Date Created: June, 2026

TLDR

Appliance retailers should train teams to support post-sale warranty opportunities by emphasizing follow-up timing, clear communication, and objection handling that feels helpful, not pushy. The goal is to educate customers about protection after they’ve owned their appliance for a short period, when they’re more receptive to coverage. Consumer Priority Service (CPS) Post-Sale Marketing makes this process simple by managing customer outreach, presenting protection options, and handling the enrollment process so staff don’t need to chase missed opportunities. Retailers benefit from increased warranty revenue, higher customer retention, and a more consistent ownership experience—CPS dealer data shows up to a 15% recovery rate on previously declined warranty sales.

CPS APPLIANCE WARRANTY PROGRAM

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How does CPS Post-Sale Marketing actually work for appliance retailers?

CPS Post-Sale Marketing (PSM) works by reaching out to customers who purchased an appliance but declined warranty coverage at the time of sale. CPS identifies these customers, contacts them directly after purchase, and offers the appropriate protection plan based on the product and ownership timeline.

Once enrolled, customers receive all service and claims support through CPS, and the retailer earns additional revenue from a transaction that would have otherwise been missed. This process requires no extra sales effort from the dealer, and PSM can be used alongside in-store warranty sales to boost overall attachment rates. CPS observations show that customers are often more receptive to protection offers after they’ve lived with their appliance, especially once they recognize the potential for repair costs.

• Customer Identification: CPS reviews sales records to find customers who purchased but did not buy coverage.
• Outreach Timing: Follow-up begins shortly after delivery and continues through the first year of ownership.
• Communication Method: CPS uses a US-based team for phone and email outreach, explaining the value of post-purchase protection.
• Enrollment & Support: If the customer accepts, CPS handles activation, documentation, and all future claims or service needs.
• Revenue Recovery: Retailers receive additional profit for every warranty sold, with up to a 15% recovery rate on missed opportunities according to CPS program data.

Why do appliance retailers use CPS Post-Sale Marketing?

Many appliance retailers use CPS Post-Sale Marketing because it allows them to recover warranty sales that were missed at the point of purchase, creating a valuable new revenue stream without extra sales effort. By having a dedicated team follow up with customers after the initial sale, retailers can boost overall attachment rates, improve profit per transaction, and offer coverage to customers who are often more receptive after owning the product. The process is hands-off for store staff and fully managed by Consumer Priority Service, helping retailers maximize warranty revenue and support long-term customer loyalty.

• Creates new revenue from missed warranty sales – Post-sale follow-up recovers profit opportunities that would otherwise be lost
• Increases overall warranty attachment rates – PSM adds to in-store sales, improving total coverage penetration per dealer data
• Requires no additional sales effort – CPS manages the entire outreach and enrollment process, freeing up staff
• Improves customer retention – Customers contacted post-sale are more likely to remain loyal to the retailer
• Enhances ownership experience – Customers appreciate the added support and education after installation, increasing satisfaction
• Works with any store size or sales model – PSM is available to retailers regardless of volume or sales approach

How do appliance retailers maximize CPS Post-Sale Marketing in practice?

Many appliance retailers maximize CPS Post-Sale Marketing by making sure their customer records are up to date and consistently sharing transaction data with CPS, so every eligible customer can be contacted. Experienced retailers often view PSM as an extension of their customer care strategy, not just a revenue tool—using it to reinforce their commitment to long-term support and build trust after delivery. According to CPS program trends, stores that integrate PSM into their regular operations see higher overall warranty penetration and a notable lift in profit recovered from declined opportunities.

How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing is a turnkey revenue recovery program that helps appliance retailers sell protection plans after the original sale by contacting customers who initially declined coverage. Retailers provide CPS with basic sales data, and the CPS team manages all follow-up outreach, presenting warranty options to customers during the first year of ownership when they are often more receptive to protection offers.

Once a customer accepts coverage, Consumer Priority Service handles all enrollment, documentation, and ongoing claims support. The retailer receives credit for the sale and earns additional profit with no extra sales effort or process changes. This approach is designed to work alongside point-of-sale warranty programs, increasing overall attachment rates and maximizing revenue from existing customer transactions.

Key Program Components

• Customer Identification: CPS reviews completed transactions to identify customers who purchased appliances without protection plans.
• Outreach Timeline: Follow-up calls and emails are initiated after delivery and span the first year of ownership, a window when customers are most open to protection.
• Education & Communication: CPS representatives explain the value of post-warranty coverage and answer ownership questions, using a service-first approach.
• Coverage Options: Post-sale offers may include CPS True Extended, 50% Back, or SND protection based on product eligibility and customer needs.
• Enrollment & Administration: Customers who accept are enrolled directly by CPS, and all future claims, documentation, and support are handled by the CPS team.
• Revenue Recovery: Retailers receive additional profit from each post-sale warranty sold, with typical recovery rates up to 15% of missed opportunities according to CPS dealer data.

Post-Sale Marketing and Core CPS Coverage Options

• CPS True Extended: Extends protection after the manufacturer warranty expires, typically adding 3–5 years of coverage for new appliances.
• CPS 50% Back: Offers a 5-year, date-of-purchase plan with a refund option if unused, available for new appliances only.
• CPS SND Coverage: Provides protection for scratch-and-dent, refurbished, open-box, or used inventory, starting after 30 days.

What does CPS typically cover and not cover for post-sale warranty programs?

CPS coverage through Post-Sale Marketing is designed to protect major appliance components against mechanical and electrical failures after the manufacturer warranty ends. Eligibility for specific plans (True Extended, 50% Back, SND) will depend on the product’s condition and purchase history.

What Does CPS Cover?

• Mechanical and electrical failures that occur after the manufacturer warranty expires
• Functional parts such as motors, compressors, control boards, pumps, and sensors
• Parts and labor for covered repairs coordinated through CPS
• Replacement or reimbursement if repair is not economical or possible
• Specific coverage options for new, open-box, scratch-and-dent, and qualifying used appliances
• Additional benefits on select plans, such as food spoilage reimbursement for refrigerators and laundry credits for washer/dryer failures

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chipped finishes, glass cracks)
• Non-functional parts (handles, shelves, knobs, decorative trim, racks)
• Consumables and wear items (filters, bulbs, gaskets, belts, batteries, fuses)
• Accidental damage (physical impacts, drops, spills, moving damage) unless accidental coverage is purchased
• Damage from misuse, abuse, neglect, or lack of required maintenance
• Environmental or external damage (flood, fire, storms, power surges, installation issues)
• Failures during the manufacturer warranty period or pre-existing conditions

How does the CPS claims process work for post-sale warranty coverage?

When a customer experiences an issue with a covered appliance, they can file a claim directly with Consumer Priority Service (CPS) by phone, web, portal, text, or email. Claims can be initiated any time after coverage is active and CPS will verify eligibility and coverage details before proceeding.

CPS manages the entire process from claim intake to service coordination and repair or replacement, keeping the retailer informed but removing the need for store staff to handle claims. This allows the customer to receive support quickly while freeing up dealer resources for other priorities.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service offers multiple ways to get help, whether you’re a customer, appliance retailer, or service center. Support is available through phone, web chat, portals, text, and email for claims, service, or general questions.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional point-of-sale warranty programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-term, proven partner
• Large-scale customer and product coverage – CPS has supported over 60 million customers and covered more than 75 million products, demonstrating broad operational reach
• Strong claims and service infrastructure – With $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built for high-volume warranty programs
• Extensive retail partnerships – CPS works with 10,000+ retail partners, including independent appliance stores and large multi-location retailers
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repairs, ensuring consistent service across product types
• U.S.-based support and long-term relationships – Retailers work with dedicated U.S.-based teams for onboarding, support, and partnership
• Broad product category coverage – CPS Warranties supports 60+ product categories, giving retailers flexibility across their full inventory
• BBB A rating – CPS is recognized for service quality and trustworthiness, helping retailers protect their brand reputation

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is a practical way for appliance retailers to recover missed warranty opportunities and increase overall revenue without adding extra work for their teams. The program is designed for dealers who want to boost profit on every transaction and improve customer retention by offering coverage even after the point of sale.

Retailers can get started with CPS Post-Sale Marketing by reaching out to the CPS team for onboarding, training, and tailored support. The process is flexible, works with any sales model, and integrates easily into existing operations, making it accessible for both single-store operators and multi-location retailers.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer model—whether you’re running a single store or managing a multi-location group. If you want tailored guidance or want to see how CPS Post-Sale Marketing would fit your operation, just reach out and the team will walk you through it.