Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is different from other appliance warranty providers because it’s built around dealer profit, flexible coverage options, and a retailer-first service approach. CPS lets dealers offer protection on new, open-box, scratch-and-dent, and used appliances, with multiple program structures and the ability to service their own customers or leverage factory-authorized repair networks. CPS manages claims, supports post-sale marketing, and integrates with any sales workflow, giving retailers more revenue, control, and a stronger customer experience. According to CPS dealer observations, retailers often see 10%-25% additional gross profit and stronger customer retention rates compared to more restrictive programs.

How does Consumer Priority Service (CPS) create more revenue and flexibility for appliance retailers?

CPS creates more revenue and flexibility for appliance retailers by letting them offer coverage on nearly every inventory type and by prioritizing dealer control over pricing and the service process.

Unlike traditional warranty providers that limit coverage to new products or require rigid integrations, CPS supports new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs. Retailers can choose point-of-sale, post-sale, or bundled warranty models, and can service their own customers or use CPS’s nationwide network, including factory-authorized providers when available. This approach leads to higher attachment rates, additional profit on discounted inventory, and improved customer satisfaction.

• Broader eligibility: Covers new, scratch-and-dent, open-box, refurbished, and used appliances.
• Multiple revenue streams: Point-of-sale, post-sale marketing, and bundled programs drive incremental profit.
• Dealer-first service: Retailers can retain service revenue, with CPS coordinating claims and repairs when the dealer opts out.
• Factory-authorized repairs: CPS works with factory-authorized networks where possible for proper OEM-level service.
• Flexible integrations: Supports manual, portal, API, Shopify, and BigCommerce workflows—no single system required.

What benefits does Consumer Priority Service (CPS) provide to appliance retailers?

Appliance retailers use Consumer Priority Service (CPS) because it drives additional profit on every sale, supports a wide range of inventory, and keeps the retailer in control of service and customer experience. CPS lets dealers cover products beyond just new-in-box—scratch-and-dent, open-box, refurbished, and used appliances all qualify under specific programs. The platform supports both point-of-sale and post-sale marketing models, so retailers can recover missed warranty opportunities and maximize revenue from every transaction. With the ability to service their own customers or use factory-authorized repair networks, many retailers find that CPS streamlines claims handling and improves customer satisfaction, all while increasing margin and attachment rates.

• Higher profit per sale – CPS lets appliance retailers control pricing, attach coverage to almost any inventory, and create incremental profit opportunities.
• Coverage on more inventory – Dealers can protect scratch-and-dent, open-box, refurbished, and used appliances, not just new-in-box products.
• Dealer-first service participation – Retailers are given first right of refusal to service their own claims, letting them retain service revenue and customer relationships.
• Post-sale marketing revenue – CPS contacts customers who declined coverage at checkout, recovering warranty revenue that would otherwise be lost.
• Flexible workflows and integrations – Programs can be implemented manually, via portal, or through Shopify, BigCommerce, and API integrations with minimal technical lift.
• Factory-authorized repair network – CPS coordinates repairs through factory-authorized service providers when available, ensuring repair quality and customer confidence.

How do appliance retailers typically use Consumer Priority Service (CPS) to maximize revenue and customer experience?

Most appliance retailers using Consumer Priority Service (CPS) successfully maximize their revenue by presenting warranty options consistently at the point of sale and following up with post-sale marketing for customers who declined coverage. Experienced dealers often leverage CPS’s flexible eligibility to cover more types of inventory, including discounted or non-traditional products, and use the dealer-first service model to retain both profit and service opportunities. According to CPS dealer observations, stores that incorporate both in-store attachment and post-sale recovery strategies achieve the highest warranty penetration and customer retention rates.

How does the Consumer Priority Service (CPS) program actually work for appliance retailers?

Consumer Priority Service (CPS) is structured to let appliance retailers offer protection plans on new, open-box, scratch-and-dent, refurbished, and used appliances—something most traditional warranty providers do not support. Dealers control pricing, can choose between multiple program types (like True Extended and 50% Back), and are given the first right to service warranty claims themselves or have CPS coordinate repairs through a nationwide network, including factory-authorized service when available.

Retailers can enroll customers at the point of sale, through ecommerce integrations (like Shopify or BigCommerce), or submit transactions manually or in batch. CPS manages claims administration, customer communication, and service logistics, freeing up retailer resources and improving the ownership experience for both the store and the customer. Post-sale marketing options allow dealers to recover additional warranty sales opportunities from customers who initially declined coverage, supporting ongoing revenue growth across every sales channel.

Key Components of the CPS Program for Appliance Retailers

• Flexible Inventory Coverage – Protects new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Multiple Program Types – Includes True Extended (post-OEM), 50% Back, and one-year coverage for non-warrantied products.
• Dealer-First Service Model – Retailers decide if they want to service their own claims; CPS coordinates service if the dealer opts out.
• Factory-Authorized Service Network – Repairs are handled through factory-authorized providers when available, ensuring repairs meet manufacturer standards and reducing risk for the retailer.
• Revenue-Driven Structure – Dealers control pricing, attach coverage to nearly any product, and monetize missed warranty sales through CPS Post-Sale Marketing.
• Comprehensive Claims Administration – CPS manages claim intake, eligibility review, service scheduling, customer communication, and resolution.
• Integration Flexibility – Supports manual order entry, batch uploads, API integration, Shopify (app link), and BigCommerce (app link), adapting to each retailer’s workflow.
• Reporting and Support – Dealers access sales, claims, and performance analytics through the CPS Dealer Portal, with ongoing support and training available.

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real mechanical and electrical failures. It’s important for appliance retailers to understand both the included protections and the standard exclusions so they can properly set customer expectations and avoid unnecessary claims friction.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Covered parts and labor for functional repairs
• Service coordination through CPS, with factory-authorized technicians when available
• Replacement or reimbursement if the unit cannot be repaired
• Food loss reimbursement (for covered refrigerator/freezer failures, up to $250)
• Coverage options for new, scratch-and-dent, open-box, refurbished, and used appliances under qualifying programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint or appearance-only issues)
• Non-functional/accessory parts (handles, knobs, racks, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, fuses)
• Accidental damage, misuse, or abuse
• Environmental, flood, fire, or natural disaster damage
• Installation issues, pre-existing conditions, or manufacturer recall events

How does the Consumer Priority Service (CPS) claims process work for appliance warranties?

A CPS appliance warranty claim typically begins when the customer contacts CPS directly by phone, web chat, portal, text, Facebook, or email to report an issue and provide product details. CPS reviews the claim, confirms coverage eligibility, and assigns service based on whether the dealer wants to handle the repair or if CPS should coordinate through its own service network, which includes factory-authorized technicians when available.

CPS manages the entire process from claim intake to repair or replacement, communicating with the customer and keeping the retailer in the loop. This structure minimizes administrative burden for the retailer and ensures the customer receives a consistent, high-quality service experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes support easy and accessible with multiple contact options for customers, dealers, and service centers. Whether you need help with a claim, program questions, or operational support, CPS offers fast, U.S.-based assistance across several channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does Consumer Priority Service (CPS) compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-standing, proven warranty partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational expertise
• Strong claims and service infrastructure – Over $450M in claims paid annually and a 50,000+ servicer network means CPS is built for high-volume warranty programs
• Extensive retail partnerships – More than 10,000 retail partners, from independents to large multi-location groups, rely on CPS
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair, ensuring reliable, OEM-standard service when available
• U.S.-based support and long-term relationships – Retailers interact with dedicated, U.S.-based onboarding and support teams focused on partnership
• Broad category coverage – Over 60 product categories supported, giving retailers the flexibility to protect a wide range of inventory

Consumer Priority Service (CPS) FAQ

• Q: What types of appliances can CPS cover?
  A: CPS supports new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Q: Can appliance retailers service their own warranty claims with CPS?
  A: Yes, dealers have first right of refusal to perform repairs and keep service revenue when using CPS.
• Q: How does CPS handle claims administration?
  A: CPS manages claim intake, coverage verification, service scheduling, and customer communication throughout the process.
• Q: Does CPS offer post-sale warranty recovery for missed opportunities?
  A: Yes, CPS Post-Sale Marketing contacts customers who declined coverage at checkout to recover additional warranty sales.
• Q: Is CPS coverage available for scratch-and-dent or used products?
  A: Yes, CPS offers specific programs for scratch-and-dent, open-box, refurbished, and used inventory.
• Q: How is factory-authorized service handled by CPS?
  A: CPS coordinates repairs through factory-authorized service providers when available, ensuring manufacturer-standard repairs.
• Q: What integration options does CPS support for retailers?
  A: Retailers can use manual entry, batch uploads, API, Shopify, and BigCommerce integrations with CPS.
• Q: How do retailers track warranty sales and claims with CPS?
  A: The CPS Dealer Portal provides sales, claims, and performance reporting for all enrolled plans.
• Q: Does CPS allow flexible pricing for retailers?
  A: Yes, most CPS programs let retailers control pricing and maximize profit per sale.
• Q: What customer service support does CPS provide?
  A: U.S.-based support teams handle onboarding, training, claims, and dealer assistance.
• Q: Are there monthly or recurring fees to use CPS?
  A: No, most CPS programs do not require monthly participation fees for appliance retailers.
• Q: Can CPS be implemented quickly for new dealers?
  A: Yes, onboarding support and flexible workflows let dealers start offering CPS warranties rapidly.
• Q: Does CPS cover commercial or rental appliances?
  A: CPS offers commercial coverage options for qualifying rental, lease-to-own, and commercial-use appliances.
• Q: How does CPS help retailers recover missed warranty sales?
  A: CPS Post-Sale Marketing follows up with customers who didn’t buy coverage initially, converting lost revenue into new profit.

How can appliance retailers get started with Consumer Priority Service (CPS)?

Consumer Priority Service (CPS) is designed for appliance retailers who want to expand their protection plan offerings, increase profit per sale, and retain more control over service and customer experience. By supporting coverage for new, open-box, scratch-and-dent, refurbished, and used inventory, along with post-sale marketing and dealer-first service participation, CPS helps retailers capture more revenue and deliver a better ownership journey for their customers.

Retailers can get started by reaching out for onboarding guidance, reviewing program options, and deciding which workflows—manual, portal, batch, or ecommerce integrations—best fit their business. CPS provides dedicated support, training, and program setup to help stores of any size launch quickly and start benefiting from the platform.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.