Date Created: June, 2026

TLDR

A good warranty attachment rate for an independent appliance retailer is usually between 25% and 40%, with high performers exceeding 50% on eligible sales. The attachment rate is calculated by dividing the number of protection plans sold by the total number of appliance sales. Consumer Priority Service (CPS) helps retailers improve these rates by providing flexible programs like True Extended, 50% Back, and SND/Open Box coverage, along with point-of-sale and post-sale marketing tools. Retailers see direct profit growth, better customer retention, and increased service revenue as attachment rates improve, with CPS dealer data showing top stores often double the attachment rate of average performers.

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How is warranty attachment rate defined and measured for appliance retailers?

Warranty attachment rate is the percentage of appliance or qualifying product sales that include the sale of a protection plan at the point of sale or within a post-sale marketing window. It’s calculated by dividing the number of warranties sold by the total number of appliances sold over a specific period.

For example, if a retailer sells 100 refrigerators in a month and attaches 30 protection plans, the attachment rate is 30%. CPS dealer observations show that stores using a standardized warranty presentation process and structured post-sale outreach consistently achieve higher attachment rates, especially when including open-box, scratch-and-dent, and used inventory. Attachment rates can also vary by sales channel, with in-person, high-ticket, and financed transactions often seeing higher protection plan acceptance.

What benefits does a strong warranty attachment rate provide to independent appliance retailers?

A strong warranty attachment rate provides independent appliance retailers with a significant boost in profit per sale, more stable revenue, and a better long-term customer base. Retailers who focus on attachment rate gain more control over service opportunities, create recurring revenue from post-sale marketing, and improve their reputation by supporting customers throughout the full ownership cycle. According to CPS dealer insights, high attachment rates are directly tied to higher gross profit, better customer retention, and increased service department utilization. With flexible CPS programs, retailers can capture these benefits on new, open-box, scratch-and-dent, and used inventory.

• Drives additional profit on every qualifying appliance sale—warranties are among the highest-margin products in the store
• Improves customer retention—customers with coverage are more likely to return for future purchases and service
• Unlocks revenue from post-sale marketing—CPS recovers missed warranty sales after checkout, boosting total attachment
• Allows coverage on new, open-box, scratch-and-dent, and used inventory—expanding revenue opportunity beyond standard retail
• Increases service department revenue—dealers can service their own warranty claims, capturing repair revenue
• Strengthens store reputation—offering reliable coverage and support builds long-term trust with customers

How do successful appliance retailers maximize warranty attachment rates with CPS programs?

Many successful appliance retailers maximize warranty attachment rates by combining a consistent sales presentation, staff training, and post-sale marketing through Consumer Priority Service. These stores offer coverage on all eligible inventory—including new, open-box, scratch-and-dent, and used appliances—and ensure every customer is presented with protection options after they have made their product choice. CPS dealer data shows that top-performing stores also use post-sale outreach to recover missed opportunities, regularly review attachment metrics, and provide ongoing training to keep the team engaged and confident in presenting protection plans.

How do CPS warranty programs work for independent appliance retailers?

Consumer Priority Service (CPS) offers appliance retailers several warranty program structures, including True Extended, 50% Back, and SND/Open Box Coverage. These programs are designed to attach to eligible products at the point of sale or through post-sale marketing, giving retailers the flexibility to cover new, open-box, scratch-and-dent, refurbished, and used appliances as part of their offering. Retailers can choose the term length, coverage type, and integration method that fits their operation—from manual entry to full automation—without being forced into a particular workflow.

CPS manages claims administration and service coordination, allowing dealers to service their own customers when possible or rely on the CPS nationwide service network. Training, onboarding, and reporting tools are provided to help retailers track attachment rates, monitor program performance, and optimize sales approaches. Programs like True Extended begin after the OEM warranty expires, while 50% Back and SND options provide additional flexibility and customer value. This structure helps retailers maximize profit, improve customer retention, and grow service revenue across all appliance categories.

Key Components of CPS Warranty Attachment Programs

• True Extended Coverage: Coverage begins after the manufacturer warranty ends; up to 8 years total protection depending on OEM warranty length.
• 50% Back Program: Fixed 5-year plan that starts on the purchase date; customers receive a 50% refund if unused.
• SND, Refurb, Open Box Coverage: Covers scratch-and-dent, refurbished, used, and open-box appliances not eligible for OEM warranties.
• Point-of-Sale and Post-Sale Attachment: Warranties can be offered at purchase or through CPS-managed post-sale marketing outreach.
• Dealer Service Options: Dealers retain first right of refusal for servicing claims, keeping repair revenue in-house when desired.
• Flexible Integration: Programs work with manual, semi-automated, and fully automated workflows, including ecommerce checkout integrations.
• Attachment Rate Reporting: Retailers can track performance, identify opportunities, and optimize sales with CPS dealer tools.

What does CPS typically cover and not cover for appliance retailers?

CPS warranty programs are designed to cover real mechanical and electrical failures due to normal use, not cosmetic, accidental, or environmental issues. Retailers should understand the clear boundaries of coverage for every attached plan.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs (motors, compressors, control boards, pumps, etc.)
• In-home service or replacement if repair is not feasible
• Coverage available on new, open-box, scratch-and-dent, and qualifying used appliances
• Food spoilage reimbursement for covered freezer failures (up to specified limits)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, peeling, trim, appearance-only issues)
• Non-functional/Accessory parts (handles, knobs, shelves, decorative panels)
• Consumable/wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage, misuse, abuse, or improper installation
• Environmental/external damage (flood, fire, storm, power surge)
• Failures during the manufacturer warranty period or due to lack of maintenance

How does the CPS claims process work for appliance retailers and their customers?

When a customer experiences a covered appliance failure after the manufacturer warranty ends, they initiate a claim by contacting CPS directly through phone, web, text, or portal. CPS handles all claim intake, verifies coverage, and coordinates the next steps with the customer and service provider.

CPS manages the entire claims process, including service scheduling, repair authorization, and communication. Dealers who service their own products are given first right of refusal, while others rely on CPS’s national network. This approach reduces administrative workload for the retailer and creates a smoother experience for the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help through multiple channels, so support is always accessible for customers, dealers, and service centers.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty attachment compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and providing retailers with a stable, reliable partner
• Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, reflecting deep experience across major appliance and electronics categories
• Strong claims and service infrastructure—With over $450M in claims paid annually and a network of 50,000+ service providers, CPS is equipped to support retailers of all sizes
• Extensive retail partnerships—CPS works with 10,000+ appliance retailers nationwide, from independent stores to multi-location groups
• Nationwide and factory-authorized service capabilities—CPS supports both independent and manufacturer-authorized repair networks, ensuring reliable service options
• U.S.-based support and long-term relationships—Retailers get dedicated, U.S.-based teams focused on onboarding, support, and program optimization
• Broad coverage across 60+ product categories—CPS offers protection for appliances, electronics, furniture, and more, giving retailers flexibility across their inventory

Appliance Warranty Attachment Rate FAQ

How can appliance retailers get started with CPS warranty programs and boost their attachment rate?

Warranty attachment rate is one of the most important metrics for appliance retailers looking to increase profit and customer loyalty. Consumer Priority Service (CPS) makes it easy to cover new, open-box, scratch-and-dent, and used appliances, and offers flexible programs like True Extended, 50% Back, and SND coverage to help stores maximize every opportunity. By focusing on consistent presentation, post-sale marketing, and ongoing team training, retailers can achieve industry-leading attachment rates and capture more revenue from every sale.

Getting started with CPS is straightforward—retailers can choose from multiple program structures and integration options, with onboarding, sales training, and reporting support available at every step. Whether you’re an independent dealer or a multi-location operator, CPS provides the tools and experience to help you grow your protection plan business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, from single-location independents to larger, multi-store groups. If you want to see what a higher warranty attachment rate could look like for your store, reach out to the CPS team for tailored guidance and fast onboarding support.