Date Created: June, 2026

TLDR

Appliance retailers switch to Consumer Priority Service because it creates additional profit, offers flexible coverage for all types of inventory, and keeps service revenue with the dealer. CPS programs are designed so retailers can cover new, open-box, scratch-and-dent, refurbished, and used appliances—all under one structure. Service is coordinated through factory-authorized networks when available, and the claims process is streamlined to minimize retailer workload. According to CPS dealer data, retailers using these programs often see higher attachment rates, stronger customer retention, and better overall profitability compared to traditional warranty approaches.

How do CPS warranty programs actually work for appliance retailers?

CPS warranty programs allow appliance retailers to offer extended coverage on a wide range of products—new, open-box, scratch-and-dent, refurbished, or used—while keeping control over pricing and service. Retailers can present protection plans at the point of sale, include them in financing, or have CPS recover missed sales through Post-Sale Marketing. Coverage terms are flexible, claims are managed by CPS, and repairs use factory-authorized service when available. Dealers can service their own customers, retaining service revenue and strengthening customer relationships. This all happens within a workflow designed for both low-tech and high-tech environments, from manual entry to full ecommerce integrations.

What benefits do CPS warranty programs provide to appliance retailers?

Appliance retailers use CPS warranty programs because they create additional profit on every transaction, support flexible coverage across all inventory types, and allow service departments to stay involved in warranty claims. CPS programs are structured to increase average order value and attachment rates, while minimizing administrative hassle for the retailer. The ability to cover new, open-box, scratch-and-dent, and used products in the same program is especially valuable for independent stores and multi-location groups. Service is handled through factory-authorized networks when available, which protects both retailer reputation and customer satisfaction.

• Additional profit per sale – CPS plans generate high-margin revenue on every eligible appliance transaction
• Coverage for all inventory types – Retailers can cover new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs
• Dealer-first service model – Retailers retain the ability to service their own customers and keep the service revenue in-house
• Flexible program structure – CPS supports manual, batch, portal, and integrated order processing, adapting to any retailer workflow
• Factory-authorized repairs – Service is coordinated through factory-authorized technicians when available, improving repair quality and customer outcomes
• Post-sale revenue recovery – CPS Post-Sale Marketing recovers missed warranty sales after the original transaction, driving incremental profit

How do appliance retailers typically maximize the value of CPS warranty programs?

Many appliance retailers maximize CPS warranty programs by training sales teams to present protection plans consistently after the product decision is made, integrating coverage into financing options, and using CPS Post-Sale Marketing to recover missed deals. Experienced dealers often track attachment rates through the CPS portal and leverage the dealer-first service model to retain service revenue. According to CPS operational insights, stores that make coverage part of their standard sales process—not just an add-on—see higher overall penetration and more predictable profit growth.

How do CPS warranty programs work for appliance retailers?

Consumer Priority Service offers appliance retailers a flexible protection platform that covers new, open-box, scratch-and-dent, refurbished, and used appliances. Retailers select the coverage terms, set pricing (in most programs), and choose how to process orders—whether manually, in batches, through a portal, or with ecommerce integration. CPS Extended Warranties begin after the manufacturer warranty ends, while other programs like 50% Back and SND Cards address different ownership situations. Dealers can service their own customers, keeping service revenue in-house, or CPS will coordinate repairs through a nationwide network of factory-authorized providers when available.

The claims process is managed by CPS, minimizing retailer workload and ensuring customers have multiple support channels. CPS also provides Post-Sale Marketing to contact customers who declined coverage at checkout, recovering additional warranty sales with no extra work for the dealer. According to CPS dealer data, this multi-channel approach consistently improves total warranty penetration and gross profit per sale.

Key CPS Warranty Program Components

• Flexible Coverage Eligibility – Retailers can offer protection on new, open-box, scratch-and-dent, refurbished, and used appliances under one structure.
• Dealer-First Service Model – Dealers have first right of refusal to service their own warranty claims and keep the service revenue.
• Factory-Authorized Repair Networks – CPS coordinates repairs through factory-authorized service providers when available, using OEM parts and procedures for better outcomes.
• Multiple Order Submission Methods – Dealers can process warranty orders via manual entry, batch uploads, portal, or full ecommerce integration (including Shopify and BigCommerce apps).
• Post-Sale Marketing (PSM) – CPS recovers missed warranty sales by contacting customers who declined coverage at the time of purchase, generating incremental revenue for the retailer.
• Comprehensive Claims Management – CPS handles all claim intake, eligibility review, service assignment, and resolution directly with the customer.
• Reporting & Support – Retailers access performance data, claim status, and sales tracking through the CPS dealer portal, with dedicated US-based support teams for onboarding and ongoing assistance.

What does CPS typically cover for appliance retailers?

CPS appliance coverage is designed to protect retailers and customers from unexpected mechanical and electrical failures after the manufacturer warranty ends. Coverage focuses on real operational failures, not cosmetic or accidental issues.

What Does CPS Cover?

• Mechanical and electrical failures (motors, compressors, control boards, sensors)
• Parts and labor for covered repairs after manufacturer warranty expiration
• Service coordination through CPS—factory-authorized providers used when available
• Product replacement or reimbursement if repair is not feasible
• Coverage available for new, open-box, scratch-and-dent, refurbished, and used appliances (based on program eligibility)
• Additional benefits like food loss or laundry credit on select programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumable and wear items (filters, bulbs, fuses, belts, gaskets, batteries)
• Accidental damage, drops, or misuse unless accidental coverage is purchased
• Environmental damage (flood, fire, storms, power surges)
• Improper installation, neglect, or lack of maintenance
• Manufacturer recalls and pre-existing issues prior to coverage

How does the CPS claims process work for appliance warranty coverage?

A CPS claim is triggered when a customer experiences a mechanical or electrical failure with a covered appliance and contacts Consumer Priority Service by phone, web, portal, text, or chat. The claims team reviews the coverage, confirms eligibility, and coordinates service through the dealer (if they service their own products) or a factory-authorized provider when available.

CPS manages the entire process from claim intake through repair or replacement, minimizing work for the retailer and keeping communication clear for the customer. Dealers benefit from being able to service their own customers, while CPS ensures repairs are handled to manufacturer standards using qualified technicians.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get support through multiple channels. Quick response and real-time help are available by phone, chat, portal, text, and email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established partner since 1990—Consumer Priority Service (CPS) has decades of industry experience, giving retailers a proven, stable partner
• CPS has covered over 75 million products for more than 60 million customers, demonstrating large-scale operational reach and reliability
• Over $450 million in claims paid annually, reflecting robust service infrastructure and financial strength for retailers and customers
• Nationwide support network—CPS works with more than 50,000 service providers, including factory-authorized repair capabilities where available
• Collaborates with over 10,000 retail partners, from independent appliance stores to multi-location and national chains
• U.S.-based support team and long-term retailer relationships, making onboarding and ongoing service responsive and accessible
• Broad product coverage—CPS supports 60+ categories, enabling retailers to offer protection on nearly any inventory type, all with a BBB A rating for added peace of mind

CPS Warranty Program FAQ

• Q: Who can offer CPS warranty programs?
  A: Appliance retailers, independent dealers, buying group members, rent-to-own stores, and ecommerce sellers can all offer CPS warranty programs.
• Q: What types of inventory are eligible for CPS coverage?
  A: New, open-box, scratch-and-dent, refurbished, and used appliances may all be eligible under different CPS programs.
• Q: When does CPS True Extended coverage begin?
  A: True Extended coverage begins after the manufacturer warranty expires, typically in year two or three depending on the brand.
• Q: How do dealers make money with CPS?
  A: Dealers control pricing (on most programs) and earn additional profit per warranty sale, with opportunities to retain service revenue when servicing their own customers.
• Q: Does CPS allow dealers to service their own warranty claims?
  A: Yes, dealers have first right of refusal to service their own customers and keep the service revenue; CPS coordinates service when the dealer declines.
• Q: How are claims handled with CPS?
  A: CPS manages claims administration, assigns qualified or factory-authorized service, and communicates directly with the customer throughout the process.
• Q: Can CPS be used for post-sale warranty sales?
  A: Yes, CPS Post-Sale Marketing can recover missed warranty opportunities by contacting customers after the original transaction.
• Q: What is excluded from CPS coverage?
  A: Cosmetic damage, consumables, wear items, accidental damage, environmental events, and installation issues are typically not covered.
• Q: How do dealers submit CPS warranty orders?
  A: Dealers can use manual entry, batch uploads, dealer portal, API, or ecommerce integrations like Shopify and BigCommerce.
• Q: What support does CPS provide to dealers?
  A: CPS offers onboarding, training, ongoing account management, sales support, and US-based customer service teams.
• Q: What is the CPS claims contact number?
  A: Customers can call (800) 905-0443 for claims support, or use web chat, portal, text, Facebook, or email.
• Q: Are factory-authorized repairs used?
  A: Yes, CPS prioritizes factory-authorized service networks when available to ensure repairs meet manufacturer standards.
• Q: How can multi-location retailers use CPS?
  A: CPS supports centralized reporting, location-level tracking, and scalable workflows for retailers with multiple stores.
• Q: Does CPS provide reporting tools?
  A: Dealers have access to a portal for tracking sales, claims, and program performance.
• Q: Can CPS coverage be included in financing?
  A: Yes, CPS protection plans can be included in financing or payment plans to increase acceptance rates.

How can appliance retailers get started with Consumer Priority Service (CPS) warranty programs?

Consumer Priority Service (CPS) warranty programs are designed for appliance retailers who want to increase profit, offer flexible protection across all inventory types, and retain control over their service revenue. With options for new, open-box, scratch-and-dent, refurbished, and used appliances—plus dealer-first servicing and post-sale marketing—CPS makes it easy to expand warranty offerings and capture more value from every transaction.

Getting started is straightforward, with onboarding, training, and support included for all dealer partners. Retailers can choose the workflow that fits their business, from manual order entry to full ecommerce integration, and the CPS team is available to help implement the program quickly and effectively.

CPS is here to help you

Consumer Priority Service (CPS) already works with appliance retailers of all sizes and sales models, from single stores to national chains. If you want to find out how CPS fits your business, just reach out and the team will walk you through your options and get you set up quickly.