TWICE  is a trade publication and web site owned by NewBay Media serving the information needs of retailers, distributors and manufacturing representatives in the consumer electronics and major appliance industries. TWICE is an acronym for This Week In Consumer Electronics.

The editor-in-chief is Stephen Smith, with the editorial offices located in New York, New York, USA.

Established in 1986, TWICE magazine is published twice monthly with an extra issue in January and September. Common topics covered include consumer electronics and major appliance retailing and distribution, custom home installation and networking, home and portable audio and video equipment, digital imaging, portable digital communication devices, small office and home office products and technology, computer technology and accessories.