How can appliance service departments use repair interactions to sell warranty coverage?
Date Created: June, 2026 TLDR Appliance service departments can use repair interactions to sell warranty coverage by identifying out-of-warranty repairs, educating customers on future repair costs, and recommending CPS protection plans for ongoing coverage. This creates new revenue for the…
Why do customers hesitate to purchase appliance warranties?
Date Created: June, 2026 TLDR Customers often hesitate to buy appliance warranties because of price sensitivity and unclear value. The biggest drivers of hesitation are cost concerns and lack of understanding about what coverage actually provides. When the value isn’t clearly explained, customers…