Date Created: June, 2026

TLDR

Consumer Priority Service works with appliance retailers of every size and business model, including independent dealers, ecommerce sellers, buying group members, rent-to-own stores, and regional or national chains. The program is built to adapt to different sales channels and product mixes, covering everything from new appliances to open-box, scratch-and-dent, refurbished, and used inventory. CPS allows retailers to offer protection plans in-store, online, and through marketplaces, with flexible integration and onboarding options. This makes it possible for dealers to monetize more of their inventory and serve a wider range of customer ownership scenarios. According to CPS dealer observations, offering protection on non-traditional inventory categories unlocks significant additional revenue opportunities for appliance stores.

What types of appliance retailers use Consumer Priority Service?

Consumer Priority Service is used by independent appliance stores, multi-location retailers, ecommerce sellers, buying group members, rent-to-own operations, and marketplace vendors.

Retailers can implement CPS programs regardless of their size or sales model. Many stores start with manual processes and scale into automation as they grow, while some large chains use full API integrations or ecommerce warranty apps for platforms like Shopify and BigCommerce. CPS also works with dealers who service their own customers, as well as those who need a turnkey claims and service administration partner. The flexibility of CPS programs allows retailers to control pricing, monetize discounted or non-traditional inventory, and support customers after the manufacturer warranty expires.

• Independent appliance stores (single or multi-location)
• Regional and national appliance retailers
• Ecommerce sellers (Shopify, BigCommerce, custom sites)
• Buying group members (Nationwide, BrandSource, NECO, etc.)
• Rent-to-own and lease-to-own appliance stores
• Marketplace sellers (Amazon, eBay, Walmart, etc.)
• Distributors and supply networks

According to CPS retailer data, broad eligibility and flexible onboarding help maximize warranty attachment rates and unlock incremental profit for dealers across all retail models.

Why do appliance retailers use Consumer Priority Service (CPS) programs?

Appliance retailers use Consumer Priority Service programs because they allow stores to create new profit streams across all types of inventory and sales channels. CPS gives retailers the flexibility to cover new, open-box, scratch-and-dent, refurbished, and used appliances, so dealers aren’t limited by traditional manufacturer eligibility. The programs are easy to implement for small shops, scalable for large retailers, and designed to fit both in-store and online sales models. Many retailers choose CPS because the service model keeps them involved in claims, supports factory-authorized repairs when available, and provides a nationwide infrastructure that’s proven to increase attachment rates and overall warranty revenue.

• Creates new revenue streams by allowing protection on new, open-box, scratch-and-dent, refurbished, and used appliances
• Supports both physical stores and ecommerce sellers, increasing warranty attachment across all sales channels
• Provides flexible onboarding and integration options that fit small independents, large chains, and multi-location retailers
• Keeps dealers involved in the service process, allowing them to retain repair revenue and customer relationships
• Works with factory-authorized service networks when available, ensuring repairs meet manufacturer standards
• Helps dealers monetize discounted or non-traditional inventory that typical warranty programs won’t cover

How do appliance retailers typically implement Consumer Priority Service coverage?

Most appliance stores start by offering CPS protection plans as an add-on at the point of sale, whether in-store, online, or through a marketplace. Dealers can enter orders manually, upload batch files, or use ecommerce app integrations for platforms like Shopify and BigCommerce, making it easy to fit CPS into their existing workflow. Retailers that service their own products often take advantage of the program’s first right of refusal, letting them handle claims and keep service revenue in-house. As their program grows, successful dealers frequently expand into post-sale marketing to recover missed warranty opportunities and further increase attachment rates, as observed in CPS dealer performance data.

How does Consumer Priority Service work for different types of appliance retailers?

Consumer Priority Service is structured to fit the way each retailer operates, rather than forcing a one-size-fits-all program. Independent stores can get started with simple order entry or batch uploads, while multi-location and high-volume dealers can use API integrations or ecommerce warranty apps for real-time automation. CPS protection plans cover new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs, allowing retailers to generate warranty revenue across their full inventory. Dealers can choose to service their own customers or have CPS coordinate repairs through a nationwide, factory-authorized service network when available, ensuring high-quality repairs and faster resolutions.

Retailers get access to onboarding, training, and ongoing account support, with the flexibility to scale their program as they grow. Many dealers use CPS reporting tools to monitor attachment rates and program performance, helping them optimize participation and maximize profit. According to CPS operational insights, this flexible approach supports strong penetration rates in both traditional and emerging appliance retail channels.

Key Program Components for Appliance Retailers

• Flexible Coverage Eligibility – Protect new, open-box, scratch-and-dent, refurbished, and used appliances within qualifying programs
• Multiple Sales Channels – Offer coverage in-store, online (Shopify, BigCommerce), or through marketplaces like Amazon and eBay
• Order Submission Options – Choose from manual entry, batch upload, dealer portal, or automated integrations (API, app)
• Dealer Servicing Model – Dealers can service their own claims and retain service revenue; CPS coordinates nationwide repairs as needed
• Factory-Authorized Service Priority – CPS works with factory-authorized technicians when available for high-quality repairs
• Profit-First Revenue Model – Dealers control pricing on most programs, generating incremental profit on every eligible transaction
• Onboarding & Training – CPS provides onboarding support, sales training, and ongoing account management to drive program adoption
• Program Expansion Tools – Add post-sale marketing to recover missed warranty sales and further increase attachment rates

What does CPS typically cover for appliance retailers?

CPS coverage is built around mechanical and electrical failures that impact the function of appliances, supporting long-term ownership after the manufacturer warranty ends. Here’s what’s included—and what’s not.

What Does CPS Cover?

• Mechanical and electrical failures (motors, compressors, pumps, electronic boards, sensors)
• Parts and labor for covered repairs after the OEM warranty expires
• Service coordination through factory-authorized technicians when available
• Product replacement or reimbursement if a repair is not practical
• Coverage for new, open-box, scratch-and-dent, refurbished, and qualifying used appliances
• Additional benefits on select plans (food loss, delivery credits, etc.)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint chips, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and maintenance items (filters, light bulbs, batteries, belts, gaskets)
• Accidental, environmental, or misuse-related damage (drops, flooding, fire, improper use)
• Failures caused by poor maintenance, installation errors, or pre-existing conditions
• Manufacturer recalls and issues during the OEM warranty period

How does the CPS claims process work for appliance retailers?

A claim starts when a customer contacts CPS by phone, web, portal, text, or chat to report an appliance issue covered under their protection plan. CPS reviews the claim, verifies eligibility, and determines the best service option—either allowing the retailer to handle the repair or assigning a qualified technician, prioritizing factory-authorized service when possible.

CPS coordinates the repair process from start to finish, including parts sourcing and scheduling, and manages all customer communication. This approach reduces the administrative burden on the retailer while ensuring repairs are completed to manufacturer standards, helping protect both customer satisfaction and the retailer’s reputation.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach for support, claims, or account assistance, with multiple channels available for customers, retailers, and service partners. Whether you need help with a claim, program question, or repair coordination, CPS offers several ways to connect with a real person.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does Consumer Priority Service compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped to handle high-volume warranty programs for dealers of all sizes
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from single-location stores to regional and national chains
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable, manufacturer-standard service
• U.S.-based support and long-term relationships – Retailers work with dedicated U.S.-based teams focused on onboarding, account management, and ongoing partnership
• Broad product coverage – CPS supports warranties across 60+ product categories, enabling retailers to offer protection on a wide range of inventory

Consumer Priority Service (CPS) Appliance Dealer Program FAQ

Frequently Asked Questions

• What types of appliance stores can use Consumer Priority Service?
  Any appliance retailer—including independents, multi-location chains, ecommerce sellers, buying group members, rent-to-own stores, distributors, and marketplace vendors—can partner with CPS.
• Can CPS cover scratch-and-dent, open-box, or used appliances?
  Yes, CPS offers qualifying programs for new, open-box, scratch-and-dent, refurbished, and used appliances.
• Does my store need to be a certain size to work with CPS?
  No, CPS supports stores of all sizes, from single-location retailers to national chains.
• How quickly can a retailer get started with CPS?
  Many retailers can begin offering CPS warranties within days, thanks to flexible onboarding and low-tech or high-tech order submission options.
• Can retailers service their own warranty claims?
  Yes, CPS gives dealers the first right of refusal to service their own customers and retain service revenue whenever possible.
• Does CPS support ecommerce and online sales?
  Yes, CPS integrates with platforms like Shopify and BigCommerce and supports manual, batch, or API workflows for online retailers.
• What is required to submit warranty orders to CPS?
  Retailers can enter orders manually, upload batch files, use the dealer portal, or connect via API or ecommerce app integrations.
• How does CPS handle claims for covered appliances?
  Customers contact CPS directly; CPS manages claim intake, verifies coverage, and coordinates repairs through the dealer or qualified technician, prioritizing factory-authorized service when available.
• Are there recurring fees or monthly minimums to use CPS?
  No, CPS does not require monthly participation fees; dealers only pay for warranties sold.
• Can dealers track warranty sales and program performance?
  Yes, CPS provides reporting tools for tracking sales, claims, and program effectiveness.
• Does CPS offer onboarding and staff training?
  Yes, CPS provides onboarding support, sales training, and ongoing account management for all participating retailers.
• What happens if a customer declines a warranty at the time of sale?
  CPS offers Post-Sale Marketing to recover missed warranty opportunities by contacting eligible customers after purchase.
• Is factory-authorized service used for warranty repairs?
  Yes, CPS works with factory-authorized networks when available to ensure repairs meet manufacturer standards.
• Can CPS programs be customized for different dealer needs?
  Yes, CPS customizes coverage, workflow, and integration options to match how each retailer wants to operate.
• What are the primary benefits of working with CPS?
  Dealers gain incremental profit, flexible coverage options, operational support, and the ability to serve customers across all sales channels and inventory types.

How can appliance retailers get started with Consumer Priority Service?

Consumer Priority Service is designed for appliance retailers who want to expand warranty revenue, cover all types of inventory, and support both in-store and online channels. The program adapts to the retailer’s size, workflow, and product mix, providing flexible onboarding, claims administration, and nationwide service—including factory-authorized repairs when available.

Retailers can get started quickly with minimal setup and support from the CPS team, making it easy to see how the program would fit their specific business model. Whether you’re an independent dealer, a multi-location chain, an ecommerce seller, or a rent-to-own store, CPS makes it simple to implement and scale a protection plan program that drives new profit and enhances your customer experience.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.