Date Created: July, 2026

TLDR

Yes, an extended warranty program is worth it for small independent commercial appliance and equipment dealers. It creates additional profit on every sale, increases average order value, and keeps your store involved with customers after the initial purchase. Based on CPS dealer data, protection plans often contribute 10%–25% more gross profit per transaction, while also providing opportunities to retain service revenue and strengthen long-term customer relationships.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

Interested in Offering
CPS Commercial Equipment
Protection Plans?

Join commercial equipment dealers, distributors, and service providers using CPS to generate additional profit on every sale while protecting their customers’ operations.

Complete the form and our team will walk you through how a CPS program can fit your business.

CPS Commercial Appliance Dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

💵

+$100 Bonus! New dealers receive a $100 account credit.

Claim My $100 Dealer Credit →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How does offering extended warranty coverage impact a small independent commercial equipment dealer’s business?

Adding extended warranty coverage creates new profit on every sale and helps lock in future service revenue for small commercial dealers.

Most small independent dealers rely on every bit of margin they can find, but after the equipment is sold, service relationships and repair revenue often leave the store. By offering protection plans, dealers not only increase transaction profit but also stay connected with customers when equipment issues come up—especially important in environments where downtime costs real money, like restaurants, laundromats, and food service operations. CPS program data shows warranty revenue can add 10%–25% in gross profit per sale, and dealers who consistently offer coverage see higher customer retention rates and more opportunities for future service work.

What makes implementing an extended warranty program challenging for small independent commercial appliance and equipment dealers?

Many small independent commercial appliance and equipment dealers find that running a successful warranty program is more complicated than it looks. The challenge comes from balancing day-to-day sales priorities, managing staff consistency, and handling the service expectations of business customers who rely on equipment uptime. Without a clear structure, it’s easy to miss revenue opportunities, lose service relationships, or run into operational headaches. Here’s where the friction comes in:

• Commercial equipment dealers struggle to consistently present protection plans because sales teams often focus on closing the equipment sale first, leading to missed revenue opportunities
• Service expectations are higher in commercial environments, and slow or confusing warranty claims can damage long-term customer relationships
• Multi-unit and business customers expect fast repair turnaround, putting pressure on dealers to coordinate service quickly across different equipment types
• Many warranty programs lack flexibility for mixed inventory, making it hard to cover used, refurbished, or specialty commercial equipment
• Dealers often lack visibility into claim status and turnaround times, making it difficult to manage customer expectations and protect their reputation
• High repair costs and business downtime increase the stakes, so operational missteps or poor service directly impact dealer revenue and future business

How do experienced commercial appliance and equipment dealers actually make warranty programs work for their business?

Many commercial equipment dealers find that the key to a successful warranty program is treating it as an extension of their business—not just an add-on. Dealers who do best consistently offer protection plans after the equipment sale is finalized, educate buyers on real repair costs, and structure their workflow to keep service revenue in-house whenever possible. In practice, strong programs use clear processes, align staff training with operational goals, and pay close attention to service turnaround and customer retention. CPS dealer data shows that consistency and operational integration lead to higher attachment rates and greater long-term profit.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial appliance and equipment dealers struggle with inconsistent warranty sales, lost service revenue, and operational friction when trying to add protection plans. Consumer Priority Service (CPS) solves this by giving dealers a flexible, revenue-focused program that fits their workflow—whether they want a simple manual process or a fully integrated system.

CPS lets dealers offer coverage across equipment types, keep control over service relationships, and capture additional profit on every sale. The program is structured for business-critical environments like restaurants, laundromats, and property operations, with dealer-first service options and strong onboarding support to help smaller operations get up and running quickly.

How Consumer Priority Service (CPS) supports small independent commercial appliance and equipment dealers:

• Revenue-first programs: CPS programs are built to create extra profit per sale, often driving 10%–25% additional gross profit based on CPS dealer data. Dealers control their own pricing, so every sale supports margin growth.
• Flexible coverage options: Dealers can cover new, used, refurbished, and open-box commercial equipment, which is critical for small stores handling mixed inventory or discounted units.
• Dealer-first service model: Dealers keep the first opportunity to service warranty claims, capturing more service revenue and maintaining customer relationships. CPS coordinates claims when the dealer does not service.
• Post-sale marketing (PSM): CPS offers post-sale follow-up, reaching out to customers who didn’t buy coverage at checkout—recovering up to 15% of missed warranty revenue opportunities, according to CPS program trends.
• Easy onboarding and training: CPS provides direct onboarding, staff training, and ongoing support so dealers can integrate coverage into their sales process without disrupting daily operations.
• Operational simplicity: Dealers can start with manual submissions and scale to automation, ensuring the system adapts to their business rather than forcing new tech or processes.
• Scalable for all dealer sizes: Whether you’re a single-location operator or managing multiple commercial accounts, the CPS system flexes to your workflow and inventory.

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment does CPS cover?

• Foodservice and restaurant equipment (ovens, fryers, ranges, prep tables, dishwashers)
• Commercial refrigeration (walk-ins, reach-ins, freezers, merchandisers, prep units)
• Commercial laundry equipment (washers, dryers, stack units, ironers)
• Vending and unattended retail equipment
• HVAC and mechanical systems used in business settings
• Refurbished, open-box, and used commercial equipment (where eligible)

What failures and components are included under CPS coverage?

• Mechanical failures (compressors, motors, pumps, gears, drive assemblies)
• Electrical failures (control boards, sensors, relays, fans, wiring)
• Functional components required for operation (heating elements, defrost systems, drainage pumps)
• On-site service for eligible commercial equipment
• Parts and labor for covered failures

What is not covered under CPS commercial equipment protection plans?

• Cosmetic damage (scratches, dents, paint, discoloration)
• Consumables and wear items (filters, bulbs, belts, gaskets, hoses)
• Accidental or environmental damage (fire, water, flooding, power surges, storms)
• Failures from misuse, improper operation, or lack of maintenance
• Installation or infrastructure issues (building plumbing, wiring, improper setup)
• Rust, corrosion, or pre-existing conditions

What types of commercial use environments are eligible for CPS coverage?

• Restaurants and commercial kitchens
• Laundromats and multi-unit laundry operations
• Hospitality, hotel, and property-managed equipment
• Grocery and c-store refrigeration
• Vending, fitness, and specialty commercial environments

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established provider with a long track record – Consumer Priority Service (CPS) has been operating since 1990, giving dealers a proven, experienced partner for warranty programs
• Large-scale customer and equipment support – CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational experience in both commercial and residential equipment
• Robust claims and service infrastructure – CPS pays out over $450 million in claims annually and supports a nationwide network of 50,000+ service providers, ensuring dealers can meet commercial service demands
• Extensive dealer partnerships – Over 10,000 retail and commercial dealer partners work with CPS, from independents to multi-location operators, reinforcing trust and program reliability
• Nationwide and factory-authorized service – CPS supports both independent and factory-authorized repair networks, helping dealers deliver reliable service for commercial-grade equipment
• U.S.-based support and long-term relationships – Dealers work with dedicated U.S.-based teams for onboarding, support, and ongoing program success
• Broad coverage across 60+ product categories – Dealers get the flexibility to cover a wide range of commercial appliance and equipment inventory with CPS warranties

Commercial Appliance and Equipment Warranty Programs FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, small independent commercial appliance and equipment dealers need a way to grow revenue and protect customer relationships without making operations more complicated. Consumer Priority Service (CPS) is built for exactly that—offering flexible coverage options, simple onboarding, and programs that scale with any dealer workflow.

You can start simple and build from there. With CPS, you get real support, control over your service relationships, and the ability to generate more profit per sale while delivering better long-term value to your customers.

CPS is here to help dealers

Consumer Priority Service (CPS) works with all types of commercial appliance and equipment dealers—whether you’re running a single location or handling multiple business accounts. If you want to see how a CPS warranty program could fit your store or operation, just reach out and the team will help you get started.