Date Created: June, 2026

TLDR

The appliance brands offering a true 5-year manufacturer warranty are limited, typically found among higher-end or specialty brands like AGA and La Cornue. Most mainstream brands provide only a 1–3 year OEM warranty, leaving a gap after the initial coverage period. Consumer Priority Service (CPS) True Extended protection starts where the OEM warranty leaves off, allowing retailers to offer up to 8 years of total coverage on many appliances, depending on the original brand warranty. CPS also supports 50% Back plans and SND cards for new, open-box, scratch-and-dent, and qualifying used appliances, giving dealers flexible ways to earn additional revenue while supporting their customers through the full ownership cycle. According to CPS dealer data, offering extended coverage on premium and mainstream appliances increases attachment rates and drives long-term profitability for retailers.

Which appliance brands truly offer a 5-year manufacturer warranty, and what are the alternatives?

Only a handful of appliance brands offer a full 5-year manufacturer warranty, and these are typically in the ultra-premium segment. For most brands, the standard warranty is 1–3 years, which means customers and retailers need other solutions for long-term protection.

Consumer Priority Service (CPS) gives retailers three main coverage options to fill these gaps:

• True Extended: Starts after the OEM warranty expires and can add up to 5 more years, for a maximum of 6–8 years of total coverage (depending on OEM length).
• 50% Back: Runs 5 years from purchase date (overlapping with OEM warranty); customers get 50% of the plan price back if they don’t use it.
• SND Card: Lets dealers cover open-box, scratch-and-dent, or used appliances that don’t have an active manufacturer warranty—opening up protection plan revenue on inventory that’s traditionally left uncovered.

Retailers offering CPS Extended Warranties can provide longer, more flexible protection than a generic 5-year plan, especially since most repairs happen after the original manufacturer warranty ends. CPS dealer data shows that stores using these options see higher attachment and stronger margin growth compared to retailers relying solely on OEM coverage.

Why do appliance retailers offer extended coverage beyond the manufacturer warranty?

Many appliance retailers offer extended coverage options because most brands do not provide a true 5-year manufacturer warranty, leaving customers exposed after the initial 1–3 year period. By using programs like CPS True Extended, 50% Back, and SND cards, retailers can deliver longer-term protection and peace of mind their competitors can’t match—while also creating an additional, high-margin revenue stream. These extended coverage options help retailers stand out, increase customer satisfaction, and monetize inventory that would otherwise go unprotected, from premium appliances to open-box and scratch-and-dent models. Flexible programs and proven claims support mean retailers can confidently offer protection at every stage of the product lifecycle.

• Generates additional profit per sale—extended coverage is a high-margin revenue stream for retailers
• Allows longer protection than most OEM warranties, filling the post-warranty gap customers care about
• Supports open box, scratch-and-dent, and used inventory—CPS SND cards unlock coverage and revenue on products that typically can’t be protected
• Improves customer satisfaction—customers value protection for high-end and standard appliances alike
• Simplifies claims and service—CPS manages the process so retailers can focus on sales, not administration
• Boosts competitive differentiation—retailers offering longer, more flexible coverage stand out in their market

How do appliance retailers typically incorporate CPS extended coverage into their offerings?

Many appliance retailers build CPS Extended Warranties into their standard sales process, presenting options like True Extended coverage after the customer chooses their appliance. Experienced stores often highlight that most major repairs happen after the manufacturer warranty ends, making longer-term coverage a logical choice for the customer. Retailers also use SND card programs to add value and profit to open-box, scratch-and-dent, or used inventory that would otherwise be unprotected. CPS dealer observations show that offering a range of coverage terms (and clearly explaining the start and end dates) increases attachment rates and gives customers confidence in their purchase decision.

How does CPS True Extended and 50% Back coverage actually work for brands with 5-year or shorter OEM warranties?

Consumer Priority Service (CPS) True Extended coverage is designed to begin after the original manufacturer (OEM) warranty expires, extending the protection window for up to 5 additional years. For appliances with a 5-year OEM warranty (such as AGA or La Cornue), CPS True Extended can stretch total coverage to a maximum of 8 years, with the extension starting after the 5th year. For brands with shorter warranties, CPS can extend coverage up to 6–8 years total, depending on the OEM term length selected by the retailer or customer.

CPS 50% Back is a separate program that always runs for 5 years from the date of purchase, regardless of the OEM warranty length. It overlaps with the manufacturer warranty and provides a 50% refund to the customer if they don’t use the plan. SND cards allow retailers to offer protection on open-box, scratch-and-dent, and used appliances that lack OEM protection, expanding coverage options and profit potential for stores with diverse inventory. All programs are administered by CPS, including claims management, service network coordination, and customer support.

Key CPS Extended Coverage Program Components

Common Workflow for Retailers

• Sell appliance and present coverage options after product selection
• Choose program based on OEM warranty and customer needs
• For open box/SND/used: attach SND card and upsell True Extended if desired
• CPS handles claims when issues arise, keeps retailers informed

What does CPS actually cover—and what isn’t included?

Consumer Priority Service (CPS) Extended Warranties are designed to step in after the manufacturer warranty ends, focusing on real mechanical and electrical failures. Here’s what’s included and what’s not:

What Does CPS Cover?

• Mechanical and electrical failures that occur after the OEM warranty expires
• Parts and labor required to restore appliance functionality
• Major components like compressors, motors, control boards, pumps, and sensors
• In-home service and repair coordination
• Food loss reimbursement (for covered refrigerator/freezer failures)
• Coverage for new, open-box, scratch-and-dent, and qualifying used appliances (with proper program structure)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint chips, appearance-only issues)
• Non-functional parts (handles, shelves, knobs, trim, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, hoses, gaskets)
• Accidental damage (drops, impacts, cracked panels, misuse, abuse)
• Environmental or external damage (flooding, fire, water intrusion, storm, or natural disaster)
• Pre-existing failures or issues that started before coverage began

How does the CPS claims process work for appliance warranties?

A claim is triggered when a customer experiences a covered failure after the manufacturer warranty ends and contacts Consumer Priority Service (CPS) by phone, web portal, chat, text, or email. The CPS team reviews the claim, verifies coverage, and coordinates service—either dispatching a technician or, in some cases, working with the selling dealer if they handle their own repairs.

CPS manages the entire repair process, from scheduling to resolution, so the retailer isn’t burdened with claim administration or service logistics. This streamlined approach gives both customers and retailers confidence that claims will be handled quickly and professionally, and it allows the retailer to maintain a positive relationship even after the initial sale.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get help and answers through multiple support channels—by phone, web, text, chat, portal, or email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended coverage compare to manufacturer warranties and generic 5-year plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure—With over $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories—CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

CPS Extended Appliance Coverage FAQ

Frequently Asked Questions

• Which appliance brands come with a full 5-year manufacturer warranty?
  AGA and La Cornue are among the few brands offering a true 5-year manufacturer warranty; most others provide 1–3 years.
• How long is the typical manufacturer warranty for mainstream appliance brands?
  The majority of brands, like Whirlpool, GE, LG, and Samsung, offer a 1-year full manufacturer warranty.
• What is CPS True Extended coverage?
  CPS True Extended begins after the OEM warranty ends and can add up to 5 extra years of protection, for 6–8 years total coverage depending on the OEM term.
• How is CPS 50% Back coverage different from True Extended?
  CPS 50% Back starts at the purchase date, runs 5 years total (overlapping OEM warranty), and refunds 50% of the plan price if unused.
• Can CPS cover open-box, scratch-and-dent, or used appliances?
  Yes, with an SND Card, CPS can cover open box, scratch-and-dent, refurbished, and qualifying used appliances.
• How do dealers know when to use a True Extended vs. 50% Back plan?
  Use True Extended when customers want coverage after the OEM warranty; use 50% Back for fixed 5-year coverage and the refund benefit.
• Can a customer add CPS coverage after buying an appliance?
  Yes, coverage can be purchased post-sale in many cases, especially through dealer-led follow-up programs.
• What happens if an appliance fails during the OEM warranty?
  The manufacturer is responsible for repairs during their warranty period; CPS coverage begins after this ends (except for 50% Back, which overlaps).
• Who handles the claims process for CPS coverage?
  Consumer Priority Service manages claim intake, service coordination, and customer communication.
• Are cosmetic issues like scratches or dents covered?
  No, CPS does not cover cosmetic damage, non-functional parts, or consumable items.
• Can retailers offer CPS on luxury and mainstream appliances?
  Yes, CPS supports coverage for both premium and standard appliances, with term flexibility.
• Does CPS allow dealers to retain service revenue?
  Yes, dealers may choose to repair covered products through their own service department.
• What is the maximum total coverage possible with CPS True Extended?
  Up to 8 years, calculated as OEM warranty plus up to 5 additional years with True Extended.
• How do retailers present CPS coverage to customers?
  Best practice is to introduce protection plans after the customer selects their appliance, clearly explaining coverage timing and benefits.
• Is CPS coverage nationwide?
  Yes, CPS provides nationwide coverage and service support for eligible products and retailers.

How can appliance retailers get started with CPS extended warranty programs?

CPS Extended Warranties are designed for appliance retailers who want to offer longer-term protection beyond the typical 1–3 year manufacturer warranty, especially for brands that don’t provide a true 5-year OEM term. The program is flexible, covers a wide range of inventory—including new, open-box, and scratch-and-dent appliances—and is supported by claims administration, service coordination, and strong dealer revenue opportunities.

Retailers can get started by reaching out to the CPS dealer team for onboarding, program selection, and training. With a proven track record and nationwide support, CPS makes it simple for stores of any size to add extended coverage and grow their protection plan business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers operate—whether you need extended coverage for new inventory, open-box, or specialty brands. If you want to see how this would look for your store, reach out to the CPS dealer team for tailored guidance and support.