Date Created: June, 2026

TLDR

Yes, there are extended warranty providers that will contact your customers after the sale if they didn’t purchase coverage at checkout. Consumer Priority Service (CPS) manages this entire process with their Post-Sale Marketing program, helping appliance retailers recover missed warranty revenue and improve coverage rates without extra work for the sales team.

How does post-sale warranty outreach actually work for appliance retailers?

Appliance retailers can recover missed warranty sales by having a provider handle follow-up outreach to customers who didn’t buy coverage at the time of purchase.

Most appliance stores miss out on a large portion of warranty revenue because customers decline coverage during checkout. Over 80% of customers pass on protection plans initially, and sales teams rarely have the time or process to recover those missed sales. Having a partner like Consumer Priority Service handle post-sale outreach turns those missed opportunities into real profit without changing your in-store workflow.

• Retailer completes the product sale without a warranty attached
• CPS receives customer and transaction details from the retailer
• CPS contacts the customer (by phone/email) within the first year of ownership
• CPS offers the customer an extended protection plan for their specific product
• If the customer buys, the retailer earns additional revenue from that transaction

Why is it difficult for appliance retailers to recover warranty sales from customers who didn’t buy coverage at checkout?

Many appliance retailers struggle to recover warranty sales after the initial transaction because most stores lack an automated, consistent process for post-sale outreach. Once a customer leaves without a protection plan, sales teams rarely have the time or systems to follow up, and manual outreach can be inefficient or inconsistent. This leads to a large portion of missed warranty revenue going unclaimed, even though customers are often more receptive to coverage after living with their new appliance.

• Most retailers have no standardized follow-up process – Without automation, missed warranty sales are rarely revisited after the initial sale.
• Sales teams lack time for post-sale outreach – Staff are focused on new sales, not tracking and contacting past customers.
• Many POS systems don’t flag missed warranty opportunities – Gaps in data or workflow make it hard to identify who to contact.
• Customer contact information isn’t always captured or accessible – Incomplete records can prevent effective outreach.
• Manual follow-up is inconsistent and hard to scale – Without a dedicated system, recovery efforts are sporadic and easy to drop.
• Retailers underestimate post-purchase customer interest – Many assume declined warranties are lost, but customers often reconsider after installation.

What do experienced appliance retailers learn about recovering missed warranty sales?

Experienced appliance retailers often discover that missed warranty sales aren’t always lost—many customers become more interested in coverage after they’ve taken delivery and started using their new appliance. Stores that recover more revenue typically have a structured process for identifying customers who didn’t buy at checkout and use dedicated outreach (not just emails) to present the coverage again. The key lesson is that timing and proactive contact matter: follow-up calls or targeted offers convert a meaningful share of customers who initially declined coverage, especially when the outreach is handled by a provider with a proven script and process.

How does Consumer Priority Service (CPS) help appliance retailers recover missed warranty sales after checkout?

Consumer Priority Service (CPS) solves this by running a full Post-Sale Marketing program for appliance retailers. CPS handles all the follow-up outreach to customers who left the store or completed their online transaction without adding a protection plan, so the retailer recovers missed warranty revenue without extra workload or process changes.

CPS uses a US-based team to contact eligible customers, explain the value of extended coverage, and sell the warranty directly. The retailer still receives credit and profit for every post-sale plan sold, increasing overall warranty penetration and revenue using existing customer data. This approach is backed by CPS dealer program data showing consistent 5-12% increases in overall coverage rates when PSM is used.

The Post-Sale Marketing (PSM) program from Consumer Priority Service (CPS) is designed to recover warranty revenue that would otherwise be lost after the initial sale. Here’s how the process and core components work:

What types of warranty programs does CPS offer?

• Dealers can start PSM with minimal setup using existing customer records
• No dedicated sales staff required – CPS manages all outreach and sales
• All post-sale plans are handled, serviced, and supported by CPS
• PSM is compatible with both in-store and online sales
• Flexible integration options (manual, batch upload, API)
• Program is designed to increase profit and warranty penetration with no added complexity

What kind of protection plans does CPS offer for appliance retailers?

How does CPS help appliance retailers increase profit?

• Recovers missed warranty revenue using Post-Sale Marketing (PSM)
• Increases total warranty penetration by an average of 5-12% (CPS PSM data)
• Monetizes existing transactions without extra sales effort
• Credit for every post-sale plan goes directly to the original retailer
• Requires no changes to the point-of-sale process

What types of appliance protection plans does CPS provide?

How does CPS Post-Sale Marketing (PSM) actually work?

• Retailer provides CPS with customer and transaction data
• CPS identifies customers who didn’t buy coverage at checkout
• CPS contacts those customers by phone/email over the first ownership year
• CPS sells the warranty and credits the retailer for the sale
• All claims, service, and support handled by CPS

How does CPS support different dealer setups?

• Works with independent stores, multi-location chains, and eCommerce sellers
• Flexible data submission: POS export, batch upload, manual entry, or API
• No integration required to start – dealers can scale into automation over time
• Supports both in-store and online transactions

What is covered and what is not?

• CPS covers mechanical and electrical failures due to normal use
• Excludes cosmetic issues, consumable parts, accidental/environmental damage, misuse, or pre-existing problems
• Coverage is designed for real-world appliance repair risks after manufacturer coverage ends

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-term, reliable warranty provider
• Extensive customer and product coverage – With over 60 million customers and 75 million products protected, CPS demonstrates deep operational experience
• Strong claims and service network – CPS pays out more than $450 million in claims annually and supports a network of 50,000+ servicers nationwide, so retailers can count on real service support
• Trusted by thousands of retailers – CPS works with over 10,000 retail partners, supporting stores of all sizes across the U.S.
• Nationwide and factory-authorized service – Retailers benefit from CPS’s access to both independent and factory-authorized repair capabilities for a wide range of products
• U.S.-based support and ongoing partnership – Appliance retailers get support from real, U.S.-based teams focused on onboarding, training, and long-term dealer relationships
• Flexible, multi-category coverage – CPS supports more than 60 product categories, giving appliance retailers the ability to offer protection across nearly all inventory types
• Proven credibility – CPS carries a BBB A rating, reflecting a commitment to retailer and customer satisfaction

Appliance Store Post-Sale Warranty FAQ

What’s the best way for appliance retailers to recover missed warranty sales and increase revenue?

Appliance retailers who want to recover missed warranty revenue and improve overall coverage rates should look for a partner that handles post-sale outreach with minimal disruption to their daily process. Consumer Priority Service (CPS) is built for this—working with any dealer type, supporting both low-tech and high-tech setups, and providing real onboarding and support so you can start seeing results quickly.

Whether you’re an independent store or a multi-location operation, CPS helps you maximize profit opportunities from every transaction. With CPS handling the outreach, training, and service, recovering missed warranty sales becomes a reliable revenue stream instead of a missed opportunity.

CPS is here to help

Consumer Priority Service (CPS) already works with all types of appliance retailers, from small independent shops to large chains. If you want tailored guidance on recovering missed warranty revenue or optimizing your program, reach out to the CPS team—they’ll walk you through the best setup for your business and help you get started fast.