Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.

TLDR

Most major appliance brands qualify for CPS True Extended coverage, including those with 1, 2, or 3-year manufacturer warranties. CPS True Extended starts after the OEM warranty expires and can extend coverage for up to 5 more years depending on the original brand warranty. This means retailers can offer up to 6–8 years of total coverage for brands like Whirlpool, GE, LG, Samsung, Bosch, KitchenAid, Sub-Zero, and many more. CPS also provides additional programs—like the 50% Back plan and SND cards for open-box, scratch & dent, and used appliances—so retailers can protect nearly all inventory while creating new profit streams. According to CPS dealer observations, most retailers increase warranty revenue by expanding coverage to all qualifying brands and inventory types.

Which appliance brands and inventory types can be covered under CPS True Extended?

CPS True Extended covers nearly every major appliance brand with a U.S. presence, provided the product has a verifiable manufacturer warranty from new. This includes mainstream brands (Whirlpool, GE, LG, Samsung), premium/luxury brands (Sub-Zero, Wolf, Miele, Viking, Thermador), and emerging brands, as well as specialty and boutique lines. For appliances sold as new, coverage timelines depend on the manufacturer’s original warranty length—CPS starts after OEM coverage ends and can extend protection for up to 5 additional years. For scratch & dent, refurbished, open box, or used appliances, CPS offers SND/Refurb/Open Box cards that start after a brief waiting period, or can build True Extended coverage on top if eligibility requirements are met.

• New Appliances – Eligible for True Extended (post-OEM), 50% Back (concurrent 5-year), or SND card (if lacking full OEM warranty)
• Open-Box/Scratch & Dent/Refurbished/Used – Covered by SND/Refurb/Open Box card, with the option to add True Extended if the product meets requirements
• Brand Eligibility – See the table below for major brand qualification and coverage durations
• Retailer Impact – This makes it possible for dealers to protect nearly all inventory, not just new-in-box, and to maximize attachment rates and revenue across product categories (CPS dealer data: stores offering broad inventory coverage see 12–28% higher warranty revenue on discounted products)

Why do appliance retailers offer CPS True Extended coverage?

Appliance retailers use CPS True Extended coverage to provide customers with protection that picks up when the manufacturer warranty ends, creating a long-term ownership safety net and a valuable new revenue stream. With True Extended, stores can flexibly match the coverage period to the OEM warranty, offer more comprehensive programs than generic extended warranties, and cover nearly every brand and inventory type—from new to open-box and scratch & dent. This approach helps maximize warranty attachment rates, supports customer confidence, and differentiates the retailer’s value proposition. According to CPS retailer trends, stores using True Extended across all qualifying brands and categories consistently outperform those relying only on standard 5-year overlapping plans.

• Generates additional profit per sale—CPS True Extended is a top driver of retailer margin and average order value
• Extends coverage after the OEM warranty ends—dealers can offer 6–8 years of protection depending on the brand
• Covers a broader range of inventory—including new, open-box, scratch & dent, and refurbished appliances under the appropriate program
• Improves long-term customer satisfaction by providing real support throughout the ownership cycle
• Simplifies claims and service—CPS manages claims administration, service dispatch, and customer communication
• Helps maximize warranty attachment rates—retailers commonly see higher penetration by matching coverage to the real ownership timeline

How do appliance retailers typically use CPS True Extended coverage?

Many appliance retailers find that CPS True Extended performs best when it’s offered as a standard option on every qualifying brand and inventory type, not just premium or new-in-box products. Stores that train their teams to present True Extended as a continuation of the factory warranty—rather than a basic add-on—often see higher attachment rates and increased customer trust. CPS dealer data shows that making True Extended part of the normal sales process, and pairing it with SND cards for open-box or used appliances, allows retailers to monetize more of their inventory while providing a smoother ownership experience for customers.

How does CPS True Extended coverage work for appliance retailers and their customers?

Consumer Priority Service True Extended coverage is built to start after the manufacturer warranty expires, extending protection for up to 5 additional years based on the brand’s original coverage period. Retailers enroll eligible new appliances at the time of sale, and customers receive documentation showing the combined OEM and CPS coverage timeline. For open-box, scratch & dent, refurbished, or used appliances, dealers can use CPS SND/Refurb/Open Box cards to provide coverage after a short waiting period, or layer True Extended coverage on top when the product qualifies. Dealers control pricing on most plans and can include coverage in financing or bundled offers. CPS manages claims administration, service coordination, and customer communications throughout the coverage period, allowing retailers to focus on sales and customer relationships while providing long-term support.

• Retailer Workflow Highlights
  • Offer True Extended on all eligible new appliances
  • Use SND/Refurb/Open Box card for discounted inventory
  • Train sales team to present coverage after product selection
  • Monitor program performance in the CPS dealer portal

What does CPS True Extended actually cover for appliances—and what is excluded?

CPS True Extended is designed to cover real mechanical and electrical failures that occur after the manufacturer warranty ends, but not cosmetic, accidental, or environmental damage. The coverage is built around the parts and labor required to keep the appliance operating normally through the full ownership cycle. Dealers and customers should understand what is (and isn’t) included to set clear expectations.

What Does CPS Cover?

• Mechanical and electrical failures after OEM warranty expiration
• Parts and labor for covered repairs (motors, compressors, pumps, control boards, sensors, fans, etc.)
• Service coordination through CPS, including in-home service when required
• Product replacement or reimbursement if repair is not feasible (“No Lemon” guarantee)
• Food loss benefit for freezers (up to $250) and laundry credit (up to $50)
• Coverage options for new, open-box, scratch & dent, refurbished, and used appliances (with eligible program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chipped paint, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim, glass shelves)
• Consumables and maintenance items (filters, bulbs, batteries, belts, gaskets, fuses, hoses)
• Accidental damage (drops, impact, cracked panels, physical mishandling)
• Water/flood/fire/natural disaster or environmental damage
• Failures from misuse, abuse, neglect, or improper installation
• Pre-existing conditions or issues occurring during OEM warranty period
• Manufacturer recalls or factory responsibility events

How does the CPS claims process work for appliance coverage?

Appliance warranty claims under CPS are triggered when a customer experiences a covered failure—such as a mechanical or electrical breakdown—after the manufacturer warranty has expired. Customers can file a claim by phone, web portal, chat, text, or email, making it easy to start the process from anywhere.

Once the claim is filed, Consumer Priority Service verifies eligibility, coordinates service with the retailer or a qualified technician, and manages the repair or replacement process. This reduces administrative burden for the retailer while giving customers direct support and faster resolution.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS makes it easy for customers, retailers, and service centers to get support using a variety of contact methods. Whether you need to file a claim, check warranty status, or ask a question, multiple support channels are available for fast assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to a manufacturer warranty or a typical extended plan?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving partners a proven, stable warranty partner for the long term
• Scale and reach—CPS has covered over 75 million products for more than 60 million customers, showing deep operational experience and reliability
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of over 50,000 servicers, CPS is equipped to handle high-volume and complex warranty programs
• Extensive retail partnerships—Over 10,000 retail partners rely on CPS, from independent dealers to large multi-location groups
• Nationwide and factory-authorized repair capabilities—CPS supports both independent and factory-authorized service networks, ensuring appliances are repaired by qualified technicians
• U.S.-based support team and long-term relationships—Retailers benefit from dedicated onboarding, ongoing support, and real relationships with a U.S.-based team
• Broad product category coverage—CPS supports warranties across more than 60 product categories, providing flexibility for all types of appliance retailers
• Strong reputation—CPS maintains a BBB A rating and long-standing partnerships in the industry, reflecting trust and credibility

CPS True Extended FAQ

• Q: Which appliance brands qualify for CPS True Extended coverage?
  A: Nearly every major appliance brand with a U.S. manufacturer warranty qualifies, including Whirlpool, GE, LG, Samsung, Bosch, KitchenAid, Sub-Zero, Viking, and more.
• Q: How long does CPS True Extended coverage last?
  A: CPS True Extended adds up to 5 years of coverage after the OEM warranty ends, for a total of 6–8 years depending on the brand.
• Q: Does CPS True Extended start at the same time as the OEM warranty?
  A: No, CPS True Extended begins only after the manufacturer warranty expires, eliminating overlap.
• Q: Can open-box or scratch & dent appliances get coverage?
  A: Yes, CPS offers SND/Refurb/Open Box cards so retailers can protect open-box, scratch & dent, refurbished, and used appliances.
• Q: What is the difference between True Extended and 50% Back?
  A: True Extended starts after OEM coverage; 50% Back runs for 5 years from purchase and offers a 50% refund if unused.
• Q: How does the claims process work for customers?
  A: Customers contact CPS via phone, portal, chat, text, or email; CPS manages claim review, service coordination, and resolution.
• Q: Is there a difference in coverage by brand or category?
  A: No, CPS does not price or limit coverage by brand or appliance type—coverage is consistent across all approved brands.
• Q: Who handles repairs under CPS True Extended?
  A: The selling dealer has first right of refusal to service; otherwise, CPS assigns a qualified or factory-authorized technician.
• Q: Can retailers set their own pricing for coverage?
  A: Yes, most programs allow dealers to control MSRP, except for 50% Back which must be offered at set retail pricing.
• Q: What is excluded from CPS True Extended coverage?
  A: Cosmetic damage, consumables, non-functional parts, accidental or environmental damage, and pre-existing conditions are excluded.
• Q: Can customers add coverage after the sale?
  A: Yes, CPS Post-Sale Marketing lets retailers recover missed warranty sales by offering coverage post-purchase.
• Q: How do retailers track warranty sales and claims?
  A: The CPS Dealer Portal provides real-time tracking of coverage sales, claims activity, and program performance.
• Q: Are there programs for rent-to-own or used appliances?
  A: Yes, CPS supports rent-to-own, used, and redeployed inventory with flexible coverage structures.
• Q: Does CPS support multi-location or large retailers?
  A: Yes, CPS is designed to scale from single-store independents to national multi-location retailers.
• Q: What support does CPS provide for onboarding and sales training?
  A: CPS offers onboarding, portal training, warranty sales coaching, and ongoing support to help retailers maximize attachment rates.

How can appliance retailers get started with CPS True Extended coverage?

CPS True Extended is designed for appliance retailers who want to offer long-term protection that begins after the manufacturer warranty expires. The program is flexible enough for single-store independents and multi-location retailers, allowing dealers to cover virtually all major brands and inventory types with a simple, profitable workflow.

Retailers who want to get started can reach out to Consumer Priority Service for onboarding, training, and personalized guidance. CPS supports fast implementation, ongoing support, and tools to help maximize warranty attachment rates and long-term customer satisfaction.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether you’re managing new, open-box, or used inventory. If you want tailored guidance or to see how CPS fits your business, the team can walk you through your options and help you get started quickly.