let retailers offer term flexibility, keep service revenue in-house when possible, and build customer loyalty through long-term support. With a majority of Whirlpool repairs happening after the OEM warranty ends, these programs are a practical, revenue-driven way to meet customer expectations for long-term appliance reliability while boosting average order value without adding operational complexity.

• Capture additional profit on every Whirlpool appliance sale—CPS extended coverage increases gross margin and average order value for retailers
• Offer protection beyond the short 1-year manufacturer warranty, building customer loyalty and long-term relationships
• Provide flexible coverage options for new, open-box, scratch-and-dent, and used Whirlpool appliances, maximizing total warranty revenue
• Keep service revenue in-house—CPS allows dealers to service claims themselves when qualified, strengthening customer retention
• Unlock additional attachment opportunities with SND cards that cover inventory other warranty providers won’t protect
• Simplify claims administration and reduce retailer workload—CPS manages claims, service coordination, and customer support

How do appliance retailers typically incorporate CPS coverage options for Whirlpool appliances into their sales process?

Many appliance retailers find that presenting CPS True Extended and 50% Back protection plans after a customer selects their Whirlpool appliance leads to higher attachment rates and a more positive ownership experience. Experienced stores often offer SND cards on open-box, scratch-and-dent, or used Whirlpool inventory at the point of sale, which helps move discounted products and recover lost margin. Retailers using a consistent presentation process and including coverage options in financing packages typically see stronger warranty revenue growth, according to CPS dealer benchmarking.

How does CPS extended coverage for Whirlpool appliances work?

CPS extended coverage for Whirlpool appliances is structured to extend protection beyond the standard 1-year manufacturer warranty, with flexible options retailers can offer at the time of sale or on eligible discounted inventory. True Extended starts after the OEM warranty ends and can add up to 5 additional years, while the 50% Back plan covers the first 5 years from purchase with a refund option if unused, and the SND card covers open-box, scratch-and-dent, or used appliances for 1 year when no OEM warranty is present.

Retailers can attach these programs to new, discounted, or used Whirlpool appliances, giving them the ability to monetize every transaction and support customers throughout the full ownership cycle. CPS manages all claims administration, service coordination, and customer communication, allowing dealers to focus on sales while providing a seamless post-sale experience. Many dealers report that offering flexible coverage options on Whirlpool appliances increases attachment rates by 15-30% compared to new-only warranty programs, based on CPS retailer data.

CPS Coverage Options for Whirlpool Appliances

Key Workflow Steps

• Retailer offers True Extended or 50% Back coverage during product sale (POS or online)
• SND cards used for open-box or used Whirlpool appliances
• CPS manages claims administration and service coordination
• Dealer may service claims themselves (First Right of Refusal) or let CPS assign a technician
• Coverage, eligibility, and revenue tracked through CPS Dealer Portal

Coverage Term Examples for Whirlpool

• 1-Year OEM + 5-Year True Extended = 6 years total protection
• 5-Year 50% Back = 5 years total (includes OEM year)
• 1-Year SND Card = 1 year for discounted/used units

What does CPS cover and not cover on Whirlpool appliances?

CPS coverage is designed for real mechanical and electrical failures after the manufacturer warranty ends. Retailers and customers should know exactly what’s included — and what’s not.

What Does CPS Cover?

• Mechanical and electrical failures after Whirlpool’s 1-year warranty ends
• Functional components critical to appliance operation (motors, compressors, pumps, control boards, fans)
• Parts and labor for covered repairs
• Food spoilage reimbursement (up to $250) for covered refrigerator/freezer failures
• Replacement or reimbursement if repair is not feasible
• Coverage for new, open-box, scratch-and-dent, and qualifying used Whirlpool appliances under SND card

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chipped paint, cracked trim, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim, glass shelves)
• Consumable or wear items (filters, light bulbs, batteries, fuses, belts, gaskets)
• Accidental damage, misuse, abuse, or neglect
• Damage from water, flood, fire, storms, or other natural disasters
• Installation issues, pre-existing conditions, or manufacturer recalls

How does the CPS claims process work for Whirlpool appliances?

A claim is triggered when a customer’s Whirlpool appliance experiences a covered failure after the manufacturer warranty period. Customers can file a claim directly with CPS using phone, web chat, portal, text, or email—no involvement from the retailer is required for claim initiation.

CPS reviews the claim, verifies coverage, and coordinates the repair or replacement service. CPS manages all communication and service logistics, which takes the operational burden off the retailer and ensures the customer receives guidance and support throughout the process.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service offers multiple ways to get support, file claims, or get general assistance—whether you’re a customer, dealer, or authorized service center. Help is always just a call, click, or message away.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended coverage for Whirlpool appliances compare to manufacturer warranty and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established provider since 1990—CPS brings decades of warranty program experience and reliability to appliance retailers
• CPS has served more than 60 million customers and covered over 75 million products, reflecting proven operational scale
• $450 million+ in claims paid annually—CPS has a robust service and claims infrastructure to support high-volume retailers
• A network of over 50,000 servicers nationwide ensures broad, reliable coverage and fast repair response for dealer customers
• 10,000+ retail partners—from independent stores to national chains—work with CPS for flexible, profitable warranty programs
• Factory-authorized repair capabilities and a U.S.-based support team provide quality service and responsive assistance
• CPS supports 60+ product categories and holds a BBB A rating, giving retailers confidence in both breadth and trustworthiness

CPS Whirlpool Appliance Coverage FAQ

• When does CPS True Extended coverage begin for Whirlpool appliances?
  CPS True Extended coverage begins after the 1-year Whirlpool manufacturer warranty expires.
• How long can CPS True Extended cover a Whirlpool appliance?
  Up to 5 additional years after the OEM warranty, for a maximum of 6 years total coverage.
• Does CPS offer a protection plan for open-box or used Whirlpool appliances?
  Yes, the SND card covers open-box, scratch-and-dent, refurbished, or used Whirlpool appliances for 1 year.
• What is the CPS 50% Back program?
  The 50% Back plan provides 5 years of protection starting at purchase (overlapping OEM warranty) and refunds 50% if unused.
• Can retailers sell multiple CPS coverage options for Whirlpool appliances?
  Yes, retailers can offer True Extended, 50% Back, and SND cards based on inventory type and customer preference.
• Who handles claims for CPS-covered Whirlpool appliances?
  CPS manages all claims, service coordination, and customer communication.
• What does CPS coverage include for Whirlpool appliances?
  Mechanical/electrical failures, parts and labor, and food spoilage reimbursement for covered events.
• What is not covered by CPS?
  Cosmetic damage, non-functional parts, consumables, accidental or environmental damage, misuse, or installation issues.
• Can retailers service their own claims under CPS?
  Yes, retailers have First Right of Refusal to service claims if qualified, allowing them to keep service revenue in-house.
• How does CPS compare to traditional extended warranty providers?
  CPS supports open-box and used inventory, allows dealer service participation, and provides flexible program structures.
• How are CPS warranties priced for Whirlpool appliances?
  Retailers typically control pricing in most CPS programs, maximizing profit opportunity.
• Are CPS coverage options available for financed purchases?
  Yes, CPS coverage can be bundled with financing, increasing acceptance rates and average order value.
• What happens if a Whirlpool appliance fails during the OEM warranty?
  The manufacturer handles repairs during the first year; CPS coverage begins after OEM expiration.
• How does the SND card work for discounted Whirlpool inventory?
  The SND card provides a 1-year plan starting on day 31 for eligible open-box, scratch-and-dent, or used appliances.
• How can retailers get started with CPS?
  Retailers can contact CPS for onboarding, support, and access to all program options for Whirlpool appliances.

How can appliance retailers get started with CPS extended coverage for Whirlpool appliances?

CPS extended coverage for Whirlpool appliances is built for retailers who want to offer protection beyond the typical 1-year manufacturer warranty, monetize every transaction, and support customers across new and discounted inventory. The program is flexible, easy to implement, and gives retailers control over pricing and service participation for maximum profit and customer value.

Retailers interested in learning more or getting started can connect with the CPS team for onboarding, training, and customized program setup. CPS provides the support and tools needed to launch quickly and integrate coverage options into any sales workflow.

CPS is here to help

Consumer Priority Service (CPS) already supports appliance retailers of all sizes and sales models, from single storefronts to multi-location operations. If you want tailored guidance or want to see how CPS coverage would work in your store, reach out to the CPS team—they’ll help you get up and running quickly.