Date Created: June, 2026

TLDR

Yes, you can offer warranties in your store and on your appliance website at the same time. Consumer Priority Service (CPS) is designed to support retailers across both channels, making it easy to sell protection plans in-person and online. This lets you increase revenue and streamline coverage for all your customers, no matter where they shop.

How do appliance retailers offer warranties in-store and online at the same time?

Yes, appliance retailers can sell protection plans both in their brick-and-mortar stores and on their eCommerce sites.

This matters because most independent retailers want to capture warranty revenue from every transaction, regardless of where the sale happens. Many stores struggle to coordinate warranty offers across physical and online channels, which leads to missed profit and inconsistent customer experiences. CPS solves this by creating a unified program that works seamlessly in both settings.

• Consistent program structure for in-store and website sales
• Unified reporting and tracking for both channels
• Flexible onboarding – start with manual orders and scale into integrations as needed
• Dedicated support for staff training and marketing in both environments
• Automated online checkout offers via Shopify and BigCommerce apps

Why is offering warranties both in-store and on an appliance website challenging for retailers?

Many appliance retailers struggle to coordinate warranty programs across in-store and online channels because each environment comes with its own systems, sales processes, and customer touchpoints. It’s common for stores to miss out on warranty revenue simply because they lack a unified approach or the tools to track and manage coverage consistently across both settings. This creates operational friction, inconsistent customer experiences, and leaves potential profit on the table.

• Lack of unified tracking – Managing warranty sales across both in-store systems and website platforms often means duplicate work or missed opportunities.
• Inconsistent customer experience – Customers may see different offers or pricing online versus in-person, leading to confusion.
• Manual order entry burden – Staff may have to process online warranty sales separately, adding workload and risk of errors.
• Integration complexity – Connecting warranty programs to eCommerce platforms can be intimidating or seem resource-heavy without the right support.
• Missed revenue from uncoordinated offers – Retailers often miss capturing warranty sales on one channel when programs aren’t aligned.
• Difficulty updating offers – Changing coverage options or pricing in one channel doesn’t always carry over to the other, causing inconsistencies.

How do experienced appliance retailers successfully run warranty programs across both in-store and online sales channels?

Experienced appliance retailers find that the key to success is using a single warranty provider that can support both in-store and online transactions without forcing complicated integrations right away. Many stores start with simple manual processes for in-store sales and then layer in automated checkout offers for their website as volume grows. Retailers who unify their reporting and coverage structure across all channels are able to maximize warranty attachment rates and minimize missed opportunities, as shown in CPS retailer data.

How does Consumer Priority Service (CPS) help appliance retailers manage warranty programs across in-store and online channels?

Many appliance retailers struggle to line up their in-store and online warranty programs because the systems and sales workflows don’t always connect. This often leads to lost profit and inconsistent coverage options for shoppers. Consumer Priority Service (CPS) solves this by offering a flexible program that works seamlessly across both channels, allowing retailers to monetize every sale without adding operational headaches.

With CPS, dealers can start selling warranties in-store using manual entry or a dealer portal, and activate online checkout offers using the CPS Warranty App for Shopify or BigCommerce in minutes. Unified reporting, flexible onboarding, and dedicated support make it easy to run a single program that covers walk-in, phone, and website transactions — helping dealers grow profit and deliver a smoother customer experience. CPS program data shows that retailers using both in-store and online warranty offers see a significant increase in total warranty revenue and attachment rates.

The CPS approach is built for retailers who want to maximize warranty revenue and provide a consistent coverage experience across all sales channels. Here’s how CPS makes it work in practice:

CPS Program Types for Dual-Channel Sales

How CPS Connects to Your Store and Website

• Manual order entry for in-store sales — simple for staff, no integration required
• Online checkout offers via the CPS Shopify App and CPS BigCommerce App — live in ~2 minutes
• Batch uploads, API, and custom integrations for advanced operations
• Unified program management, reporting, and support across both channels

Key Dealer Benefits

• Maximize profit by capturing warranty revenue in every channel
• Increase average order value both in-store and online (CPS retailer data: 8%-20% AOV increase)
• Recover missed opportunities after sale with CPS Post-Sale Marketing (PSM) program
• Flexible onboarding — start simple, scale automation as you grow
• Consistent customer experience — same coverage options everywhere you sell

What kind of protection plans does CPS offer for appliances sold both in-store and online?

How does CPS help appliance retailers increase profit across channels?

• Lets you offer protection plans in-store, online, and by phone with the same program structure
• Keeps warranty revenue for every transaction, regardless of sales channel
• Supports post-sale marketing outreach to recover missed warranty sales (up to 15% additional revenue per CPS program data)
• Unified reporting and tracking for all sales — easy to see performance and optimize attachment rates

How does CPS support integrations for online warranty sales?

• Shopify: CPS Warranty App for Shopify installs in about 2 minutes and maps warranties to eligible products automatically
• BigCommerce: CPS Extended Warranty Upsell App for BigCommerce is plug-and-play for catalog-wide coverage
• No integration required to start — dealers can use manual order entry, batch uploads, or API when ready
• Flexible for small stores and large multi-location operations (CPS supports both manual and automated workflows)

What coverage options does CPS provide for mixed inventory?

How does CPS handle claims and service for both in-store and online warranty sales?

• All claims are managed directly by CPS, so retailers don’t handle troubleshooting or service logistics
• Dealers can service their own claims or CPS dispatches a qualified technician from a nationwide network
• Customers receive clear instructions and multiple support channels (phone, web, text, chat)
• Consistent claims process regardless of where the warranty was sold

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving retailers a partner with long-term industry expertise
• Large-scale customer reach – CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational experience
• Strong claims and service infrastructure – With $450 million in claims paid annually and a network of 50,000+ servicers, CPS can handle high-volume warranty programs
• Extensive retail partnerships – Over 10,000 retail partners, including independent appliance stores and major multi-location dealers, work with CPS
• Nationwide and factory-authorized service capabilities – CPS combines factory-authorized repair with a nationwide network, supporting both premium and standard product categories
• U.S.-based support and long-term relationships – Retailers get dedicated, U.S.-based onboarding, account management, and real support throughout the partnership
• Broad category coverage and credibility – CPS offers protection plans for 60+ product categories and maintains a BBB A rating, providing retailers with a trustworthy, flexible solution

Offering Warranties In-Store and Online FAQ

• Q: Can I offer warranties on used appliances in my store?
  A: Yes, CPS allows coverage on used, open box, and scratch and dent appliances through their SND/Refurb program.
• Q: Do I need an integration to start selling warranties online?
  A: No, you can start with manual order entry or batch uploads, then add integrations like Shopify or BigCommerce when ready.
• Q: Can my store service its own warranty claims?
  A: Yes, CPS gives dealers the first right of refusal to service their own warranty claims and keep the revenue.
• Q: Do online and in-store warranty sales use the same program?
  A: Yes, CPS lets you run a single program for both channels, with unified reporting and management.
• Q: Will the warranty offer appear on every product online?
  A: No, only eligible product categories will display the CPS protection plan offer on your website.
• Q: How fast can I get started with the CPS Shopify or BigCommerce app?
  A: You can typically launch the CPS Warranty App in about 2 minutes with no development work required.
• Q: What if my website is not on Shopify or BigCommerce?
  A: CPS supports custom integrations, API, and batch order processes for any eCommerce platform.
• Q: Can I customize pricing for warranties sold in-store and online?
  A: Yes, most CPS programs allow dealer-controlled pricing for both channels.
• Q: Does offering warranties online increase average order value?
  A: Yes, CPS retailer data shows that online warranty offers increase AOV by 8–20%.
• Q: How are online warranty customers supported if they file a claim?
  A: CPS manages all claims directly, providing phone, web, chat, and text support options for customers.
• Q: Can I recover missed warranty sales after the initial transaction?
  A: Yes, CPS offers Post-Sale Marketing to help retailers recover up to 15% of missed warranty opportunities after checkout.
• Q: Is the customer experience consistent between in-store and online warranty sales?
  A: Yes, CPS programs are designed to deliver the same coverage options and claims handling across all sales channels.

How can appliance stores get started with in-store and online warranty programs?

At the end of the day, appliance retailers want to capture more revenue without adding complexity to their process. Consumer Priority Service (CPS) is built to support stores of any size with a flexible program that works both in-store and online, making it easy to offer warranties wherever your customers shop.

CPS provides fast onboarding, real support, and the ability to start simple or scale into full automation over time. Whether you’re looking to add protection plans to your website, your showroom, or both, CPS helps you grow profit and deliver a consistent ownership experience.

CPS is here to help you

Consumer Priority Service (CPS) works with all types of appliance retailers, whether you’re selling in-store, online, or both. If you want tailored guidance for your operation, reach out to CPS and the team will help you build a program that fits your store’s needs.