Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is widely considered the best extended warranty company for BrandSource appliance retailers. CPS stands out by offering profit-focused programs, flexible coverage options—including True Extended, 50% Back, and SND cards for open-box and used appliances—and a service model that lets dealers retain control and revenue. All major coverage plans are designed to start after the manufacturer warranty ends, extend protection for up to 8 years total, and include claims administration and nationwide service support. BrandSource members choose CPS because of increased profit per sale, flexible implementation, and the ability to protect more inventory types under one program, all supported by CPS’s proven dealer-first infrastructure.

How long can BrandSource retailers protect appliances with CPS compared to other warranty options?

CPS True Extended protection can cover eligible appliances for up to 6–8 years total depending on the brand, while most traditional extended warranties only reach 5 years from the product purchase date. Manufacturer warranties typically last 1–3 years, creating a coverage gap that CPS fills with flexible post-OEM coverage. The 50% Back program provides a 5-year fixed-term option, and SND cards allow coverage for open-box, scratch-and-dent, and used appliances—categories many warranty providers do not support. This gives BrandSource dealers broader coverage options and more ways to monetize every type of sale.

Why do BrandSource appliance retailers use CPS warranty programs?

BrandSource appliance retailers use CPS warranty programs because they deliver additional profit per sale, allow coverage of a wider range of inventory types, and simplify claims administration—all while extending the customer’s ownership experience beyond the manufacturer’s warranty. With options like True Extended, 50% Back, and SND cards, retailers can protect new, open-box, and scratch-and-dent appliances under one program. CPS’s dealer-first service model means stores can retain service revenue and maintain customer relationships. According to CPS dealer observations, these advantages help BrandSource members maximize warranty attachment rates and drive long-term business growth while meeting the real-world needs of modern appliance buyers.

• Additional profit on every sale—CPS programs are designed to increase retailer margins as the primary benefit.
• Coverage begins after manufacturer warranty—True Extended protects customers for up to 8 years total, with no overlap or wasted coverage.
• Flexible options for all inventory—CPS covers new, open-box, scratch-and-dent, used, and refurbished appliances, maximizing revenue opportunities.
• Dealer-first service model—Retailers can service their own claims, keeping service revenue and control in-house.
• Simple claims administration—CPS manages claim intake, service coordination, and customer support, streamlining the process for both retailers and customers.
• Post-sale marketing—CPS enables warranty sales after the initial transaction, recovering missed opportunities and increasing attachment rates.

How do BrandSource retailers typically use CPS warranty programs in their business?

Many BrandSource appliance retailers use CPS warranty programs by presenting True Extended coverage as the standard post-OEM option during the sales process, while also attaching 50% Back plans for buyers who want a refund incentive, and SND cards for open-box or discounted inventory. Experienced retailers often integrate warranty presentations into their sales flow, offer coverage on every eligible product, and use CPS’s post-sale marketing to follow up with customers who declined at checkout. This approach maximizes attachment rates, increases profit per transaction, and ensures that every inventory type—including open box and used appliances—can generate warranty revenue. CPS dealer data consistently shows that consistent offer presentation and broad inventory eligibility lead to higher penetration and stronger long-term profitability.

How do CPS warranty programs for BrandSource retailers actually work?

CPS warranty programs for BrandSource retailers are built around three core options: True Extended, 50% Back, and SND cards for open-box, scratch-and-dent, and used appliances. True Extended coverage begins after the manufacturer warranty ends, providing up to 6–8 years of protection depending on the brand and term selected. The 50% Back plan offers a five-year term from purchase with a cash-back benefit if unused, and SND cards provide coverage for inventory that lacks OEM support—something most warranty providers do not accommodate.

BrandSource retailers enroll with Consumer Priority Service, set their preferred program mix, and present coverage options as part of their sales process. CPS handles claims administration, coordinates service (including dealer-first right of refusal for repairs), and supports post-sale outreach to recover missed warranty opportunities. Onboarding is streamlined, and retailers can track performance and manage sales through a dedicated portal. This structure gives BrandSource members more revenue opportunities, broad inventory eligibility, and a consistent customer experience throughout the ownership lifecycle.

CPS Warranty Program Components for BrandSource Retailers

Key Operational Features

• Flexible onboarding and implementation—manual, portal, or batch submission options
• Coverage for new, open-box, SND, refurbished, and used appliances
• Reporting and management via CPS Dealer Portal
• Nationwide claims network, including factory-authorized service where available
• Dealer maintains pricing control on most plans

Dealer Observations

• Consistent warranty presentation increases attachment rates (CPS dealer data)
• Offering coverage on all inventory types improves profit per transaction
• Post-sale marketing recovers up to 15% of declined warranty opportunities

What does CPS warranty coverage include and exclude for BrandSource appliance retailers?

CPS warranty programs are designed to cover real mechanical and electrical failures, not cosmetic, environmental, or misuse-related issues. BrandSource retailers benefit by offering clear, realistic protection that matches customer expectations and ownership timelines.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires (True Extended)
• Parts and labor for covered repairs, including motors, compressors, control boards, and sensors
• Service coordination and claims administration through Consumer Priority Service
• Replacement or reimbursement if repair is not feasible under plan terms
• Coverage for open-box, scratch-and-dent, refurbished, and used appliances with SND cards
• Food spoilage benefit for covered freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint or trim issues)
• Non-functional or accessory parts (handles, knobs, decorative trims, shelves)
• Consumable items (filters, bulbs, batteries, belts, gaskets, fuses)
• Accidental damage (drops, impacts, moving damage) unless specifically added
• Environmental/external damage (flooding, fire, storm, water intrusion)
• Misuse, neglect, improper installation, or lack of required maintenance
• Failures during the manufacturer warranty period (for True Extended and 50% Back)

How does the CPS claims process work for BrandSource appliance retailers?

When a customer experiences a covered appliance failure, they initiate a claim by contacting Consumer Priority Service (CPS) via phone, web portal, text, chat, or email. CPS verifies coverage, reviews the issue, and coordinates service with either the retailer’s own service department or a qualified technician from their nationwide network.

CPS manages the scheduling, repair process, and communication from start to finish, keeping the retailer involved when desired but removing the administrative burden. Most BrandSource retailers find that this approach results in faster, more reliable service for their customers while protecting the store’s reputation and long-term relationship.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get help or file claims using multiple support channels. Whether you need claims assistance or general program support, CPS is accessible and responsive.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage for BrandSource retailers compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner—Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving dealers a proven, stable warranty provider.
• Extensive customer and product coverage—CPS has protected over 75 million products for more than 60 million customers across 60+ product categories.
• Strong claims and service infrastructure—CPS pays over $450 million in claims annually and maintains a network of 50,000+ servicers nationwide.
• Broad retail network—With over 10,000 retail partners, CPS supports independent stores, buying group members, and large regional dealers alike.
• Nationwide and factory-authorized service—CPS combines independent and OEM-authorized service networks for reliable repair support.
• U.S.-based support and long-term relationships—Dealers work with dedicated U.S.-based teams focused on onboarding, support, and partnership.
• BBB A rating and trusted reputation—CPS’s track record and service quality have earned it high marks and deep retailer trust.

CPS Warranty Programs for BrandSource Retailers FAQ

How can BrandSource appliance retailers get started with CPS warranty programs?

Consumer Priority Service (CPS) provides BrandSource appliance retailers with flexible, profit-focused warranty programs that cover everything from new to open-box and scratch-and-dent appliances. Retailers benefit from extended coverage that starts after the OEM warranty, streamlined claims administration, and the ability to increase revenue on every sale while keeping control of the customer relationship.

Getting started with CPS is straightforward—whether you want to protect all inventory types, add post-sale warranty sales, or retain service revenue. The CPS team supports onboarding, training, and ongoing program management, making it easy for BrandSource dealers to implement a solution tailored to their business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work for BrandSource appliance retailers in any sales environment, whether you run a single store or manage multiple locations. If you want tailored guidance on getting started or expanding your warranty program, reach out to the CPS team—they’ll help you match the right solution to your business.